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Fan-friendly rebranding


DuncanRG

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Just noticed that the official Twitter feed has swapped the black and silver badge for the traditional colours. Big, obvious stripes on the graphics for the Home and Heart campaign as well.

 

Seems the new board are getting some early crowd pleasing in. Fully expect a traditional kit next year!

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Just noticed that the official Twitter feed has swapped the black and silver badge for the traditional colours. Big, obvious stripes on the graphics for the Home and Heart campaign as well.

 

Seems the new board are getting some early crowd pleasing in. Fully expect a traditional kit next year!

 

I wouldn't get your hopes up.

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Indeed. I genuinely believe some fans would prefer be in league one playing in stripes than in the prem playing in all red. We started out with a sash ffs!

 

What does that have to do with Saints playing in traditional kit? Most Saints fans will think it a good thing anyway

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Well I guess all that's the end of Cortese's Slick and professional brand building then......Back to the tin pot provincial club, with 1950's deck chairs, no ambition and a crest designed by a 16 year old school kid.

 

This kind of fan pandering scares the **** out of me.....The last few years has been like a new dawn for this life long Saints fan...Going back to the way we were is going to be hard to take...But I guess that's what most Saint's fans seem to be craving for.

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Well I guess all that's the end of Cortese's Slick and professional brand building then......Back to the tin pot provincial club, with 1950's deck chairs, no ambition and a crest designed by a 16 year old school kid.

 

This kind of fan pandering scares the **** out of me.....The last few years has been like a new dawn for this life long Saints fan...Going back to the way we were is going to be hard to take...But I guess that's what most Saint's fans seem to be craving for.

Cortese's brand building excited you that much?
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Well I guess all that's the end of Cortese's Slick and professional brand building then......Back to the tin pot provincial club, with 1950's deck chairs, no ambition and a crest designed by a 16 year old school kid.

 

This kind of fan pandering scares the **** out of me.....The last few years has been like a new dawn for this life long Saints fan...Going back to the way we were is going to be hard to take...But I guess that's what most Saint's fans seem to be craving for.

 

I thought what he was doing was confusing the brand more than anything. Sure the club was appearing to be more professionally run but the treatment of the crest was clumsy and dicking about with the kit works against the club having a cohesive identity.

 

If you look at the biggest brands in English football like Man U and Arsenal, they all appear modern and professional whilst embracing their tradition and history.

Edited by aintforever
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Well I guess all that's the end of Cortese's Slick and professional brand building then......Back to the tin pot provincial club, with 1950's deck chairs, no ambition and a crest designed by a 16 year old school kid.

 

This kind of fan pandering scares the **** out of me.....The last few years has been like a new dawn for this life long Saints fan...Going back to the way we were is going to be hard to take...But I guess that's what most Saint's fans seem to be craving for.

 

We have and we will always be a provincial club, going back to what? I would love to go back to terracing, the Dell and the atmosphere.

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Well I guess all that's the end of Cortese's Slick and professional brand building then......Back to the tin pot provincial club, with 1950's deck chairs, no ambition and a crest designed by a 16 year old school kid.

 

:lol:

 

The gold badge looked ****ing dreadful.

 

Glad the club are hinting that the colour badge will be making a return to the kit.

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Well I guess all that's the end of Cortese's Slick and professional brand building then......Back to the tin pot provincial club, with 1950's deck chairs, no ambition and a crest designed by a 16 year old school kid.

 

This kind of fan pandering scares the **** out of me.....The last few years has been like a new dawn for this life long Saints fan...Going back to the way we were is going to be hard to take...But I guess that's what most Saint's fans seem to be craving for.

 

Fear not we're going stateside

 

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Well I guess all that's the end of Cortese's Slick and professional brand building then......Back to the tin pot provincial club, with 1950's deck chairs, no ambition and a crest designed by a 16 year old school kid.

 

This kind of fan pandering scares the **** out of me.....The last few years has been like a new dawn for this life long Saints fan...Going back to the way we were is going to be hard to take...But I guess that's what most Saint's fans seem to be craving for.

