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Advice to new CEO


spyinthesky

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Modern football clubs acquire new fans and retain old ones by producing successful teams that play attractive football. Team does well and is fun to watch, more people want tickets; team does poorly and plays hoofball, fewer people want tickets. Loyalty aside (which the CEO can't do much to alter, since loyalty that only exists while the club are pandering isn't really loyalty at all) the contribution of other intangibles such as fan outreach and community spirit to the long-term future of the club is pretty much a rounding error.

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Modern football clubs acquire new fans and retain old ones by producing successful teams that play attractive football. Team does well and is fun to watch, more people want tickets; team does poorly and plays hoofball, fewer people want tickets. Loyalty aside (which the CEO can't do much to alter, since loyalty that only exists while the club are pandering isn't really loyalty at all) the contribution of other intangibles such as fan outreach and community spirit to the long-term future of the club is pretty much a rounding error.
So you don't think we should have things like a Family Centre or The Saints Foundation.
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