St marys expansion

[Frank's cousin]

Very true but we have a special technique to negate the cost of building work. What we do is when they are half way through building something we have an argument with them, make their job impossible and get them to walk of site. Cause they walked off site, we then refuse to pay them, leave it a bit and then sell the rest of the contract to another firm. This means we only have to pay half of what it looked like we would have to pay.

 

Sour mash and Turkish didn't take that into consideration did they?

 

 

Serously though of course the development costs, extra policing, extra stewards, and other cost of sales have t be factored in and the economics of it are not straight forward - BUT ido believe that you COULD have a model that would account for these factors AND still result in a more acceptable price point for tickets in certain sections of the ground - if the club chose to... As repeated countless times, I would like to know kind of strategy NC has in mind when considering filling an expanded stadium that is all.

 

Why? Because I would love to see us sell out 40k a fortnight based on a fair and structured pricing policy that does not disenfranchise a whole group of supporters.

[Tokyo-Saint]

Don't worry Franko, I see what you are saying. It is not what is likely to happen that we are discussing or even what has happened before, we are discussing what could possibly happen and a possible new business model.

 

I think this argument gets confused as people like MLG start producing figures from 1987 and saying stupid things like we are bigger than Chelsea. This causes people like Turks to argue with him and of course it is a stupid thing to say. Therefore when other people (like us) discuss the possibility of expansion or hypothetical new business models (based around us getting in for a tenner and others paying for it by buying scarfs and hot dogs), their default position is to argue against it. They are just waiting on some dullard to mention all the people that went to Wembley for the JPT or some cup replay where Chelsea got 10k people or something.

[Frank's cousin]

Don't worry Franko, I see what you are saying. It is not what is likely to happen that we are discussing or even what has happened before, we are discussing what could possibly happen and a possible new business model.

 

I think this argument gets confused as people like MLG start producing figures from 1987 and saying stupid things like we are bigger than Chelsea. This causes people like Turks to argue with him and of course it is a stupid thing to say. Therefore when other people (like us) discuss the possibility of expansion or hypothetical new business models (based around us getting in for a tenner and others paying for it by buying scarfs and hot dogs), their default position is to argue against it. They are just waiting on some dullard to mention all the people that went to Wembley for the JPT or some cup replay where Chelsea got 10k people or something.

 

What we cant assume we would get 50K a week!! FFS why not?

 

Interest is always linked to success - people want be associated with it - yes there are always more folk willing to part with cash when there is a trophy at stake... or a trip to a final.

 

But if we have footballing success, and want a higher regular attendance, IMHO it can only happen if the price is more accessable - I am just intrigued as to how we can do that - whichI think is a fair question. I believe that we will have greater demand if prices are lower in certain sections, with success driving demand in higher priced in posh seats and corporates.... the model they use in Germany.

Edited 5 February, 2013 by Frank's cousin

[krissyboy31]

Off subject but I see our JPT attendance record is about to go to Coventry tonight (expecting over 30,000). Maybe they need a bigger stadium too.

[Saint86]

As a business case it makes absolutely perfect sense to spend c£50m to expand St Marys and then reduces prices to £10.

 

Well, it would mean we really do have money to burn, we'd increase the fanbase thats for sure, and we'd sell alot more merchandising. Also, imagine the position it would put us in for attracting other fans in the uk vs the other "expensive clubs" - we can dream

 

On a serious note, I've been loving how NC has allready reduced ticket prices so far despite spending record somes of money on new players!!!

 

On a dreaming note. It is possible, that say - double the size of the ground, knock tickets down to £20 quid, and season tickets down to £350 that you'd fill that beast given time and good football. (Relies on us actually having the capital to fund it.) Would certainly increase the fanbase over the years, and increased merchandising sales and stature would pay for the beast over time. If we have the money, (considering investment in facilites doesn't count against ffp) then, well, stranger things have happened - I.e. Man city being the worlds richest club, spending 1 billion in 4 years, and still can't get through the group stage of champions league

 

In comparison to that, I'll have a 59k stadium for 50million thank you very much!