 

Agreed.

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Well I guess all that's the end of Cortese's Slick and professional brand building then......Back to the tin pot provincial club, with 1950's deck chairs, no ambition and a crest designed by a 16 year old school kid.

 

This kind of fan pandering scares the **** out of me.....The last few years has been like a new dawn for this life long Saints fan...Going back to the way we were is going to be hard to take...But I guess that's what most Saint's fans seem to be craving for.

 

Spectacular overreaction to the club putting the club crest on their twitter feed.

 

The silver badge was a "new dawn" was it? Diddums.

 

In other news we are currently mid table in the top division, a place we have been many times before with a full colour badge and everything.

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Well I guess all that's the end of Cortese's Slick and professional brand building then......Back to the tin pot provincial club, with 1950's deck chairs, no ambition and a crest designed by a 16 year old school kid.

 

This kind of fan pandering scares the **** out of me.....The last few years has been like a new dawn for this life long Saints fan...Going back to the way we were is going to be hard to take...But I guess that's what most Saint's fans seem to be craving for.

 

Well put. Fan pandering achieves **** all.

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I thought what he was doing was confusing the brand more than anything. Sure the club was appearing to be more professionally run but the treatment of the crest was clumsy and dicking about with the kit works against the club having a cohesive identity.

 

If you look at the biggest brands in English football like Man U and Arsenal, they all appear modern and professional whilst embracing their tradition and history.

 

This 100%

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Then why do it?

 

Because I would guess (though have no figures to back it up) that most supporters would prefer it that way. Football fans in general like the history and traditions of their club and sensible owners tend to embrace that and make it part of the club's future (see huge clubs like United, Liverpool and Arsenal for details.) It isn't exactly harming us at any rate, unless you think that the gold and silver crests somehow made us a mint.

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Because I would guess (though have no figures to back it up) that most supporters would prefer it that way. Football fans in general like the history and traditions of their club and sensible owners tend to embrace that and make it part of the club's future (see huge clubs like United, Liverpool and Arsenal for details.) It isn't exactly harming us at any rate, unless you think that the gold and silver crests somehow made us a mint.

 

We could be here all night and this is my last of 3 posts. Not sure Arsenal is a good example - they changed their badge a while back and the fans were in uproar. In my opinion trying to appease fans (if that's what this is) is doomed because they will have such diverse views. A few quick wins might work but after that views will be so different that increasingly large sections will get ****ed off. Far better just to let one person/board just get on making the decisions on what they see fit. Populist approaches just don't work as the mess down the road shows. Sorry I can't contribute further to this.

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We could be here all night and this is my last of 3 posts. Not sure Arsenal is a good example - they changed their badge a while back and the fans were in uproar. In my opinion trying to appease fans (if that's what this is) is doomed because they will have such diverse views. A few quick wins might work but after that views will be so different that increasingly large sections will get ****ed off. Far better just to let one person/board just get on making the decisions on what they see fit. Populist approaches just don't work as the mess down the road shows. Sorry I can't contribute further to this.

 

If by populist approach you mean caving in to all the demands of the fans then I agree with you, but I don't think that's what anyone is saying here. When Arsenal designed their new stadium and had motifs of all their old legendary players was that a populist approach? Was it a populist approach when saints had their centenary kit with no sponsor? Is installing bobby Charlton at united a populist approach? When any number of clubs make gestures that recognise their history, it doesn't mean they cave in to every wim of the fans, it means they recognise that respecting history, having a mix of the traditional and the modern is what the majority of fans want. You aren't going to please all fans all of the time of course but doing something to listen to the wishes of the fans is surely better than ignoring fans all together?

 

Or are you saying you support the Hull Tigers idea or the mess that Tan has made over in Cardiff?

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and dicking about with the kit works against the club having a cohesive identity.

 

If you look at the biggest brands in English football like Man U and Arsenal, they all appear modern and professional whilst embracing their tradition and history.

