Saints 16th in table for kit revenue

[old_southy]

ESPN's Total Revenue Generated by Kits 15/16

http://espn.go.com/espn/feature/story/_/id/13357293/english-premier-league-most-valuable-kits-2015-16

 

 

Not surprised to see the usual suspects at the top. After all the positive press and now playing in Europe surely we can push on to beat the likes of Norwich, leicester, west brom and swansea?

[a1ex2001]

Numbers seem totally pointless to me as they haven't attempted any estimate of the kit contracts where they are undisclosed making the whole thing a sham!

 

It does however highlight how cheap it was for Veho to get there name on our shirt! Hopefully the next deal will be for a little more!

[Mattio]

Surely it has something to do with the fact they dont sell the kit out of Southampton?

[Pastor Patrón]

Surely it has something to do with the fact they dont sell the kit out of Southampton?

 

It was in JD Sports on Oxford Street when I walked in there the other day

[Saint-Armstrong]

It'll be interesting when the new kit-maker comes in - which should give us something more bespoke - and the shirt sponsor changes.

[Wrensup]

It'll be interesting when the new kit-maker comes in - which should give us something more bespoke - and the shirt sponsor changes.

 

 

How long is left 0n the Adidas contract?

[Saint_Jonny]

Amazing that our sponsorship and kit sales are apparently only a small amount more than Bomo or Palace.

[Saint-Armstrong]

How long is left 0n the Adidas contract?

 

Just this season.

[igsey]

Did we not give Veho the contract on the cheap to help support a local company? In comparison to the TV revenue, shirt sponsorship isn't too important for clubs of our size.

[doggface]

It'll be interesting when the new kit-maker comes in - which should give us something more bespoke - and the shirt sponsor changes.

 

Yeah, this is a big opportunity for the board. Commercially we have been poor. However there have been alot more partners join over the last few months which is encouraging.

 

Seems the rapidly growing Under Armour will be our long term kit suppliers and they are not shy of a few quid so will surely pay going rate at least. The main sponsor though is another great opportunity to bridge the gap.

[Saint-Armstrong]

Yeah, this is a big opportunity for the board. Commercially we have been poor. However there have been alot more partners join over the last few months which is encouraging.

 

Seems the rapidly growing Under Armour will be our long term kit suppliers and they are not shy of a few quid so will surely pay going rate at least. The main sponsor though is another great opportunity to bridge the gap.

 

 

It'll be interesting to see who the new shirt sponsors are. We had aap3 which made sense in the lower divisions, and they did very well from it. Then the whole Lotus debacle (was it, wasn't it). Then the breakdown in relations with the Mercedes dealership who became our 'Official Vehicle Partner' or whatever it was. Veho have been pretty good in terms of engagement but if those figures are accurate (I don't know for sure) then we need to move on up.

Edited 14 August, 2015 by Saint-Armstrong

[View From The Top]

I would sooner stick with a smaller local company like Veho. Shirt sponsorship is peanuts compared to TV money.

[Window Cleaner]

I would sooner stick with a smaller local company like Veho. Shirt sponsorship is peanuts compared to TV money.

 

Not for FFP purposes though. You need good sponsorship nowadays, a million £ per season isn't enough unfortunately..

[Saint_clark]

Not for FFP purposes though. You need good sponsorship nowadays, a million £ per season isn't enough unfortunately..

 

Can see both sides. I really like supporting local business and it seems the club do too, but they also like to talk about the club being self sustaining. That means making as much money as we can from all avenues.

[Window Cleaner]

Can see both sides. I really like supporting local business and it seems the club do too, but they also like to talk about the club being self sustaining. That means making as much money as we can from all avenues.

 

Supporting local businesses at a reasonable price is fine, giving away shirt sponsorship that could be better moneyed for just a pittance is nonsensical. On the other hand the figures given in the article could be totally misleading. I still don't see why the main Liebherr branch don't shirt sponsor us actually. 5 million or so would be very little to them and with the port connections and all it wouldn't be lost to them.

[Saint_Abroad]

Supporting local businesses at a reasonable price is fine, giving away shirt sponsorship that could be better moneyed for just a pittance is nonsensical. On the other hand the figures given in the article could be totally misleading. I still don't see why the main Liebherr branch don't shirt sponsor us actually. 5 million or so would be very little to them and with the port connections and all it wouldn't be lost to them.

 

I've often wondered this. Wouldn't that be the ultimate FFP go around? They could create some ridiculous £50M sponsorship deal, which is essentially a loan to the club. That and Man City's shell companies who loan players to Man City.

[VectisSaint]

Surely it has something to do with the fact they dont sell the kit out of Southampton?

This has nothing to do with replica kit sales, it covers only income from shirt sponsors and kit manufacturers. However, we would probably be in the same position even if it did, maybe now our kit sales will soar with the addition of an outlet at Gatwick LOL.

[Window Cleaner]

I've often wondered this. Wouldn't that be the ultimate FFP go around? They could create some ridiculous £50M sponsorship deal, which is essentially a loan to the club. That and Man City's shell companies who loan players to Man City.

 

Not the same company though is it, in fact it's completely independant of any commercial links with us.

I am sure that there must be clubs who are sponsored by family or associates of the owner. Olympique Marseille must be one, she owns Adidas, they give plenty of money to the OM and yet it's all perfectly above board. Man C and PSG are just isolated examples of constructive accounting by middle east owners.

[Sour Mash]

Don't Stoke do quite well from being sponsored by their owners?

[Saintandy666]

We're never going to be able to compete with the likes of Liverpool and Man U for sponsorship, but you'd think we could get a little bit higher up to at least the likes of Stoke or so on?

[Saint_Abroad]

Not the same company though is it, in fact it's completely independant of any commercial links with us.

