trousers Posted 13 September, 2017 Share Posted 13 September, 2017 I still cringe when I see those soppy gold and silve efforts from Cortese era and at the mono colour ones they have on some of this seasons polo's etc. This. I'm struggling to comprehend what substance the person who signed these off was on at the time.... Link to comment Share on other sites More sharing options...
John Boy Saint Posted 13 September, 2017 Share Posted 13 September, 2017 It ain't broke, instantly recognisable by non Saints fans, have Coca Cola changed their branding, err nope, so why change ours. Its been our badge for over 40 years, the fact that it doesnt look dated for something out of the 70's is pretty impressive, the biggest change its seen, apart from the ball, has been the replacing the ball for the 125th Anniversary season, if it was ever under threat of being changed it would have happened under Lowe or Cortese, but even they know its a dangerous path to take where established brand recognition is concerned.......... Actually Lowe might have been around when we had that attempt at making the Saints badge a haloed stick man and the words The Saints. Think that nearly had everyone matching on the Dell with lit flaming torches and pitchforks. Anyone getting emotional and thinking its old fashioned and naff etc go and support another team please. Link to comment Share on other sites More sharing options...
John Boy Saint Posted 13 September, 2017 Share Posted 13 September, 2017 This. I'm struggling to comprehend what substance the person who signed these off was on at the time.... They actually look like something the half and half scarf sellers would have "round the back Sir" for the more discerning customer. Just looks badly coloured in using a felt pen where the nip has gone all bushy. Glad it wasn't just me who looked at them without even a nano seconds thought to buying one................................ I guess they need something to put in the Sale! Link to comment Share on other sites More sharing options...
LuckyNumber7 Posted 13 September, 2017 Share Posted 13 September, 2017 No, I really like our badge. It's unique, instantly recognisable, and totally relevant to the city. I would find it sad if we scrapped it for some modern guff just to please social media. Link to comment Share on other sites More sharing options...
Saint 76er Posted 13 September, 2017 Share Posted 13 September, 2017 Of course the badge needs updating! It is tired and dated and simply reflects a long ago era. We need a modern and streamlined image to represent our progressive club. Simple is usually most effective (think Nike tick) and we should trade on our brilliant nickname and have a badge to show we are the Saints, maybe just a stylized halo. This would be such a better look for the club, and trust me you would all love it in a week! If all else fails I would probably support going back to the city's crest as next best option and as a last resort if we can't get the current one binned then it is not negotiable that the dreadful ball and scarf have to go. The shield portion could stay but it does look more like a travelogue of southern Hampshire than a representation of a football club. Far better to drag this facet of the club kicking and screaming into the 21st century. Oh, and in terms of a motto does anybody know what the Latin is for "We never score"? Link to comment Share on other sites More sharing options...
Pamplemousse Posted 13 September, 2017 Share Posted 13 September, 2017 Our badge does not need changing, leave it be. Link to comment Share on other sites More sharing options...
Colinjb Posted 13 September, 2017 Share Posted 13 September, 2017 Oh, and in terms of a motto does anybody know what the Latin is for "We never score"? Nos non ustulo Link to comment Share on other sites More sharing options...
Saint 76er Posted 13 September, 2017 Share Posted 13 September, 2017 Nos non ustulo Thanks Col ... That's sorted then, a halo with 'nos non ustulo' underneath it is then! Link to comment Share on other sites More sharing options...
Wade Garrett Posted 13 September, 2017 Share Posted 13 September, 2017 I knew the bloke who designed our badge. An absolute gent. Definitely don't change it. Link to comment Share on other sites More sharing options...
simo Posted 13 September, 2017 Share Posted 13 September, 2017 No need to change ! Link to comment Share on other sites More sharing options...
pluto Posted 13 September, 2017 Share Posted 13 September, 2017 No, its fine and when you look at other badges they all have a cartoon look. Some club badges have only changed because elements of the previous could not be trademarked, we had to change the ball on ours because of that. Here is one made many moons ago by a fella on saintsforever https://pbs.twimg.com/media/Bl52_MwCIAAYKzk.jpg Link to comment Share on other sites More sharing options...
Golden Balls Posted 13 September, 2017 Share Posted 13 September, 2017 Bit of inspiration for anyone that wants to have a go at making one. Link to comment Share on other sites More sharing options...
doggface Posted 13 September, 2017 Share Posted 13 September, 2017 I have long thought that we should bring back the city shield either as the crest or an integral part. It was used on alot of club materials but never on the actual shirt. The problem is IMO most of the mock ups look **** and I quite like the current badge and would hate to end up with an abomination. I like the way this one is going with the round surround similar to FA cup final shirt, however needs full shield with 2 red roses IMO. Link to comment Share on other sites More sharing options...
tajjuk Posted 13 September, 2017 Share Posted 13 September, 2017 If I was to change anything on it, then it would be the football I reckon. As in change it away from a that cartoon 'soccer' ball to something more like the ball in the Spurs badge. Link to comment Share on other sites More sharing options...
alehouseboys Posted 13 September, 2017 Share Posted 13 September, 2017 I quite like that if they changed the tree for a ship/galleon. Southampton is more famous for its docks, since medieval times, than just about anything else, it should be reflected in the crest imo. Link to comment Share on other sites More sharing options...
simo Posted 13 September, 2017 Share Posted 13 September, 2017 I quite like that if they changed the tree for a ship/galleon. Southampton is more famous for its docks, since medieval times, than just about anything else, it should be reflected in the crest imo. Oi leave the tree alone the new forest is the only forest mentioned with any detail in the doomsday book , the water represents our maritime link ! Link to comment Share on other sites More sharing options...
