2014/15 Kit Revealed - #TheStripesAreBack

[Hatch]

Kit will sell well,

 

The first 5 people to buy it will get a 4 year contract .

[S-Clarke]

Wonder who I can get on the back of my shirt?

 

Might just have ''GO SAINTS'' or ''TEAM SAINTS'' or ''TOUCHDOWN'' just to embrace the new set-up.

[Polaroid Saint]

Finally, the kit our players will be wearing next season.

 

Still no stripes of course; it's pretty much the same as last year, only this time manufactured by an odd American brand.

 

 

 

 

 

 

 

 

 

 

[The9]

A week or so ago, one of the staff at the Megastore tweeted Sporting-ID who provide kit numbers for the Prem and for international shirts, suggesting the club would be ordering in a load of Nike letters and numbers for printing on the back of the England kit for Lambert, Lallana and Shaw.

 

There's nothing currently preventing the club from selling non-adidas merchandise, so I wonder if that order went in or if the someone in the office got to them first?

 

I knew of one 7 year old with a LAMBERT 18 England shirt for the World Cup already...

[SaintRobbie]

Well at least we will definitely now have stripes. The Board surely won't **** us off any further than they are trying to at the moment?

[The9]

Well at least we will definitely now have stripes. The Board surely won't **** us off any further than they are trying to at the moment?

 

You'd think. But in amongst all the Cortese fall-out action the only thing I've heard is that it's predominantly red. This would of course make absolutely no sense unless the red wasn't a Cortese move (God forbid it's a Liebherr initiative). To be honest I'm not holding out much hope for the accuracy of rumours at the moment. It would have been very silly of them to lauch the Home and Heart branding with stripes all over it, and distribute a couple of thousand red/white striped scarves at Swansea if we weren't having stripes though.

[krissyboy31]

Peru 2014:

 

 

The Peru shirt they're wearing at Wembley tonight is a strange red sash on red background!

Edited 30 May, 2014 by krissyboy31

[alehouseboys]

Well at least we will definitely now have stripes. The Board surely won't **** us off any further than they are trying to at the moment?

 

You can't hang that one on the current Board, this is all Cortese's doing. Things were too far down the line to go back, it's own brand for a year and then back to adidas as the rift has now been healed.

[Polaroid Saint]

The Peru shirt they're wearing at Wembley tonight is a strange red sash on red background!

 

I really liked it.

 

'Ramirez to Rodriguez" the commentary went; and I imagined a Saints shirt that was indeed all red but also had a stripe. Hurrah.

[Cascadia Saint]

 

 

 

New porto kit. CDAJFU? In red, obviously.

[Wrensup]

 

 

 

New porto kit. CDAJFU? In red, obviously.

 

 

This would look very nice!

[Cascadia Saint]

 

Quick colour swap with a crappy iphone app before I go to sleep...

[ratio_decidendi]

Although I have an affection for the striped kits, I find it unlikely that we'll have it again next year. Southampton need to build a commercially successful Premier League brand, and unfortunately stripes are already 'taken' by Sunderland and Stoke. On top of that, there's not much room for experimentation with stripes - a fan is less likely to buy the new kit if it's identical to the preceding season's.

 

Altogether then, I expect the club to continue with it's funky variations upon a red and white theme. The (dreadful) Hummel kit Badger posted above is far more likely to be used than anything with stripes. It's a shame, but if it's better for the club to avoid stripes then so be it.

[bpsaint]

Any update on when the club are likely to announce the new kit? With tensions running high between the fans and the board the last thing they want to do is unveil an own brand monstrosity! Perhaps best to wait till a new manager and some new signings have been announced!

[alpine_saint]

Any update on when the club are likely to announce the new kit? With tensions running high between the fans and the board the last thing they want to do is unveil an own brand monstrosity! Perhaps best to wait till a new manager and some new signings have been announced!

 

Putting a new signing into the new kit is an obvious and easy PR coup to pull off.

[scdean]

Any update on when the club are likely to announce the new kit? With tensions running high between the fans and the board the last thing they want to do is unveil an own brand monstrosity! Perhaps best to wait till a new manager and some new signings have been announced!

 

very good point. Im sure they would have been keen to get it out asap after al lthe addidas drama. but with MoPo n SRL taking off n many seeming to want to join them, maybe they dont wanna heap more c**p on themselves with the c-grade rubbish they are about to dish up.

 

maybe we go with warrior, and have all red, n jsut tell AL n friends that they are already at liverpool?!

