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The Average Saints Fan


Pamplemousse

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According to YouGov...

 

The Average Saints fan is:

 

Male

Aged 60 or above

Social grade is ABC1 (Which is upper, middle or lower midde-class)

Lives in the South Coast region

Leans politically to the right

Typical professions are in Travel and Hospitality, Engineering and Mining

Favourite dish is Sweet and Sour Spare Rib

Favourite hobbies are Bird Watching, Gardening and Reading

Favourite sports are Football and Cricket

Have general interests in Business and Finance, Radio and International News

Most likely pet is a Cat

Shops at Waitrose

Wears brands like Blue Harbour, Bench and Craghoppers

Banks at Lloyds

Drives an Alfa Romeo

Favourite film is One Flew over the Cuckoo's Nest

Favourite TV Show is Bleak House

Favourite music artist is The Moody Blues

Favourite celebrity is Audrey Hepburn

Reads The Guardian and Condé Nast Traveller

 

You can see for yourself here: https://yougov.co.uk/profiler#/Southampton_F_C/demographics

 

A fair reflection or not?

 

For Portsmouth, their most likely pet? A fish! And their favourite celebrity is Rolf Harris :lol: https://yougov.co.uk/profiler#/Portsmouth_F_C/lifestyle

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Male - YES

Aged 60 or above - NO

Social grade is ABC1 (Which is upper, middle or lower midde-class)

Lives in the South Coast region - YES

Leans politically to the right - NO LEANING INVOLVED

Typical professions are in Travel and Hospitality, Engineering and Mining - NO

Favourite dish is Sweet and Sour Spare Rib - NO

Favourite hobbies are Bird Watching, Gardening and Reading - NO

Favourite sports are Football and Cricket - URRR, YES, BUT THAT'S A LITTLE OBVIOUS WHEN TALKING ABOUT FOOTBALL FANS

Have general interests in Business and Finance, Radio and International News - NO

Most likely pet is a Cat - HATE CATS WITH A PASSION

Shops at Waitrose - THE WIFE DOES

Wears brands like Blue Harbour, Bench and Craghoppers - NO

Banks at Lloyds - YES

Drives an Alfa Romeo - NO

Favourite film is One Flew over the Cuckoo's Nest - NO

Favourite TV Show is Bleak House - NO

Favourite music artist is The Moody Blues - NO

Favourite celebrity is Audrey Hepburn - NO

Reads The Guardian and Condé Nast Traveller - NO

 

So basically nothing like me.

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According to YouGov...

 

The Average Saints fan is:

 

Male NO

Aged 60 or above YES

Social grade is ABC1 (Which is upper, middle or lower midde-class) YES

Lives in the South Coast region NO

Leans politically to the right NO

Typical professions are in Travel and Hospitality, Engineering and Mining NO

Favourite dish is Sweet and Sour Spare Rib NO

Favourite hobbies are Bird Watching, Gardening and Reading JUST READING

Favourite sports are Football and Cricket YES

Have general interests in Business and Finance, Radio and International News JUST THE NEWS BIT

Most likely pet is a Cat YES

Shops at Waitrose YES

Wears brands like Blue Harbour, Bench and Craghoppers HARDLY!!!!!

Banks at Lloyds NO

Drives an Alfa Romeo NO

Favourite film is One Flew over the Cuckoo's Nest NO

Favourite TV Show is Bleak House NO

Favourite music artist is The Moody Blues NO

Favourite celebrity is Audrey Hepburn NO

Reads The Guardian and Condé Nast Traveller GUARDIAN - YES

 

Epic fail on my part

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Male YES

Aged 60 or above NO

Social grade is ABC1 (Which is upper, middle or lower midde-class) YES

Lives in the South Coast region NO

Leans politically to the right NO

Typical professions are in Travel and Hospitality, Engineering and Mining NO

Favourite dish is Sweet and Sour Spare Rib NO

Favourite hobbies are Bird Watching, Gardening and Reading NO

Favourite sports are Football and Cricket YES

Have general interests in Business and Finance, Radio and International News YES

Most likely pet is a Cat NO

Shops at Waitrose NO

Wears brands like Blue Harbour, Bench and Craghoppers NO

Banks at Lloyds NO

Drives an Alfa Romeo NO

Favourite film is One Flew over the Cuckoo's Nest NO

Favourite TV Show is Bleak House NO

Favourite music artist is The Moody Blues NO

Favourite celebrity is Audrey Hepburn NO

Reads The Guardian and Condé Nast Traveller GUARDIAN - YES

 

So basically nothing right...

