Green4 Solutions - Engaging the fans

[Convict Colony]

http://www.saintsfc.co.uk/news/article/03062014-southampton-fc-green-4-solutions-partnership-1597547.aspx

[Lallana's Left Peg]

Well I suppose at least next time Mr Krueger is asked about team matters we'll know what he'll be talking about instead.

[Saint Garrett]

Does this mean the points system will work now?

[Convict Colony]

Fairplay to them they seem to have every type of sports team among their clients you could imagine, from Kansas City Chiefs to Crawley Town, from Monaco to Denver Bronco's !!

[trousers]

Its taken Saints a while to announce this. Was publicised by Green 4 Solutions last Wednesday

[Convict Colony]

This is going to be interesting to see how they go about getting their data pool before they can implement their change management plan, they could use a lot of various means but an online survey to a series of set questions I would expect to be forthcoming. They will then do a through analysis across multiple spectrums to outline issues and improvements and then build a plan to improve the experience.

[hypochondriac]

My mate got a phonecall asking why he didn't renew his season ticket yesterday. I wonder if these guys had anything to do with that.

[Convict Colony]

My mate got a phonecall asking why he didn't renew his season ticket yesterday. I wonder if these guys had anything to do with that.

 

That's interesting, Adam can't apparently can't get a call but your mate can, sign him up ;-)

[View From The Top]

My mate got a phonecall asking why he didn't renew his season ticket yesterday. I wonder if these guys had anything to do with that.

 

Friend of mine got a call today. Told them it was far too expensive.

Edited 3 June, 2014 by View From The Top

[John Boy Saint]

Mountain of junk mail from next week then!

[Saint137]

CRM solutions are second only to NHS computer projects for their ability to over-consume cash and under-deliver results. They're the reason why British Gas send bills to dead people. Every company I've worked for seem to have spent millions, projects always over-run, and often are obsolete by the time they're delivered.

[1576]

The more **** that goes on the more I start to dislike football!

 

Now I'm going to sound like an old fart but the days when you turned up at the ground on a Saturday at 3pm, paid on the turnstile and squeezed onto the Milton or in my case the Archers were so much simpler. I don't give a **** about any other offerings or points for pies I just want to watch a game of football. To be honest with all that has gone on the last week after our fantastic performance last year makes me think what's the point.

 

A competitive squad in the championship seems like a better idea to me, there seems little point trying to reach any higher in the Prem as any decent players will want to leave and will have their heads turned by the bigger clubs as we have seen. This was the time to push on but we've been ripped apart.

[St Chalet]

CRM solutions are second only to NHS computer projects for their ability to over-consume cash and under-deliver results. They're the reason why British Gas send bills to dead people. Every company I've worked for seem to have spent millions, projects always over-run, and often are obsolete by the time they're delivered.

 

I would assume from this statement that you have never implemented SAP?

[stthrobber]

I have read this article several times today and tbh I find it's just full of corporate BS that people come up with when they want to sound great. Nowhere do I see anything about engaging with fans and fans groups, which to be fair to Lowe, was one of the good points of his time at the club.

 

I know times have changed and football has changed, but if you really want to know what my experience is like and how I think it can be improved, er, just ask me

[CB Fry]

Its taken Saints a while to announce this. Was publicised by Green 4 Solutions last Wednesday

 

A wise move on the club's part.

[eelpie]

What the f*** does "various customer touch points?" mean in plain speak?

 

Nobody is touching my points.

 

I'd rather be able to communicate my views direct to SFC by phone or email than via an anonymous corporate third party

[Leicestersaint]

Perhaps our board should be worrying rather more about whether we have a team next season.

[Barry the Badger]

Perhaps our board should be worrying rather more about whether we have a team next season.

 

This. The board should absolutely neglect all other parts of the business for the entire summer just in case anybody thinks they aren't trying to make sure we have a team.

[Horley CTFC Saint]

Fairplay to them they seem to have every type of sports team among their clients you could imagine, from Kansas City Chiefs to Crawley Town, from Monaco to Denver Bronco's !!

Crawley Town? Oh dear......

[Saint137]

I would assume from this statement that you have never implemented SAP?

 

Fair point - seen two of those from the periphery, both over-ran by over a year and spent cash faster than Man City. The only people to benefit were the BASIS consultants

[CB Fry]

Crawley Town? Oh dear......

 

Well done on picking out a small client. They have lots of huge clients. What's your point?

[Saint Fan CaM]

What a load of trumpted up nonsense. Sort out the fookin manager, then the 1st team, then ask me how fookin satisfied I am. My relationship with the club is not being managed very well atall all thanks to an higher cost ST to experience damaged goods.

