TopGun Posted 14 March, 2014 Share Posted 14 March, 2014 http://uk.reuters.com/article/2014/03/14/uk-soccer-england-southampton-commercial-idUKBREA2D1CA20140314 Interesting article by Ossian Shine, sports editor at Reuters, clearly written for an international audience. Ossian is a Saints fan and an old friend of mine. He attended Thornden School and Barton Peveril 6th Form College. Link to comment Share on other sites More sharing options...
sandwichsaint Posted 14 March, 2014 Share Posted 14 March, 2014 We're already everybody's favourite second team aren't we? The Newcastle of the South if you will. The challenge is to convert those floating voters into bums-on-seats/on-line purchases at the club shop. (I haven't read the link but let me know if I've got this hopelessly wrong). Link to comment Share on other sites More sharing options...
Kingsland Red Posted 14 March, 2014 Share Posted 14 March, 2014 Used to play tennis against Thornden / Ossian with Dan Lobb etc. Link to comment Share on other sites More sharing options...
revolution saint Posted 14 March, 2014 Share Posted 14 March, 2014 This may be a little naive, and a lot has been said about maximising the overseas market but what exactly does that mean? I can't imagine that we're suddenly going to shift loads more shirts to overseas fans and even if we did how much money does that bring in? How does being the favourite second team of choice translate into cash? Surely you'd spend money on the first choice and merely like the second team? It still seems a fairly strange concept this "second" team idea anyway - I support saints and that's it, but then I don't get the idea of choosing a club either. I guess it's more the corporate sponsorship route that is where we'd make the money - "SwissAir is proud to sponsor the nations second favourite team" that kind of thing.... Link to comment Share on other sites More sharing options...
sammysaint Posted 14 March, 2014 Share Posted 14 March, 2014 Being a Philly sports fan as well, i would much hope off the field we were more like the Eagles, pretty much everyone in the city supporting the team and the most passionate and noisy fans in football. Link to comment Share on other sites More sharing options...
Batman Posted 14 March, 2014 Share Posted 14 March, 2014 This may be a little naive, and a lot has been said about maximising the overseas market but what exactly does that mean? I can't imagine that we're suddenly going to shift loads more shirts to overseas fans and even if we did how much money does that bring in? How does being the favourite second team of choice translate into cash? Surely you'd spend money on the first choice and merely like the second team? It still seems a fairly strange concept this "second" team idea anyway - I support saints and that's it, but then I don't get the idea of choosing a club either. I guess it's more the corporate sponsorship route that is where we'd make the money - "SwissAir is proud to sponsor the nations second favourite team" that kind of thing.... Cortese would have been slated for trying to target the over season market.... With say, a red shirt for example Link to comment Share on other sites More sharing options...
Saint George Posted 14 March, 2014 Share Posted 14 March, 2014 "The number one growing sport in America and Canada is football... not American football," Krueger told local BBC news. "Soccer is booming and there is an opportunity there for us because the Premier League is by far the most respected league in the world. "We have opportunity for growth so let's find opportunities to expand." Southampton, ninth in the 20-team Premier League, host 15th-placed Norwich City on Saturday at their 32,000-capacity St Mary's stadium. One things for sure...Growth in the North American market aint gunna happen dressed as red and white deck chairs.....Thankfully Link to comment Share on other sites More sharing options...
Sour Mash Posted 14 March, 2014 Share Posted 14 March, 2014 http://uk.reuters.com/article/2014/03/14/uk-soccer-england-southampton-commercial-idUKBREA2D1CA20140314 Interesting article by Ossian Shine, sports editor at Reuters, clearly written for an international audience. Ossian is a Saints fan and an old friend of mine. He attended Thornden School and Barton Peveril 6th Form College. He doesn't really compare us to the Green Bay Packers in that piece, just a throw away one-liner. I think all he's saying is that the Premier League is going to be making more and more money going forward, largely from tv deals etc, the States are a big, growing market for that, so finding a unique spot in the market and something which foreign followers can identify with might sell a few shirts and won't do any harm for shirt sponsorship, but I can't really see how we can make significant gains on the big 6 foreign income, apart from if we are regularly challenging at the top of the table, that's what really attracts foreign supporters. Link to comment Share on other sites More sharing options...