 

Also love the fact that number three on the niche interest for a skate is Southampton F.C and they shop at Lidl, they're favourite brand is Rebook and they believe they're good with their finances and saving up for things they want!

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Male........................................................................................yes

Aged 60 or above.....................................................................YES

Social grade is ABC1 (Which is upper, middle or lower midde-class).YES

Lives in the South Coast region...................................................NO

Leans politically to the right........................................................DEFINITELY NOT

Typical professions are in Travel and Hospitality, Engineering and Mining..NO

Favourite dish is Sweet and Sour Spare Rib...................................NO

Favourite hobbies are Bird Watching, Gardening and Reading...........NO

Favourite sports are Football and Cricket........................................OF COURSE

Have general interests in Business and Finance, Radio and International News NO, NO, NO and YES

Most likely pet is a Cat................................................................CAN'T STAND THE DEVILS, KEEP 3 DOGS

Shops at Waitrose.......................................................................MY WIFE DOES

Wears brands like Blue Harbour, Bench and Craghoppers..................NEVER HEARD OF THEM

Banks at Lloyds...........................................................................TSB NOW

Drives an Alfa Romeo...................................................................NO

Favourite film is One Flew over the Cuckoo's Nest.............................NO

Favourite TV Show is Bleak House..................................................NO

Favourite music artist is The Moody Blues........................................NO

Favourite celebrity is Audrey Hepburn..............................................NO

Reads The Guardian and Condé Nast Traveller...................................NO

Why did I bother?soory I don't fit but i've been following them since the days of Ramsey Wayman and Eric Day and Ted Bates

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Seems strange that right leaning people would read the guardian but for what its worth:

 

 

 

Male Yes

Aged 60 or above 30

Social grade is ABC1 (Which is upper, middle or lower midde-class) Probably Middle

Lives in the South Coast region Madrid

Leans politically to the right Yes

Typical professions are in Travel and Hospitality, Engineering and Mining No

Favourite dish is Sweet and Sour Spare Rib Curry

Favourite hobbies are Bird Watching, Gardening and Reading No

Favourite sports are Football and Cricket Those and Rugby (Union)

Have general interests in Business and Finance, Radio and International News Yes

Most likely pet is a Cat Yes

Shops at Waitrose Would do if lived in UK

Wears brands like Blue Harbour, Bench and Craghoppers No

Banks at Lloyds No

Drives an Alfa Romeo no

Favourite film is One Flew over the Cuckoo's Nest Shawshank

Favourite TV Show is Bleak House MOTD

Favourite music artist is The Moody Blues Beatles

Favourite celebrity is Audrey Hepburn Scarlett Johanson

Reads The Guardian and Condé Nast Traveller The Times

 

 

seems a bit daft and most of these probably explained by small sample size. Obviously some of these categories will be influenced by the wealth of the surrounding areas but apart from that probably little correlation.

 

Will be more interesting comparing 2 teams from the same city (provided there was a big sample size)

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The Average Saints fan is:

 

Male YES

Aged 60 or above YES

Social grade is ABC1 (Which is upper, middle or lower midde-class) UPPER

Lives in the South Coast region Hampshire and The Cote d'azur

Leans politically to the right Like all Upper Class we are A-political

Typical professions are in Travel and Hospitality, Engineering and Mining Certainly not!

Favourite dish is Sweet and Sour Spare Rib Kedgeree

Favourite hobbies are Bird Watching, Gardening and Reading Polo & Yachting

Favourite sports are Football and Cricket See above

Have general interests in Business and Finance, Radio and International News Certainly Not!

Most likely pet is a Cat One has Hounds

Shops at Waitrose Housekeeper does all that sort of stuff

Wears brands like Blue Harbour, Bench and Craghoppers ...and they are??

Banks at Lloyds Off-shore

Drives an Alfa Romeo One doesn't drive...One is driven.