Edited 3 June, 2014 by Saint Fan CaM

[CB Fry]

What a load of trumpted up nonsense. Sort out the fookin manager, then the 1st team, then ask me how fookin satisfied I am. My relationship with the club is not being managed very well atall all thanks to an higher cost ST to experience damaged goods.

 

You want the Ticketing and Hospitality Manager to sort out the manager and the first team?

 

Are you mental?

Edited 3 June, 2014 by CB Fry

[aintforever]

What a load of b*ll*x. Get a good team, price the tickets right and you will fill the stadium.

 

I am amazed how clubs get suckered into paying money to companies like this. I guess someone has a boss to try and impress.

[St Chalet]

Part of building commercial revenues is developing spend from your historic, current and potential customers. If you don't have a decent database and application to leverage your data you won't be able to maximise the revenue opportunities.

 

In simple terms for the Luddites, it's simply a better computer and will cost f'all in the general scheme of things.

[Saint Fan CaM]

Part f building commercial revenues is developing spend from your historic, current and potential customers. If you don't have a decent database and application to leverage your data you won't be able to maximise the revenue opportunities.

 

In simple terms for the Luddites, it's simply a better computer and will cost f'all in the general scheme of things.

 

Sorry, but thats utter tosh...a CRM system is not 'simply a better computer'...it's usually a good excuse for a software salesman to make a name for themselves in the short-term and earn a daft amount of commision for an application that will likely be under utilised and eventually abandoned. But anyway, you're missing the point...this is 6great news if you're some IT geek. My view is that most 'customers' will be mostly satisfied by the appointment of a top manager and excellent squad additions. There, that cost less than f'all in the general scheme of things. LOL.

[CB Fry]

Sorry, but thats utter tosh...a CRM system is not 'simply a better computer'...it's usually a good excuse for a software salesman to make a name for themselves in the short-term and earn a daft amount of commision for an application that will likely be under utilised and eventually abandoned. But anyway, you're missing the point...this is 6great news if you're some IT geek. My view is that most 'customers' will be mostly satisfied by the appointment of a top manager and excellent squad additions. There, that cost less than f'all in the general scheme of things. LOL.

 

Do you think there is any Saints fan currently breathing oxygen that values the Customer Relationship/Retention system over the players in the team and the manager?

 

And you do realise development of one in no way prevents development of the other?

[Saint Fan CaM]

You want the Ticketing and Hospitality Manager to sort out the manager and the first team?

 

Are you mental?

 

Are you dyslexic? I don't recall writing anything like that - try again...you're losing touch with reality.

[St Chalet]

Sorry, but thats utter tosh...a CRM system is not 'simply a better computer'...it's usually a good excuse for a software salesman to make a name for themselves in the short-term and earn a daft amount of commision for an application that will likely be under utilised and eventually abandoned. But anyway, you're missing the point...this is 6great news if you're some IT geek. My view is that most 'customers' will be mostly satisfied by the appointment of a top manager and excellent squad additions. There, that cost less than f'all in the general scheme of things. LOL.

 

I think I understand that. Was just trying to dumb it down for a few that can't see the logical difference between the fellas that kick the ball around and those that work on how to pay for them.

 

What would you propose as an alternative to a CRM out of interest?

[CB Fry]

Are you dyslexic? I don't recall writing anything like that - try again...you're losing touch with reality.

 

I am?

 

The ticketing manager will have responsibility for CRM.

 

Do you want her to take the rest of the summer off and only start work once the transfer window is shut?

 

Or, perchance, can she just carry on doing her effing job?

[Saint Fan CaM]

Do you think there is any Saints fan currently breathing oxygen that values the Customer Relationship/Retention system over the players in the team and the manager?

 

And you do realise development of one in no way prevents development of the other?

 

Ah, at last the light has suddenly switched on for you. Good...I'm truly pleased for you.

[St Chalet]

All the moaning about the ticketing and retail systems last year. The club do something about and people complain.

 

You could not make it up.

[Wade Garrett]

Seems like a load of David Brent b*llocks to me.

[Saint Fan CaM]

I think understand that. Was just trying to dumb it down for a few that can't see the logical difference between the fellas that kick the ball around and those that work on how to pay for them.

 

What would you propose as an alternative to a CRM out of interest?

 

To be fair I do see a variety of implementations of CRM systems...good and bad...and at the end of the day it's not about the system but about the data the club are trying to collate about its customer base and what 'the customers' (Lowe-speak) want. The point I'm trying to make is that most supporters - especially the ones that have invested in the club already, would likely be most satisfied with a top managerial appointment and excellent squad additions. Perhaps slightly tongue in cheek, but that kind of market research costs sweet FA TBF.

[CB Fry]

Ah, at last the light has suddenly switched on for you. Good...I'm truly pleased for you.