Disco Stu Posted 13 September, 2017 Share Posted 13 September, 2017 Thought I'd mock one up quick. Link to comment Share on other sites More sharing options...
Ohio Saint Posted 13 September, 2017 Share Posted 13 September, 2017 Can we add a faux Latin motto? "nil ustulo Iterum" I would happily let Saints use my own family motto. "Nil fukin decorum" Link to comment Share on other sites More sharing options...
alehouseboys Posted 13 September, 2017 Share Posted 13 September, 2017 Oi leave the tree alone the new forest is the only forest mentioned with any detail in the doomsday book , the water represents our maritime link ! Can't agree simo, Southampton FC and its badge represents my city, what has the New Forest got to do with it? Maybe we should include nods to Winchester to the north, and from the east, plucky little pom...............nah. We've built ships, repaired 'em, filled and offloaded 'em for centuries, that's what made Southampton the city it is. New badge it is then Link to comment Share on other sites More sharing options...
The Hoff Posted 13 September, 2017 Share Posted 13 September, 2017 Thought I'd mock one up quick. [ATTACH=CONFIG]2543[/ATTACH] That is sick bruv Sent from my iPhone using Tapatalk Link to comment Share on other sites More sharing options...
Monk Posted 13 September, 2017 Author Share Posted 13 September, 2017 Rather like that! Love our current badge. Link to comment Share on other sites More sharing options...
Ohio Saint Posted 13 September, 2017 Share Posted 13 September, 2017 Who can't love something like a tree standing by the waterside and not moving... on a footy emblem? Link to comment Share on other sites More sharing options...
Griffo Posted 13 September, 2017 Share Posted 13 September, 2017 Of course the badge needs updating! It is tired and dated and simply reflects a long ago era. We need a modern and streamlined image to represent our progressive club. Simple is usually most effective (think Nike tick) and we should trade on our brilliant nickname and have a badge to show we are the Saints, maybe just a stylized halo. This would be such a better look for the club, and trust me you would all love it in a week! If all else fails I would probably support going back to the city's crest as next best option and as a last resort if we can't get the current one binned then it is not negotiable that the dreadful ball and scarf have to go. The shield portion could stay but it does look more like a travelogue of southern Hampshire than a representation of a football club. Far better to drag this facet of the club kicking and screaming into the 21st century. Oh, and in terms of a motto does anybody know what the Latin is for "We never score"? Are you American? Link to comment Share on other sites More sharing options...
adrian lord Posted 13 September, 2017 Share Posted 13 September, 2017 Who can't love something like a tree standing by the waterside and not moving... on a footy emblem? Clearly allegorical of our goalkeeper's performances. I wouldn't change the crest but maybe add a Latin motto: "Floreat Perfuga" Sent from my iPhone using Tapatalk Link to comment Share on other sites More sharing options...
krissyboy31 Posted 13 September, 2017 Share Posted 13 September, 2017 It has been our badge for 43 years out of 132 years = 32% That isn't traditional, especially as it is the most recent 43 years. Using that analogy we are not a traditional top flight club (only 40 years). Most of all of our life times, we have been a top flight club and have had the current crest. That's tradition enough for me!! Link to comment Share on other sites More sharing options...
scotty Posted 13 September, 2017 Share Posted 13 September, 2017 It has been our badge for 43 years out of 132 years = 32% That isn't traditional, especially as it is the most recent 43 years. If MLG had posted that under a different pseudonym, would anyone have been in the slightest doubt about who had actually posted it? Link to comment Share on other sites More sharing options...
Simon3737 Posted 13 September, 2017 Share Posted 13 September, 2017 Most of the following iconic logos have barely changed for many decades: http://www.complex.com/style/2013/03/the-50-most-iconic-brand-logos-of-all-time/hp The defence rests! (like most defences we're playing against at the moment ). Link to comment Share on other sites More sharing options...
Maggie May Posted 13 September, 2017 Share Posted 13 September, 2017 It's one of the reasons VVD wants out. Link to comment Share on other sites More sharing options...
cellone Posted 14 September, 2017 Share Posted 14 September, 2017 I'd rather have an ocean liner( not a cruise ship) featured, thats what really symbolises Southampton....... RMS Strathaird would be a stylish choice. Link to comment Share on other sites More sharing options...
STEVEADAMS Posted 14 September, 2017 Share Posted 14 September, 2017 100%. I think ours has always been a little cartoony. Also think most clubs need a revamp now with the amount of use of social media, phones etc. People mocked the simplicity of Juventus' new badge but think it actually works really well and looks modern. Think the days of a scarf and football on the badge should be over. No way love it. Link to comment Share on other sites More sharing options...