Favourite film is One Flew over the Cuckoo's Nest Gunga Din

Favourite TV Show is Bleak House To the Manor Born

Favourite music artist is The Moody Blues Royal Blood

Favourite celebrity is Audrey Hepburn HRH Prince Charles...went to school together.

Reads The Guardian and Condé Nast Traveller The Times

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The Average Saints fan is:

 

Male YES

Aged 60 or above YES

Social grade is ABC1 (Which is upper, middle or lower midde-class) UPPER

Lives in the South Coast region Hampshire and The Cote d'azur

Leans politically to the right Like all Upper Class we are A-political

Typical professions are in Travel and Hospitality, Engineering and Mining Certainly not!

Favourite dish is Sweet and Sour Spare Rib Kedgeree

Favourite hobbies are Bird Watching, Gardening and Reading Polo & Yachting

Favourite sports are Football and Cricket See above

Have general interests in Business and Finance, Radio and International News Certainly Not!

Most likely pet is a Cat One has Hounds

Shops at Waitrose Housekeeper does all that sort of stuff

Wears brands like Blue Harbour, Bench and Craghoppers ...and they are??

Banks at Lloyds Off-shore

Drives an Alfa Romeo One doesn't drive...One is driven.

Favourite film is One Flew over the Cuckoo's Nest Gunga Din

Favourite TV Show is Bleak House To the Manor Born

Favourite music artist is The Moody Blues Royal Blood

Favourite celebrity is Audrey Hepburn HRH Prince Charles...went to school together.

Reads The Guardian and Condé Nast Traveller The Times

 

:lol:

 

60+ y/o with Royal Blood as your fave band. Love it. :)

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Male Yes

Aged 60 or above No

Social grade is ABC1 (Which is upper, middle or lower midde-class) Probs

Lives in the South Coast region Nope

Leans politically to the right Nope

Typical professions are in Travel and Hospitality, Engineering and Mining Sorta. Software Engineer.

Favourite dish is Sweet and Sour Spare Rib Nah. Probably Chili con Carne.

Favourite hobbies are Bird Watching, Gardening and Reading Computing, Travelling, Going out on the píss.

Favourite sports are Football and Cricket Football and snooker.

Have general interests in Business and Finance, Radio and International News No interest in Business & Finance, sorta on radio (podcasts, talkSPORT). International news = yep.

Most likely pet is a Cat Dog

Shops at Waitrose Nope.

Wears brands like Blue Harbour, Bench and Craghoppers Branding was historically used to denote slaves and cattle. This is still true.

Banks at Lloyds Nope.

Drives an Alfa Romeo BMW, when the missus lets me.

Favourite film is One Flew over the Cuckoo's Nest Big Lebowski

Favourite TV Show is Bleak House Walking Dead or Game of Thrones

Favourite music artist is The Moody Blues Ha.

Favourite celebrity is Audrey Hepburn Bill Hicks

Reads The Guardian and Condé Nast Traveller Guardian yes, Conde Nast no.

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Male NO

Aged 60 or above NO

Social grade is ABC1 (Which is upper, middle or lower midde-class) CHRIST NO (THOUGH MARKETERS WOULD PROB TRY TO DEFINE ME AS ABC1)

Lives in the South Coast region NO

Leans politically to the right NO

Typical professions are in Travel and Hospitality, Engineering and Mining NO

Favourite dish is Sweet and Sour Spare Rib UGH NO

Favourite hobbies are Bird Watching, Gardening and Reading NO

Favourite sports are Football and Cricket HATE CRICKET

Have general interests in Business and Finance, Radio and International News NO

Most likely pet is a Cat NO

Shops at Waitrose NO

Wears brands like Blue Harbour, Bench and Craghoppers NO

Banks at Lloyds NO

Drives an Alfa Romeo NO

Favourite film is One Flew over the Cuckoo's Nest NO

Favourite TV Show is Bleak House NO

Favourite music artist is The Moody Blues NO

Favourite celebrity is Audrey Hepburn NO

Reads The Guardian and Condé Nast Traveller NO

 

YES! 100% NON PIGEON HOLEABLE !

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Male - Yep

Aged 60 or above _ Nope

Social grade is ABC1 (Which is upper, middle or lower midde-class) - Yep

Lives in the South Coast region - #checks position on google earth..... Yep

Leans politically to the right - Yep.