[EBS1980]

No sponsorship doesn't kick in until 1st July, so i would expect the new kit will be launched then to be honest.

[The9]

Although I have an affection for the striped kits, I find it unlikely that we'll have it again next year. Southampton need to build a commercially successful Premier League brand, and unfortunately stripes are already 'taken' by Sunderland and Stoke. On top of that, there's not much room for experimentation with stripes - a fan is less likely to buy the new kit if it's identical to the preceding season's.

 

Altogether then, I expect the club to continue with it's funky variations upon a red and white theme. The (dreadful) Hummel kit Badger posted above is far more likely to be used than anything with stripes. It's a shame, but if it's better for the club to avoid stripes then so be it.

 

I refer you to CB Fry's stock response about preferring to look like Liverpool, Arsenal, Bristol City, Middlesbrough and Swindon instead.

 

Anyone who thinks that wearing all red is somehow building a successful Premier League brand over wearing stripes is mental. Supporters buy into branding of clubs that win football competitions, and that's pretty much it.

 

The "unique branding" solution is the sash kit, permanently. Red is just "trying to be like someone else", stripes are at least Saints' normal colours.

[ratio_decidendi]

I refer you to CB Fry's stock response about preferring to look like Liverpool, Arsenal, Bristol City, Middlesbrough and Swindon instead.

 

Anyone who thinks that wearing all red is somehow building a successful Premier League brand over wearing stripes is mental. Supporters buy into branding of clubs that win football competitions, and that's pretty much it.

 

The "unique branding" solution is the sash kit, permanently. Red is just "trying to be like someone else", stripes are at least Saints' normal colours.

 

I completely agree with you in the sense that wearing all red (a la Cardiff last season) is poor brand engineering, and I'm glad that Saints aren't doing that at all (I wouldn't advocate it one bit). Past that, however I'm not sure you've grasped my point.

 

Variations upon a red and white theme enable the shirt designers to develop lots of differing styles that are more likely to entice the average supporter to buy a new kit which is drastically different to the previous year's. Striped shirts simply don't allow that degree of creativity, and therefore are unable to generate as much profit. So, an intermittently released sash kit is a good idea, but one that's released time after time is not.

 

In my opinion, what Southampton are doing at the moment is reaching the perfect compromise between creativity and brand stagnation. Catering to the fans' nostalgia over stripes will probably happen at some point in the future, but don't expect it to happen every season. Also, do not expect any discussion and change on the kits to improve results on the pitch (unless we were to change to blue, but that's another debate entirely).

[The9]

I completely agree with you in the sense that wearing all red (a la Cardiff last season) is poor brand engineering, and I'm glad that Saints aren't doing that at all (I wouldn't advocate it one bit). Past that, however I'm not sure you've grasped my point.

 

Variations upon a red and white theme enable the shirt designers to develop lots of differing styles that are more likely to entice the average supporter to buy a new kit which is drastically different to the previous year's. Striped shirts simply don't allow that degree of creativity, and therefore are unable to generate as much profit. So, an intermittently released sash kit is a good idea, but one that's released time after time is not.

 

In my opinion, what Southampton are doing at the moment is reaching the perfect compromise between creativity and brand stagnation. Catering to the fans' nostalgia over stripes will probably happen at some point in the future, but don't expect it to happen every season. Also, do not expect any discussion and change on the kits to improve results on the pitch (unless we were to change to blue, but that's another debate entirely).

 

The "perfect compromise" in the sense that they've got shedloads of home shirts they can't shift even at £15. Alright then.

[ratio_decidendi]

The "perfect compromise" in the sense that they've got shedloads of home shirts they can't shift even at £15. Alright then.

 

If Southampton aren't shifting enough shirts then I haven't heard about it. Got any information or proof that can help us out?

 

Edit: Spelling.

[Joneth]

If Southampton aren't shifting enough shirts then I haven't heard about it. Got any information or proof that can help us out?

 

Edit: Spelling.

 

If you go into the Saints store right now there are 'shedloads of home shirts they can't shift even at £15' on the shelves.

[Window Cleaner]

If you go into the Saints store right now there are 'shedloads of home shirts they can't shift even at £15' on the shelves.

 

 

We probably had minimum sales numbers with Adidas, they are not known for their charitable works towards football clubs.

Probably one of the big sticking points in renewing the contract with them for next season. The shirt, being what it is, wasn't all that popular was it ?