John Boy Saint Posted 14 September, 2017 Share Posted 14 September, 2017 RMS Strathaird would be a stylish choice. Would that leave enough room for a Hovercraft, Spitfire, and Seaplane? It has to be scratch and sniff too, so you can get that unmistakeable coal tar aroma of Fawley. Link to comment Share on other sites More sharing options...
Avenue_Saint Posted 14 September, 2017 Share Posted 14 September, 2017 Leave it as it is Link to comment Share on other sites More sharing options...
SonicBoom Posted 14 September, 2017 Share Posted 14 September, 2017 We could incorporate a camel to indicate our current goal drought. Link to comment Share on other sites More sharing options...
Oldeuboi Posted 14 September, 2017 Share Posted 14 September, 2017 I think our badge is distinctive. Yeh, it is a bit childish in design but it's instantly recognisable. Take out the colour and type, it's still instantly recognisable because of the unique shape. It's not like we're stuck with one of those generic "crests" or a typical circle/shield shape. We should be proud of ours. Brands are about recognition and that's why Juventus are right up there with their new design. They took the "J" of their historical kit and made something unique and quite impressive. The fact it stood out as being truly modern, minimalist and well designed sets it apart. Quite similar to our "once modern" Saints crest. Link to comment Share on other sites More sharing options...
Dangermouth Posted 14 September, 2017 Share Posted 14 September, 2017 @OP. No. Link to comment Share on other sites More sharing options...
Dangermouth Posted 14 September, 2017 Share Posted 14 September, 2017 The unmoving tree represents our midfield. The water reflects our fluid ... er ... **** it. Change it to a dustbin with a half-dead ostrich hanging out of it. Link to comment Share on other sites More sharing options...
hackedoff Posted 14 September, 2017 Share Posted 14 September, 2017 Thanks Col ... That's sorted then, a halo with 'nos non ustulo' underneath it is then! Cant the halo just be adapted to look like a large zero ? Link to comment Share on other sites More sharing options...
Raging Bull Posted 14 September, 2017 Share Posted 14 September, 2017 Just the crest would do for me. The current 1 is a little Tyro league. Link to comment Share on other sites More sharing options...
Golden Balls Posted 14 September, 2017 Share Posted 14 September, 2017 Can someone mock up a colour version of this? Link to comment Share on other sites More sharing options...
Charlie Wayman Posted 14 September, 2017 Share Posted 14 September, 2017 Yes. This one has been tarnished and rendered meaningless by all those players who used to kiss the bloody thing every time they scored a goal and then buggered off at the drop of a hat to the highest bidder. New era now so new untarnished badge please. At least as we can't score goals any more no bugger needs to kiss it! Link to comment Share on other sites More sharing options...
The9 Posted 14 September, 2017 Share Posted 14 September, 2017 I like the current badge. The round one above is the only redesign attempt I've ever remotely considered to be a viable alternative - and even with that one the tree looks absolute shat. As for the horrific training kit, there's a reason they've knocked 20% off the price already - I haven't seen a single supporter wearing any of it even on match day, still loads of last season's stuff around though. Link to comment Share on other sites More sharing options...
Disco Stu Posted 14 September, 2017 Share Posted 14 September, 2017 Yes. This one has been tarnished and rendered meaningless by all those players who used to kiss the bloody thing every time they scored a goal and then buggered off at the drop of a hat to the highest bidder. New era now so new untarnished badge please. At least as we can't score goals any more no bugger needs to kiss it! That's a bad reason. Football is like that now. You'd need a new badge every couple of seasons! Link to comment Share on other sites More sharing options...
Saint Fan CaM Posted 15 September, 2017 Share Posted 15 September, 2017 Joke right? Just in case the OP is serious....no. Link to comment Share on other sites More sharing options...
Saint-Fred Posted 15 September, 2017 Share Posted 15 September, 2017 It would create some good material for tattoo fixers. Link to comment Share on other sites More sharing options...
saintquin Posted 15 September, 2017 Share Posted 15 September, 2017 If you could see just a silhouette of our badge it would instantly recognisable. UNIQUE!!! Link to comment Share on other sites More sharing options...
djharvey Posted 15 September, 2017 Share Posted 15 September, 2017 Can someone mock up a colour version of this? Link to comment Share on other sites More sharing options...
scotty Posted 15 September, 2017 Share Posted 15 September, 2017 Can someone mock up a colour version of this? Racist Link to comment Share on other sites More sharing options...
saint si Posted 15 September, 2017 Share Posted 15 September, 2017 There's one here - just stumbled upon it Link to comment Share on other sites More sharing options...
pluto Posted 15 September, 2017 Share Posted 15 September, 2017 There's one here - just stumbled upon it crikey thats horrendous, looks like the club badge has a live saving buoy around it Link to comment Share on other sites More sharing options...
Hamilton Saint Posted 16 September, 2017 Share Posted 16 September, 2017 I think our badge is tremendous. I'd hate to see it changed. Professor said the ball and scarf part is amateurish. I disagree; I think it's brilliant: footballing saints who play in red and white. 1 Link to comment Share on other sites More sharing options...
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