Typical professions are in Travel and Hospitality, Engineering and Mining. Yes.

Favourite dish is Sweet and Sour Spare Rib - No.

Favourite hobbies are Bird Watching, Gardening and Reading - Incorrect.

Favourite sports are Football and Cricket - 50%

Have general interests in Business and Finance, Radio and International News - A bit.

Most likely pet is a Cat - 200%

Shops at Waitrose - Has been known.

Wears brands like Blue Harbour, Bench and Craghoppers - WTF is a craghopper?

Banks at Lloyds - No.

Drives an Alfa Romeo - Used to.

Favourite film is One Flew over the Cuckoo's Nest - No.

Favourite TV Show is Bleak House - Absolutely not.

Favourite music artist is The Moody Blues - Incorrect.

Favourite celebrity is Audrey Hepburn - She was cool.

Reads The Guardian and Condé Nast Traveller - No.

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Please someone put the Skates one on here. Just read it, it a priceless :lol:

 

The Average Skate:

 

Is Male

Is Aged 60 or above

Social grade is ABC1 (Which is upper, middle or lower midde-class)

Lives in the South Coast region

Leans politically to the extreme right

Typical professions are in Home and Garden, Transport and Logistics and Military and Defence

Favourite dish is Green Pea Soup

Favourite hobbies are Bird Watching, Collecting and Video Games

Favourite sports are Football and Sailing

Have general interests in UK News, Science and Business and Finance

Most likely pet is a Fish

Shops at Lidl

Wears brands like Craghoppers, Tu and Reebok

Banks at NatWest

Drives a Mazda

Favourite film is Carlito's One

Favourite TV Show Formula One at the BBC

Favourite music artist is Hawkwind

Favourite celebrity is Rolf Harris

Reads The Telegraph and Radio Times

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Yeah, but on the plus side, pap, Blue Harbour do a 29” inside leg, which is quite handy for us shorter chaps :)

That is handy to know, Halo. I imagine, much like in Raiders of the Lost Ark when the swastika is burned by God, that any branding will be burnt by my right-on fury, but 29" leg, eh?

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H'mmm shouldn't a government website be a .gov.uk? :)

 

YouGov isn't a government agency, it's an independent (and highly respected) polling company

 

This is fascinating, though it should be noted that it isn't supposed to be the average Saints fan. it's what separates Saints fans from the control group which is, I assume, the average football fan. For example, it shows an Arsenal fan is more likely to be an 18-24-year-old woman but that doesn't mean there are more female than male Arsenal fans.

Edited by DuncanRG
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What I find most disturbing is the reclassification of the class system into several bands.. Alarming even still is people openly admitting to being middle ****ing class!!

 

You couldn't make it up!

 

Modern Britain eh!

 

Not really disturbing at all, they are very basic marketing segmentations. See; http://www.abc1demographic.co.uk/

 

You need to know your target audience when creating advertising, spamming with emails or phoning people up to cold call.

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Male Yes

Aged 60 or above Yes

Social grade is ABC1 (Which is upper, middle or lower midde-class) Not sure

Lives in the South Coast region Yes

Leans politically to the right No way

Typical professions are in Travel and Hospitality, Engineering and Mining I.T.

Favourite dish is Sweet and Sour Spare Rib Curry, Chilli or Sausage Egg and Chips.

Favourite hobbies are Bird Watching, Gardening and Reading Like old maps, do a fair bit of reading and like growing things as long as I can eat them

Favourite sports are Football and Cricket Yes

Have general interests in Business and Finance, Radio and International News Like Radios 4 and 5

Most likely pet is a Cat Don't like cats, do like dogs

Shops at Waitrose No

Wears brands like Blue Harbour, Bench and Craghoppers Whatever happens to be clean

Banks at Lloyds Santander

Drives an Alfa Romeo Boring but reliable Ford Focus

Favourite film is One Flew over the Cuckoo's Nest Goodfellas

Favourite TV Show is Bleak House At the moment, Homeland

Favourite music artist is The Moody Blues 60's and 70's stuff - The Stones, Thin Lizzy, AC/DC, Kate Bush

Favourite celebrity is Audrey Hepburn Al Pacino

Reads The Guardian and Condé Nast Traveller The i

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