[scdean]

I completely agree with you in the sense that wearing all red (a la Cardiff last season) is poor brand engineering, and I'm glad that Saints aren't doing that at all (I wouldn't advocate it one bit). Past that, however I'm not sure you've grasped my point.

 

Variations upon a red and white theme enable the shirt designers to develop lots of differing styles that are more likely to entice the average supporter to buy a new kit which is drastically different to the previous year's. Striped shirts simply don't allow that degree of creativity, and therefore are unable to generate as much profit. So, an intermittently released sash kit is a good idea, but one that's released time after time is not.

 

In my opinion, what Southampton are doing at the moment is reaching the perfect compromise between creativity and brand stagnation. Catering to the fans' nostalgia over stripes will probably happen at some point in the future, but don't expect it to happen every season. Also, do not expect any discussion and change on the kits to improve results on the pitch (unless we were to change to blue, but that's another debate entirely).

 

 

 

An example of this would be Bayern, who use the colour scheme more than the style/design. They regularly wear stripes and have done many times over the years, but not exclusively.

They change it up from red n white stripes, to all red, to the funky red n blue stripes they have for next season (which they have done a couple of times in their history).

 

I grew up with Le Tiss in red n white stripes, so stripes sit well with me, but I dont MIIIND the ocasional change up (trust me i would never had said this when the pinstripe umbro one came out 2years ago!!!). As Ratio D says, as lonog as they go to stripes here n there to keep nostalgia.

 

Im affraid of what we will 'get' next season but hope to return to a sharp kit the following year.

[Cestrian Saint]

We probably had minimum sales numbers with Adidas, they are not known for their charitable works towards football clubs.

Probably one of the big sticking points in renewing the contract with them for next season. The shirt, being what it is, wasn't all that popular was it ?

 

Given that both shirts were stock Adidas kits (Campeon & Tiro) I very much doubt that there was anything in the contract about minimum sales numbers. Besides, we sold more shirt than Swansea so if it was a numbers game surely they'd have fallen out with them before they fell out with us?

[buctootim]

I'd happily take Koeman, Pelle and their strip from Feyenoord.

 

[ratio_decidendi]

An example of this would be Bayern, who use the colour scheme more than the style/design. They regularly wear stripes and have done many times over the years, but not exclusively.

They change it up from red n white stripes, to all red, to the funky red n blue stripes they have for next season (which they have done a couple of times in their history).

 

I grew up with Le Tiss in red n white stripes, so stripes sit well with me, but I dont MIIIND the ocasional change up (trust me i would never had said this when the pinstripe umbro one came out 2years ago!!!). As Ratio D says, as lonog as they go to stripes here n there to keep nostalgia.

 

Im affraid of what we will 'get' next season but hope to return to a sharp kit the following year.

 

Bayern is a fantastic example of what I was trying to get at, so thank you. And I would absolutely love to see something like Feyenoord's kit - extremely snappy indeed.

[Window Cleaner]

I'd happily take Koeman, Pelle and their strip from Feyenoord.

 

 

Not to mention their sponsor, still Opel is still Vauxhall in the Uk isn't it ?

[CB Fry]

I refer you to CB Fry's stock response about preferring to look like Liverpool, Arsenal, Bristol City, Middlesbrough and Swindon instead.

 

Anyone who thinks that wearing all red is somehow building a successful Premier League brand over wearing stripes is mental. Supporters buy into branding of clubs that win football competitions, and that's pretty much it.

 

The "unique branding" solution is the sash kit, permanently. Red is just "trying to be like someone else", stripes are at least Saints' normal colours.

 

Thanks for saving me the trouble of doling out my kit catchphrase.

 

Don't get all this stuff about how plain red allows clubs to be "dramatically different" in a way stripes can't.

 

How have Liverpool, Man United of Arsenal turned out dramatically different kits every season?

[Saint-Armstrong]

Here's what Nike came up with for Charlton, the majority of their fans aren't happy with it...

 

 

[Goatboy]

Here's what Nike came up with for Charlton, the majority of their fans aren't happy with it...

 

 

 

That is hideous.

[aintforever]

I completely agree with you in the sense that wearing all red (a la Cardiff last season) is poor brand engineering, and I'm glad that Saints aren't doing that at all (I wouldn't advocate it one bit). Past that, however I'm not sure you've grasped my point.

 

Variations upon a red and white theme enable the shirt designers to develop lots of differing styles that are more likely to entice the average supporter to buy a new kit which is drastically different to the previous year's. Striped shirts simply don't allow that degree of creativity, and therefore are unable to generate as much profit. So, an intermittently released sash kit is a good idea, but one that's released time after time is not.