 

I'm sure, when he first saw our abortion of a kids scrap book club crest, his initial reaction would have been to scrap it altogether.....Making it monotone was at least a decent compromise, albeit probably temporary until it could be redesigned properly by a professional.

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I prefer the silver logo. The colour one just looks cheap in comparison.

Depends what it's on. The silver on black looks good. The all white on the black of the away kit looks good. The gold on the red home kit looks naff and needs the full colour version.

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Depends what it's on. The silver on black looks good. The all white on the black of the away kit looks good. The gold on the red home kit looks naff and needs the full colour version.

 

Yep. There is probably room for both versions, as long as the original is still kept and used.

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Depends what it's on. The silver on black looks good. The all white on the black of the away kit looks good. The gold on the red home kit looks naff and needs the full colour version.

 

Agreed. The silver looks much more modern and should definitely be kept for formal literature and branding.

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Indeed. I genuinely believe some fans would prefer be in league one playing in stripes than in the prem playing in all red. We started out with a sash ffs!

 

I would.

 

Whats even that good about the PL? Expensive tickets, Sky messing around with kick offs and your surrounded by plastics.

 

I'd take League 1 all day, every day.

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Agreed. The silver looks much more modern and should definitely be kept for formal literature and branding.

 

Agree with this, but for The Shirts etc, go back to the old stylee.

 

The Gold on Red is just naff, and with both Silver and Gold you can only tell it's The SFC Crest if you are about 4 feet away.

 

As much as I'd love some form of stripes next season, at least make an effort to incorporate Red AND White into it, and ditch the Red Shorts FFS.

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this sort of thing helps fans more. http://www.liverpoolecho.co.uk/sport/football/football-news/liverpool-fc-reveal-season-ticket-6858841

 

The additional cost or reduced revenue would be more than compensated by goodwill towards 'the brand' IMO.

Crest and kit isnt overly important to me as has always been changeable but will not be convinced one chairman over another has the fans interest at heart. Policy may appear to change for the better but still only doing it with an eye to increase revenue not because they care about the opinion of fans.

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Crest and kit isnt overly important to me as has always been changeable but will not be convinced one chairman over another has the fans interest at heart. Policy may appear to change for the better but still only doing it with an eye to increase revenue not because they care about the opinion of fans.

 

Agreed but having at least one eye on giving the fans some of what they want, is much the same as caring, and is usually solid business sense at the same time. Fine by me

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Well I guess all that's the end of Cortese's Slick and professional brand building then......Back to the tin pot provincial club, with 1950's deck chairs, no ambition and a crest designed by a 16 year old school kid.

 

This kind of fan pandering scares the **** out of me.....The last few years has been like a new dawn for this life long Saints fan...Going back to the way we were is going to be hard to take...But I guess that's what most Saint's fans seem to be craving for.

I agree. The fan pandering reminds of the dreaded "Mike" Wilde era. Dont listen to the fans most of them are either idiots or bozos with an agenda. PS who gives a schitt about safe standing and I dont want the parochial stripes back either.

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I agree. The fan pandering reminds of the dreaded "Mike" Wilde era. Dont listen to the fans most of them are either idiots or bozos with an agenda. PS who gives a schitt about safe standing and I dont want the parochial stripes back either.

 

Who would want to be a parochial club like Barcelona, Inter or Juventus or current Champions League Quarter-finalists Athletico Madrid.

 

Amazing they got so far wearing that kit.

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Who would want to be a parochial club like Barcelona, Inter or Juventus or current Champions League Quarter-finalists Athletico Madrid.

 

Amazing they got so far wearing that kit.

Not the same they are all established big clubs. And Im talking about this country. Most of our history we havnt worn stripes so how are the part of our heritage ?

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Not the same they are all established big clubs. And Im talking about this country. Most of our history we havnt worn stripes so how are the part of our heritage ?

 

Hang on - is worrying about our heritage pandering to parochial fans or not? Make your mind up before you start grizzling about what is or isn't our heritage.

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