Lallana's Left Peg Posted 14 March, 2014 Share Posted 14 March, 2014 He doesn't really compare us to the Green Bay Packers in that piece, just a throw away one-liner. I think all he's saying is that the Premier League is going to be making more and more money going forward, largely from tv deals etc, the States are a big, growing market for that, so finding a unique spot in the market and something which foreign followers can identify with might sell a few shirts and won't do any harm for shirt sponsorship, but I can't really see how we can make significant gains on the big 6 foreign income, apart from if we are regularly challenging at the top of the table, that's what really attracts foreign supporters. Yeah that is the way I read into it. We aren't going to be winning trophies and be popular in that way, so we need to position ourselves differently to the other teams commercially to get some traction and interest and, ultimately, revenue. The Packers have their own niche in the NFL - they don't come from a 'big market' but have a rich history and do lots of good work with their fans. They are seen as 'nice guys' and have a good spot in American sports like that. I assume by comparing us to them Kruger was suggesting we need to find our niche in the market to drive revenue. From his interviews I am 99% certain we will be marketed on the fact we have English players and produce our own. Of course, that makes sense BUT...what happens when you market the club on that but then sell your best young English players... I'll wait and see what happens on that front! Link to comment Share on other sites More sharing options...
cellone Posted 14 March, 2014 Share Posted 14 March, 2014 Being a Philly sports fan as well, i would much hope off the field we were more like the Eagles, pretty much everyone in the city supporting the team and the most passionate and noisy fans in football. Head north out of Southampton and turn right. Might not be what you're looking for mind. Link to comment Share on other sites More sharing options...
Fan The Flames Posted 15 March, 2014 Share Posted 15 March, 2014 One things for sure...Growth in the North American market aint gunna happen dressed as red and white deck chairs.....Thankfully It didnt do TGI Friday any harm. Link to comment Share on other sites More sharing options...
The9 Posted 15 March, 2014 Share Posted 15 March, 2014 I read somewhere yesterday that Man U's ticket and even tv money is now dwarfed by their other financial deals due to corporate partnerships and naming rights for almost everything. Obviously a side-effect of the Financial Fair Play rules as clubs can make as much as they like from legitimate business deals. Link to comment Share on other sites More sharing options...
ThreeSixty Posted 15 March, 2014 Share Posted 15 March, 2014 If that means players jumping into the crowd ala the lambeau leap im all for it. Link to comment Share on other sites More sharing options...
diggers Posted 15 March, 2014 Share Posted 15 March, 2014 He's going to have one hell of an uphill climb if he thinks he's going to sell Saints to the yanks. I've been living here for a year now and listen to SirusFC a digital radio station solely dedicated to football (soccer). The announcers/hosts of the show spend about 75% of their time talking EPL and of that it's pretty much Citeh, United, Chelsea, Arsenal and a pit of a **** take on Spurs. Teams like Saints are bunched in with the Norwich, Stoke, villa etc group and never get any air time. I just don't see what a Canadian ice hokey coach is going to do to raise Saints profile other than to make us out as a bit of a freak side show. BTW, the US Siants Facebook group do a Stirling job and probably promote Saints better than anything the club might try. Link to comment Share on other sites More sharing options...
BlakeySFC Posted 15 March, 2014 Share Posted 15 March, 2014 Pre season in the US anyone? Link to comment Share on other sites More sharing options...
Twiggy Posted 15 March, 2014 Share Posted 15 March, 2014 Boo Barton Peveril not sure we can trust him tbh Overall relatively interesting article. Link to comment Share on other sites More sharing options...
niceandfriendly Posted 15 March, 2014 Share Posted 15 March, 2014 I thought the fastest growing sport in America was UFC? Perhaps we'll sign Chuck Liddell to play Centre back? Maybe introduce some take-downs and submissions too, would certainly spice the game up a bit. Link to comment Share on other sites More sharing options...
Cascadia Saint Posted 15 March, 2014 Share Posted 15 March, 2014 Pre season in the US anyone? Yes please. Link to comment Share on other sites More sharing options...
Rut Posted 15 March, 2014 Share Posted 15 March, 2014 If Saints win the Prem they become big in the USA. Until then.... The Green Bay Packers & the Pittsburgh Steelers are like the Lpool & Man Utd of the NFL. Great fans in the cities of the teams - but tons of latchers who should be rounded up and shot. Link to comment Share on other sites More sharing options...