 

In my opinion, what Southampton are doing at the moment is reaching the perfect compromise between creativity and brand stagnation. Catering to the fans' nostalgia over stripes will probably happen at some point in the future, but don't expect it to happen every season. Also, do not expect any discussion and change on the kits to improve results on the pitch (unless we were to change to blue, but that's another debate entirely).

 

 

That's nonsense, you would have to be a pretty narrow minded designer to think like that. The Danish pyjamas, the Keegan Rank Xerox and the Pony tick we all variations on red and white stripes. Even the white corners kit from the 80's had the enough red, white and black to look 'Southampton'.

 

If the last two kits had black shorts and white socks they would look OK IMO.

Edited 5 June, 2014 by aintforever

[The9]

My evidence (delayed due to my refusal to pay a fiver any more) is this pic I took on 16th May in the Megastore.

 

 

And why yes, I am a massive loser who stalks the Megastore to see what's in stock when I'm buying a Season Ticket and they're not charging for parking for 15 minutes...

[Polaroid Saint]

My evidence (delayed due to my refusal to pay a fiver any more) is this pic I took on 16th May in the Megastore.

 

 

And why yes, I am a massive loser who stalks the Megastore to see what's in stock when I'm buying a Season Ticket and they're not charging for parking for 15 minutes...

 

Come on The9! That's clearly less than one average sized shed's worth of shirts!

;-)

 

Sent from my Nexus 4 using Tapatalk

[Delboy Dave]

Might be worth getting one for £15, the last shirt that represents "the good times"

[Saint Rees]

It will be interesting to see which players they use to unveil it, would be pretty silly to have the likes of AL and LS modelling it when there's a chance they could be sold a matter of days after the announcement. Having said that, it would also look pretty silly to have someone like Jos Hooiveld to advertise the new kit

[cleaver]

So , no one seen the new Middlesbrough kit? Reverse version of our beloved sash kit. Sorry, don't have a link.

[doubleonothing]

So , no one seen the new Middlesbrough kit? Reverse version of our beloved sash kit. Sorry, don't have a link.

 

http://www.footballshirtculture.com/14/15-Kits/middlesbrough-2014-2015-adidas-home-football-shirt-kit.html

[CB Fry]

So , no one seen the new Middlesbrough kit? Reverse version of our beloved sash kit. Sorry, don't have a link.

 

It's awful, our sash kit was good because it was nicely made without horrible shiny panels etc. Non- football shirt wearers could wear it.

 

That Boro kit is a good reason to not have sash every season.

[The Kraken]

Adidas really are a shower of sh*t. That's the worst sash kit I've ever seen, they normally look classy (as much as a football shirt can). That one is hideous.

Edited 5 June, 2014 by The Kraken

[cleaver]

Ok, sorry, thought it was quite smart in a different kind of way. Not a solid block of red, not got stupid pinstripes, didn't realise people were so anal when it came to kit design. Sorry, that's a lie, I did know that! Lol

[The Kraken]

Ok, sorry, thought it was quite smart in a different kind of way. Not a solid block of red, not got stupid pinstripes, didn't realise people were so anal when it came to kit design. Sorry, that's a lie, I did know that! Lol

Anal? What are you on about son? You either like a kit, or you don't.

 

God forbid a message board should exhibit differing opinions. F*ck me...

[Saint Mark]

If you go into the Saints store right now there are 'shedloads of home shirts they can't shift even at £15' on the shelves.

 

Do you know if they had mens medium size by any chance? When I last tried online and in West Quay they were sold out.

[Baldbarbarian]

Do you know if they had mens medium size by any chance? When I last tried online and in West Quay they were sold out.

 

They did have yesterday when I went in there.

[Ziggy]

Stripes please.

[SaintJackoInHurworth]

 

Quick colour swap with a crappy iphone app before I go to sleep...

 

If we went for something like that I would be very happy - this would be a 'proper' Saints kit. If they go with another all red kit I will save my money for the third season in a row. I suppose in that sense it's win-win for me either way!

[Wurzel]

Is this for real? http://twitter.com/SportHumour/status/474652588164804608/photo/1

[Saint-Armstrong]

Watford away.

 

[ratio_decidendi]

Watford away.

 

 

I like the sentiment towards the British Legion, but that kit is absolutely hideous.

[Brave Sir Robin]

Watford away.

 

Won't it get confusing that they're all no. 11?!

Edited 6 June, 2014 by Brave Sir Robin