 

I've had some pi ss weak comebacks in my time on here. But, really, hats off for that one.

[Saint Fan CaM]

I've had some pi ss weak comebacks in my time on here. But, really, hats off for that one.

 

I'm really disappointed...I sincerely meant every word. Mind there's so many examples for you to choose from, I'm not surprised you're confused.

[St Chalet]

To be fair I do see a variety of implementations of CRM systems...good and bad...and at the end of the day it's not about the system but about the data the club are trying to collate about its customer base and what 'the customers' (Lowe-speak) want. The point I'm trying to make is that most supporters - especially the ones that have invested in the club already, would likely be most satisfied with a top managerial appointment and excellent squad additions. Perhaps slightly tongue in cheek, but that kind of market research costs sweet FA TBF.

 

And you don't think you can do both?

[Saint Fan CaM]

And you don't think you can do both?

 

Of course, but are you of the opinion that the timing of a shiny new marketing campaign is particularly sensible given the status of the club at this point in time? Strikes me as counter productive and somewhat stupid frankly. Another example of poor executive management if we're being overly critical.

[Saint in Paradise]

All the moaning about the ticketing and retail systems last year. The club do something about and people complain.

 

You could not make it up.

 

St Chalet, you should know by now that anything that can be made up will be

[St Chalet]

Maybe this will help improve the customer experience. But you don't care about that, absolutely not, not me la la la.

 

Late to the show, but then the thread has taken me three days to read, digest and analyse.

 

The simple fact is that in the concourse, the food choice is poor, the food quality is poor and the service is not great too. I learnt this some several seasons ago after the collapse of the Lowe regime BTW and since then, I've settled for a flask of coffee and a self-assembled sarnie (never prawn - I hate the smell of fish around me at football).

 

The exception to this is when I use the one and only decent burger van on the way in to the ground (I'm not saying which one as too many of you fatties will take too long ordering and hold me up).

 

I think they're so busy dealing with buyers at SMS they don't have the time/resources to post - I've yet to receive mine, but hey there's a few weeks before kick-off yet.

[Saint Fan CaM]

Maybe this will help improve the customer experience. But you don't care about that, absolutely not, not me la la la.

 

Time moves on bud, as do priorities...that stuff may have been important then...but you've got to be wearing the rosiest of glasses to not notice there's more pressing issues of late that make that stuff pale into insignificance?!

[St Chalet]

Time moves on bud, as do priorities...that stuff may have been important then...but you've got to be wearing the rosiest of glasses to not notice there's more pressing issues of late that make that stuff pale into insignificance?!

 

I was always told never to argue with idiots.

 

They drag you down to their level and then beat you with sheer experience.

[Saint Fan CaM]

I was always told never to argue with idiots.

 

They drag you down to their level and then beat you with sheer experience.

 

OK thanks, now I know what 'moderating' really means.

[CB Fry]

Maybe this will help improve the customer experience. But you don't care about that, absolutely not, not me la la la.

 

Brilliant.

[CB Fry]

Time moves on bud, as do priorities...that stuff may have been important then...but you've got to be wearing the rosiest of glasses to not notice there's more pressing issues of late that make that stuff pale into insignificance?!

 

Which brings me back to my original question...what do you want the head of ticketing and hospitality at SMS to do about the "pressing issues" of the first team?

 

Or is it okay for them to carry on with her job?

[positivepete]

I would assume from this statement that you have never implemented SAP?

 

The film of Hitler implementing SAP on YouTube is worth watching!

[positivepete]

To be fair I do see a variety of implementations of CRM systems...good and bad...and at the end of the day it's not about the system but about the data the club are trying to collate about its customer base and what 'the customers' (Lowe-speak) want. The point I'm trying to make is that most supporters - especially the ones that have invested in the club already, would likely be most satisfied with a top managerial appointment and excellent squad additions. Perhaps slightly tongue in cheek, but that kind of market research costs sweet FA TBF.

 

Being a consultant in master data I have to agree with that! The old adage applies, garbage in = garbage out, no matter how good the software.

[Saint Fan CaM]

Brilliant.

 

No no, you're being unkind...it was genius...only a mind of huge intellect could moderate a forum in that fashion. Hats off and all that.

[Saint Fan CaM]

Which brings me back to my original question...what do you want the head of ticketing and hospitality at SMS to do about the "pressing issues" of the first team?

 

Or is it okay for them to carry on with her job?

 

What are you blithering on about? Why do you insist on asking others completely inane twisted-logic questions? Oh hang on we know the answer to that one...

[Lets B Avenue]

What the feck is a SAP?

 

Or, am I one for asking?

 

Yours sincerely.

 

A. Luddite