Rut Posted 15 March, 2014 Share Posted 15 March, 2014 Yes please. Same here but... USA is a big place. Can I baggsie a triangle of Chicago, Indy & St Louis. Chicago is most realistic. See you there. Link to comment Share on other sites More sharing options...
hutch Posted 15 March, 2014 Share Posted 15 March, 2014 Boo Barton Peveril not sure we can trust him tbh Overall relatively interesting article. Oi, watch it. There's a few of us lurk on 'ere. mush. Link to comment Share on other sites More sharing options...
scotty Posted 15 March, 2014 Share Posted 15 March, 2014 Oi, watch it. There's a few of us lurk on 'ere. mush. Link to comment Share on other sites More sharing options...
ericofarabia Posted 15 March, 2014 Share Posted 15 March, 2014 Oi, watch it. There's a few of us lurk on 'ere. mush. Ditto Ditto ..... but only as a 6th Former, not a fully fledged Green Bottle!! Link to comment Share on other sites More sharing options...
Ivan Katalinic's 'tache Posted 15 March, 2014 Share Posted 15 March, 2014 (edited) "The number one growing sport in America and Canada is football... not American football," Krueger told local BBC news. "Soccer is booming and there is an opportunity there for us because the Premier League is by far the most respected league in the world. "We have opportunity for growth so let's find opportunities to expand." Southampton, ninth in the 20-team Premier League, host 15th-placed Norwich City on Saturday at their 32,000-capacity St Mary's stadium. One things for sure...Growth in the North American market aint gunna happen dressed as red and white deck chairs.....Thankfully Why not? Someone went and painted red and white stripes (albeit horizontal ones) all over their flag? Blue shorts with white stars for next seasons kit chaps? Edited 15 March, 2014 by Ivan Katalinic's 'tache Link to comment Share on other sites More sharing options...
CB Fry Posted 15 March, 2014 Share Posted 15 March, 2014 Yeah that is the way I read into it. We aren't going to be winning trophies and be popular in that way, so we need to position ourselves differently to the other teams commercially to get some traction and interest and, ultimately, revenue. The Packers have their own niche in the NFL - they don't come from a 'big market' but have a rich history and do lots of good work with their fans. They are seen as 'nice guys' and have a good spot in American sports like that. I assume by comparing us to them Kruger was suggesting we need to find our niche in the market to drive revenue. From his interviews I am 99% certain we will be marketed on the fact we have English players and produce our own. Of course, that makes sense BUT...what happens when you market the club on that but then sell your best young English players... I'll wait and see what happens on that front! I think RK has articulated a fair more credible and aspirational vision for SFC in the few weeks he has been here than our tiny Italian friend did in four years. Any old chump can daydream about the Champions League. It takes a bit more nous to be have the sharp focus on what we are about, what makes us different and what we can capitalise on to make us grow sustainably. Got to say I am loving this guy so far. Link to comment Share on other sites More sharing options...
The Kraken Posted 15 March, 2014 Share Posted 15 March, 2014 I think RK has articulated a fair more credible and aspirational vision for SFC in the few weeks he has been here than our tiny Italian friend did in four years. Any old chump can daydream about the Champions League. It takes a bit more nous to be have the sharp focus on what we are about, what makes us different and what we can capitalise on to make us grow sustainably. Got to say I am loving this guy so far. Yep agreed. Cortese did exceptionally well to get us this far, no doubt. But (and this isn't necessarily a criticism as such) he did it all on the owner's tab, so he could afford to be ambivalent to maximising other revenues. As you say, it's all very well talking about the Champions League as if someone else is going to pay for it. But the promise of a sustainable football club never really looked like materialising, despite the huge revenues on offer in the PL. With the new regime it's very much a "time will tell". They're making all the right noises, but it's a bit of a gimme given that Cortese almost went out of his way to portray the pantomime villain. I've certainly been impressed with Krueger though, and while he may not come from a football background he's definitely got a hugely relevant background to draw from for his role. Link to comment Share on other sites More sharing options...