I am sure that there must be clubs who are sponsored by family or associates of the owner. Olympique Marseille must be one, she owns Adidas, they give plenty of money to the OM and yet it's all perfectly above board. Man C and PSG are just isolated examples of constructive accounting by middle east owners.

 

I wasn't trying to suggest some shady illicit deal. FFP doesn't allow the owner to bank roll a team, right? They need to be sustainable, use the money generated by the club to fund expenditures? I was trying to point out that if Mrs. Liebherr did want to bank roll the team she could do it via one of her companies (I get they're not "hers") in a shirt sponsorship deal. In some ways I was agreeing with you.

[Golden Balls]

Would hate to see us with a betting company or Wonga on our shirts.

 

Would be brilliant to have Liebherr on there.

There are some other pretty large companies with local head offices/connection like Carnival (P&O, Princess etc), Skandia, Bacardi, B&Q, IBM, Specsavers and even West Quay.

 

Need to find a balance of ethical and dosh.

[Batman]

Never ever seen a saints shirt on sale in the south west. Yet you can get nearly every other premier league shirt

[VectisSaint]

I still don't see why the main Liebherr branch don't shirt sponsor us actually. 5 million or so would be very little to them and with the port connections and all it wouldn't be lost to them.

Would make sense if we were all looking to buy our own little crane or excavator. Apart from their fridges or hotels, there really isn't much of the business that would benefit from sales to "joe public" which is what shirt sponsorship is all about.

[View From The Top]

Don't Stoke do quite well from being sponsored by their owners?

 

It's all a massive tax dodge that has suited all parties. Coates, though, has been true to his word, listened to fans and decided to totally change the way the team play and overhaul their youth set up.

[pluto]

Not good at all and we really shoul be getting £4 to £5 million per season. Generally speaking the club are still way behind in getting commercial revenue to a level that we should be getting. No sponsor on our much talked about academy teams is a bit of a farce to be honest.

[CB Fry]

 

It'll be interesting to see who the new shirt sponsors are. We had aap3 which made sense in the lower divisions, and they did very well from it. Then the whole Lotus debacle (was it, wasn't it). Then the breakdown in relations with the Mercedes dealership who became our 'Official Vehicle Partner' or whatever it was. Veho have been pretty good in terms of engagement but if those figures are accurate (I don't know for sure) then we need to move on up.

Please please please can we be sponsored by a betting website please please please.

[sammysaint]

I expect Veho have made some money from the deal, I would love for us to stay in partnership with them for a long time, I use there products now alot and Im sure alot of other Saints fans do.

[adrian lord]

I still haven't a clue what Veho peddle.

 

 

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[OldNick]

We should be sponsored by E-Bay as every player is a 'buy it now '

[krissyboy31]

I expect Veho have made some money from the deal, I would love for us to stay in partnership with them for a long time, I use there products now alot and Im sure alot of other Saints fans do.

 

They also use a Saints shirt in their exhibition stands around the world that help raise the profile of both Veho and the club.

[krissyboy31]

Please please please can we be sponsored by a betting website please please please.

 

This, or Wonga/Pounds for Pocket/Cash Converters. Would be so proud!!!

[Lallana's Left Peg]

The club have often publicly said that they are targeting summer 2016 for a big jump in commercial revenue. Lets hope it is the sort of jump in revenue that allows us to grow the wage bill without having to sell players for a lot of money.

[lloydie]

I've often wondered this. Wouldn't that be the ultimate FFP go around? They could create some ridiculous £50M sponsorship deal, which is essentially a loan to the club. That and Man City's shell companies who loan players to Man City.

 

Add a 0 and that is actually man city's sponsorship in a nutshell. Etihad are owned by their clubs owners and have the naming rights to the stadium for £500m or something.

[Golden Balls]

What would peoples opinions be of stadium sponsorship?

[Saint-Armstrong]

What would peoples opinions be of stadium sponsorship?

 

Wouldn't bother me at all. A ridiculous name like 'Cash Converters @ St. Mary's' would be a bit irritating, but I don't think the club would go in for that.

 

It'll always be St. Mary's anyway, so if a company wants to pay to put their logo on the front (a la Flybe), or stick their name in the seats - I wouldn't be bothered.

[krissyboy31]

Wouldn't bother me at all. A ridiculous name like 'Cash Converters @ St. Mary's' would be a bit irritating, but I don't think the club would go in for that.

 

It'll always be St. Mary's anyway, so if a company wants to pay to put their logo on the front (a la Flybe), or stick their name in the seats - I wouldn't be bothered.

Still think Virgin St Mary's would be good!!

[The9]

Surely it has something to do with the fact they dont sell the kit out of Southampton?

 

It was in JD Sports on Oxford Street when I walked in there the other day

 

This has nothing to do with replica kit sales, it covers only income from shirt sponsors and kit manufacturers. However, we would probably be in the same position even if it did, maybe now our kit sales will soar with the addition of an outlet at Gatwick LOL.

 

Aside from the online store and the two club shops in Southampton, the JD Sports deal sells Saints shirts in Gatwick (South terminal only), Oxford Street in London, and 3 outlets not that far from Southampton (vaguely recall them to be Southampton JD, Eastleigh JD and possibly Whiteley?).

 

Our shirt revenue is WAY below where it should be, will be interested to see if changing brand (as the rumours are Under Armour) makes any difference to the retail side, we've had the "club shop only" model since Lowe's time and we're pretty much the only team to be so restrictive.

 

Can't be blase about additional revenue opportunities when FFP and the amount we can spend on player wages is more or less what will determine our league position.

[The9]

What would peoples opinions be of stadium sponsorship?

 

I'm fine with it, provided the name isn't outright stupid. I'd prefer it to be the Liebherr Stadium with their money, but not sure that's a link the family wants to make.