Southampton’s Chinese video campaign nets 68m impressions

[doddisalegend]

Premier League outfit Southampton have enjoyed a boost to the club’s following in Asia after a range of bespoke videos received more than 68 million impressions on Chinese social media platforms Weibo, WeChat and soccer app Dongqiudi.

 

http://www.sportspromedia.com/news/southampton-weibo-wechat-journey-to-the-west-video

 

Could mean we see a lot more of our Chinese brothers and sisters at SMS in the future..

[Cabbage_Face]

Can the all play in defence?

[nta786]

Can the all play in defence?

 

the Chinese do have one of the strongest defences in the world...

it could be our new tactic

[doddisalegend]

Can the all play in defence?

 

 

I'd rather pack the midfield..

[Hatch]

Impressions??

[S-Clarke]

Impressions??

 

Basically social media speak, the amount of times the content is displayed on peoples news feeds etc.

[benjii]

Incredible! So excited.

 

#v-sign

[Cabbage_Face]

#v-sign

 

[JustMike]

Impressions are nothing if they don't convert

[Cabbage_Face]

Impressions are Chinese "Likes".

[verlaine1979]

Online video performance isn't measured in impressions.

[JustMike]

Online video performance isn't measured in impressions.

They were through the social media channels so impressions being the number of times the content is displayed.

[Saint Without a Halo]

How many premier league points do 68m Chinese impressions add up to?

[doddisalegend]

How many premier league points do 68m Chinese impressions add up to?

 

I suggest 1 point per impression though even with 68 million points I'd still wouldn't be surprised if we got relegated

[Fatboy40]

Absolutely irrelevant in such a closed and easy to influence environment (an impression could just be a pointless pop up that someone closes out of annoyance).

 

For comparison the most watched video on Southampton FC's official YouTube channel has 414,262 views and 1,600 likes and is three years old, a much more accurate representation (for comparison Man U's equivalent YouTube video has 19 million views and is less than a year old).

[Saint Without a Halo]

I suggest 1 point per impression though even with 68 million points I'd still wouldn't be surprised if we got relegated

 

Damn you mean Burnley Udders Fulham and Cardiff got at least 68m and 1?

[Dark Munster]

Premier League outfit Southampton have enjoyed a boost to the club’s following in Asia after a range of bespoke videos received more than 68 million impressions on Chinese social media platforms Weibo, WeChat and soccer app Dongqiudi.

 

http://www.sportspromedia.com/news/southampton-weibo-wechat-journey-to-the-west-video

 

Could mean we see a lot more of our Chinese brothers and sisters at SMS in the future..

One pound for each impression should help cover the Boufal, Carrillo, Vestergaard and Hoedt transfers, and the Puel, Clown and Hughes payoffs.

[doddisalegend]

One pound for each impression should help cover the Boufal, Carrillo, Vestergaard and Hoedt transfers, and the Puel, Clown and Hughes payoffs.

 

just need to get 68 million Chinese to buy one replica shirt each at £50 and we are laughing.

[Fatboy40]

just need to get 68 million Chinese to buy one replica shirt each at £50 and we are laughing.

 

Chinese buying official merchandise, and not a knock off, you're funny

[shurlock]

It would help if the press and the club spelt the names of those involved correctly.

 

#goaeffect