Badger Posted 15 March, 2014 Share Posted 15 March, 2014 [/b] Why not? Someone went and painted red and white stripes (albeit horizontal ones) all over their flag? Blue shorts with white stars for next seasons kit chaps? And the Canadian flag strikes a remarkable resemblance to the Keegan era kit, with a bloody big maple leaf in the middle of it. Sponsors next year, Air Canada ? Link to comment Share on other sites More sharing options...
Rowan Gorilla 5 Posted 15 March, 2014 Share Posted 15 March, 2014 A small market team winning the title ahead of much more fancied clubs. What's wrong with that? Link to comment Share on other sites More sharing options...
Deano6 Posted 15 March, 2014 Share Posted 15 March, 2014 This may be a little naive, and a lot has been said about maximising the overseas market but what exactly does that mean? I can't imagine that we're suddenly going to shift loads more shirts to overseas fans and even if we did how much money does that bring in? How does being the favourite second team of choice translate into cash? Surely you'd spend money on the first choice and merely like the second team? It still seems a fairly strange concept this "second" team idea anyway - I support saints and that's it, but then I don't get the idea of choosing a club either. I guess it's more the corporate sponsorship route that is where we'd make the money - "SwissAir is proud to sponsor the nations second favourite team" that kind of thing.... What are you supposed to do if you're from another country then? Follow the league as a complete neutral? Link to comment Share on other sites More sharing options...
The Kraken Posted 15 March, 2014 Share Posted 15 March, 2014 Where did the main Krueger thread go? 10 pages and boom, gone. Was it because Glasgow got some unnecessary abuse? Link to comment Share on other sites More sharing options...
CB Fry Posted 15 March, 2014 Share Posted 15 March, 2014 Where did the main Krueger thread go? 10 pages and boom, gone. Was it because Glasgow got some unnecessary abuse? Odd. I was in the middle of replying to Frank's piffle about glass ceilings and how we can't possibly replace Luke Shaw with eight million pounds. Oh, and generally laughing at his seemingly desperate need for the SFC chief exec to pretend we can get to the top four, regardless of actually having the means to achieve it. And merely finishing twelfth in the Prem is now beneath Franko. Let's see how that plays out in the next few years. He's a funny old chap. Link to comment Share on other sites More sharing options...
Turkish Posted 15 March, 2014 Share Posted 15 March, 2014 Where did the main Krueger thread go? 10 pages and boom, gone. Was it because Glasgow got some unnecessary abuse? Jimmy d is on duty tonight, he deleted a load of posts on the match reaction thread earlier because he didn't like them. Link to comment Share on other sites More sharing options...
shurlock Posted 15 March, 2014 Share Posted 15 March, 2014 A hopelessly naive comment by Krueger, matched only by some hopelessly naive posts. We haven't got a hope in hell in recreating the packers success given how structurally different the NFL is. There every effort is made to level the playing field -from salary caps through draft orders to scheduling. It's easier for small market teams to punch above their weight. Its a million miles away fron the big-get-bigger dynamics of the premiership. People would scoff at the prospect of Suarez or Aguero playing for us; but that's what the NFL effectively grants teams like the packers. For those who don't follow the NFL, the packers have Aaron Rodgers, arguably the best QB in the game. If Krueger is simply saying he wants to return the club to the community, then fair enough. But that's not a credible vision for how he wants to make us competitive on a sustainable basis. Krueger has a lot of learning to do. One can only hope that pieties will be followed by some substance. Link to comment Share on other sites More sharing options...
Saint Charlie Posted 15 March, 2014 Share Posted 15 March, 2014 Fact is that cash spent on wages is generally proportional to success in football leagues. Link to comment Share on other sites More sharing options...
BlakeySFC Posted 15 March, 2014 Share Posted 15 March, 2014 Fact is that cash spent on wages is generally proportional to success in football leagues. Tell that to QPR. Link to comment Share on other sites More sharing options...
