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How You Really Make Decisions


Halo Stickman
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Just watched an interesting Horizon episode called: “How You Really Make Decisions”.

 

http://www.bbc.co.uk/iplayer/episode/b03wyr3c/Horizon_20132014_How_You_Really_Make_Decisions/

 

It starts off by talking about what the expert calls ‘System 1’ and ‘System 2’ of the brain (I think some people refer to these as the ‘Unconscious’ and ‘Conscious’ parts of the mind); and then goes on to talk about ‘Inattention Blindness’ and ‘Decision Priming’, etc.

 

All this is fascinating, but, IMO, the best bit occurs, after about 27 mins, when they start talking about ‘Cognitive Biases’. Apparently, so far, they’ve discovered more than 150 of these brain system malfunctions, including ‘Present Day Focus Bias’, ‘Loss Aversion Bias’, ‘Risk Aversion Bias’, ‘Spotlight Effect Bias’, ‘Ikea Bias’, ‘Confirmation Bias’, ‘Over Confidence Bias’, and my favourite: ‘The Halo Effect Bias’.

 

Has anyone spotted any of these biases on here, over the years? Or any other new biases, so far unknown to Science? :)

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