CB Fry Posted 15 March, 2014 Share Posted 15 March, 2014 A hopelessly naive comment by Krueger, matched only by some hopelessly naive posts. We haven't got a hope in hell in recreating the packers success given how structurally different the NFL is. There every effort is made to level the playing field -from salary caps through draft orders to scheduling. It's easier for small market teams to punch above their weight. Its a million miles away fron the big-get-bigger dynamics of the premiership. People would scoff at the prospect of Suarez or Aguero playing for us; but that's what the NFL effectively grants teams like the packers. For those who don't follow the NFL, the packers have Aaron Rodgers, arguably the best QB in the game. If Krueger is simply saying he wants to return the club to the community, then fair enough. But that's not a credible vision for how he wants to make us competitive on a sustainable basis. Krueger has a lot of learning to do. One can only hope that pieties will be followed by some substance. "We can be a little bit like the sentimental favourite in the organisation, like the Green Bay Packers". Key phrase there is "little bit". But really riveting stuff about the NFL draft system, Strawlock. Apparently it's all different and that to the Premier League. Who knew? Oh. Everyone. Everyone knew. Link to comment Share on other sites More sharing options...
shurlock Posted 15 March, 2014 Share Posted 15 March, 2014 Fact is that cash spent on wages is generally proportional to success in football leagues. Which is impossible in the NFL. The paradox is that winning a Super Bowl makes is the best way to make youreslf weaker as teams are rarely able to keep all their championships together while complying with the salary cap. Good to see this flying above the heads of the usual suspects. Krueger's comments would have been far more credible if he had picked an example from the MLB. Link to comment Share on other sites More sharing options...
The Kraken Posted 15 March, 2014 Share Posted 15 March, 2014 Jimmy d is on duty tonight, he deleted a load of posts on the match reaction thread earlier because he didn't like them. Were some posters stamping on others' dreams? Link to comment Share on other sites More sharing options...
shurlock Posted 15 March, 2014 Share Posted 15 March, 2014 "We can be a little bit like the sentimental favourite in the organisation, like the Green Bay Packers". Key phrase there is "little bit". But really riveting stuff about the NFL draft system, Strawlock. Apparently it's all different and that to the Premier League. Who knew? Oh. Everyone. Everyone knew. That's why nobody mentioned it. Blinded by its obviousness, huh, sunshine? The reason why people like the packers is that they're both a local team and extremely successful. It's easy to be the skates or the cherries and c**p. Let's see how Krueger squares things within the constraints of the prem before trumpeting b**ll**** about credible and aspirational visions Link to comment Share on other sites More sharing options...
The Kraken Posted 15 March, 2014 Share Posted 15 March, 2014 That's why nobody mentioned it. Blinded by its obviousness, huh, sunshine? The reason why people like the packers is that they're both a local team and extremely successful. It's easy to be the skates or the cherries and c**p. Let's see how Krueger squares things within the constraints of the prem before trumpeting b**ll**** about credible and aspirational visions I don't like the Packers. It's the cheese. Link to comment Share on other sites More sharing options...
shurlock Posted 15 March, 2014 Share Posted 15 March, 2014 I don't like the Packers. It's the cheese. And the foam cheesehead hats. Link to comment Share on other sites More sharing options...
USaint Posted 15 March, 2014 Share Posted 15 March, 2014 Same here but... USA is a big place. Can I baggsie a triangle of Chicago, Indy & St Louis. Chicago is most realistic. See you there. I'd be very happy for Saints to come play one in one those cities. Link to comment Share on other sites More sharing options...
S4INT Posted 15 March, 2014 Share Posted 15 March, 2014 Shame I'm a Vikes fan :[ Link to comment Share on other sites More sharing options...
CB Fry Posted 15 March, 2014 Share Posted 15 March, 2014 That's why nobody mentioned it. Blinded by its obviousness, huh, sunshine? The reason why people like the packers is that they're both a local team and extremely successful. It's easy to be the skates or the cherries and c**p. Let's see how Krueger squares things within the constraints of the prem before trumpeting b**ll**** about credible and aspirational visions Nobody needs to mention it because only you seem to be thinking that RK thinks that Saints are going for the Superbowl. Everyone else took his couple of quotes as they were intended, especially as it was an interview contextualising Saints for a US/international audience, rather than contextualising the GBP to to a Southampton audience. I hope you do drop our Ralph a quick email, because I reckon he has no idea whatsoever that there are different "constraints" in the English Premier League compared to the NFL until you've mentioned it just now. Because if you don't he's going to look a right chump on Monday morning when he starts asking Poch about his upcoming draft picks. Thank god you're here. Link to comment Share on other sites More sharing options...
Glasgow_Saint Posted 15 March, 2014 Share Posted 15 March, 2014 Nobody needs to mention it because only you seem to be thinking that RK thinks that Saints are going for the Superbowl. Everyone else took his couple of quotes as they were intended, especially as it was an interview contextualising Saints for a US/international audience, rather than contextualising the GBP to to a Southampton audience. I hope you do drop our Ralph a quick email, because I reckon he has no idea whatsoever that there are different "constraints" in the English Premier League compared to the NFL until you've mentioned it just now. Because if you don't he's going to look a right chump on Monday morning when he starts asking Poch about his upcoming draft picks. Thank god you're here. :lol: Link to comment Share on other sites More sharing options...
shurlock Posted 15 March, 2014 Share Posted 15 March, 2014 (edited) Nobody needs to mention it because only you seem to be thinking that RK thinks that Saints are going for the Superbowl. Everyone else took his couple of quotes as they were intended, especially as it was an interview contextualising Saints for a US/international audience, rather than contextualising the GBP to to a Southampton audience. I hope you do drop our Ralph a quick email, because I reckon he has no idea whatsoever that there are different "constraints" in the English Premier League compared to the NFL until you've mentioned it just now. Because if you don't he's going to look a right chump on Monday morning when he starts asking Poch about his upcoming draft picks. Thank god you're here. Fried - please never leave this place. Cleary its a contextualisation but it's a poor one because small teams face completely different odds of success without some degree of parity. Meanwhile continue to blabber on about credible visions when all we've heard from Krueger are slightly more polished Adkinisms and management 101 shlock. The only thing that's needed to complete your credulity is for Krueger to say how we could become the next Stoke... Keep putting the mong in the mongboard. Edited 16 March, 2014 by shurlock Link to comment Share on other sites More sharing options...
shurlock Posted 15 March, 2014 Share Posted 15 March, 2014 :lol: Still smarting from the Norwich discussion pal? Your posterboys did you endlessly proud. Link to comment Share on other sites More sharing options...
SarniaSaint Posted 15 March, 2014 Share Posted 15 March, 2014 Which is impossible in the NFL. The paradox is that winning a Super Bowl makes is the best way to make youreslf weaker as teams are rarely able to keep all their championships together while complying with the salary cap. Good to see this flying above the heads of the usual suspects. Krueger's comments would have been far more credible if he had picked an example from the MLB. Try Cincanatti Reds or Pittsburgh Pirates both small market teams. Problem with UK media is if you aint in London Manchester or Liverpool they don't give a **** Link to comment Share on other sites More sharing options...
LVSaint Posted 16 March, 2014 Share Posted 16 March, 2014 The Green Bay Packers & the Pittsburgh Steelers are like the Lpool & Man Utd of the NFL. Great fans in the cities of the teams - but tons of latchers who should be rounded up and shot.[/Quote] Remind me not to introduce my son to you when you're out here next month. I thought it was more 49ers, cowboys and Giants fans who were more associated with band wagoners. Shit.....I've seen more broncos car stickers around town recently than i care to remember... Link to comment Share on other sites More sharing options...
david in sweden Posted 16 March, 2014 Share Posted 16 March, 2014 (edited) - I support saints and that's it, but then I don't get the idea of choosing a club either. I guess it's more the corporate sponsorship route that is where we'd make the money - "SwissAir is proud to sponsor the nations second favourite team" that kind of thing.... I agree with your basic comments, I find a lot of Swedish fans (I've been living here 30 years btw)..chose their " favourite team " when watching Saturday televised games on TV - as long ago as the 1970's. I've have (Swedish) colleagues who are avid fans of Chelsea, and Liverpool ...who are equally knowledgeable and fervent as any fan at.. the Bridge or Anfield and even fly over to watch games sometimes. (As for me ..I was born in So'ton and supported them from my junior school days and lived less than a mile from The Dell until my move here, but am no less of a fan than I was then - perhaps more so). As for your example of " Swiss Air " (above)..I note that Arsenal have some pretty big name sponsors (and a stadium to match) - even though they've haven't won a major title in almost 10 years. Overseas sponsorship is more than just selling shirts and it's easy to " drum-up " new fans for a successful club. With a developing market in USA / Canada, we may gain quite a few fans with " Anglo " family backgrounds, too. Edited 16 March, 2014 by david in sweden Link to comment Share on other sites More sharing options...
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