[Saint86]

Another point, NC said recently that he is looking to take ideas from successful european systems on an ongoing basis. And looking at what doesnt work. Well.. These cheap ass tickets work in Germany, and if we built and could fill this beast. Wow, my mouth is watering now. Time to come back to the cold ruthless business NC that I have in my mind

[Tokyo-Saint]

I am worried about the beast, I'll level with you.

[Andre]

Off subject but I see our JPT attendance record is about to go to Coventry tonight (expecting over 30,000). Maybe they need a bigger stadium too.

 

And funnily enough our record attendance is against them. Until Saturday/last day of the season, I reckon.

[Summers]

You may well be totally 100% right.... but question for you. Do you think that IF NC is SERIOUS about expansion' date=' he would or would not have looked at other financial models such as those in Germany (where they are sold out each eek and doing pretty well) in order to understand how they fill it each week...[b'] given that he knows we CURRENTLY do not sell out every week at the current prices...?[/[/b]QUOTE]

 

 

Just a thought ... we currently hold circa 32000, so, for the sake of Maths

32000 X £20 (admission) = £640,000 (per Match)

 

IF we were to expand to (say) 40000 ........ to simply get the SAME Revenue per Match

 

£640,000 Divided by 40000 = £14.22 ..... far more attractive to Supporters

 

NOW, I'm not for one minute saying that Cortese would actually charge just £14.22 .... I am just trying to illustrate that having a bigger Stadium COULD result in cheaper Admission prices than they are at present

 

Having a 32000 Stadium dictates what has to be charged to obtain a "solvent" Business

 

Having a 45000 Stadium "eases" the pressure on how much has to be charged tostill realise that solvency

 

Just a thought ....... kindly wait until I don my crash helmet

 

Great well thought out and constructed post, £25 a ticket in a 40,000 Stadium equates to £1m in revenue per match. Add in increases in food/drink/merchandise/programmes and you're looking to probably (and argubly) bring in close to double the original £640k per match, albeit that was only on tickets. A bigger capacity, gives you the chance to sell more into the masses that CAN'T buy it anywhere else.

 

If I'm being completely honest, over the length of a season this would allow SFC to effectively buy a £6m player (based on £310k per match x 19)

 

Swings and roundabouts, but FYI, I'd expect the prices to stay at around £30 a ticket therefore going to circa £1.2m in gate receipts per game.

 

FWIW, When they had the visitor centre at the SMS site, they mentioned was that a 48,000 capacity could be done quite easily, but the foundations would hold 51,000, if required

[Chez]

if extending the stadium means I'm paying for it with substantial price rises to my season ticket, which is exactly what will happen, then I'm not looking forward to it. Not a chance of a stadium extension followed by cheaper ticket prices. Not a chance.

[Turkish]

You spend £30 on food at every home game? Of course you do.

 

I'm not sure whats so funny about that. It's only 10 Hot dogs between him and his boy all eaten within the space of two hours. It's perfectly normal to stuff your face with that much food in that much time!

[Turkish]

FFS Turks' date=' no I have not done a detailed financial model, not sure that is required, but simple maths on adding 10000 at £15 + adding £5 to the cost of another 10000 + a £10-£15 beer and food spend would see a revenue of increase of around £400-£500k a match - £9 mill a season. Factor in additional cost of sales and paying an element to cover the investment cost (say 2mil a season), and we would still see a net Postive contribution to the bottom line each season... its not that difficult. Whether there would ever be teh WILL at the club to invest 30mil or so for an extra 4-5 mil a sesason IS another matter, but I dont know of another way we would get 42K let alone 48K a week without a substantial revamp of the pricing structure... you tell me how if NC is serious on this?[/quote']

 

and the problem with your plan is that it seems to hinge on selling out everygame, or at the very least selling considerably more tickets for every game than we do now. We can all speculate on how many people we can turn away and do MLG nutjob type assumptions that despite never having had a bigger average crowd than Everton we have more fans than them. Or we can guess how many sad faced families are trapsing round West quay shopping centre on saturday afternoons, disapointed they couldn't get a ticket and so frustrated that they cant get one they've given up even trying. or how many bus loads of fans would coming from Cornwall if only we could fit them all in. The FACT is we cant even fill the stadium we've got every week and so there is zero evidence to suggest we can fill your 50,000 stadium regularly even at £15 a ticket. There aren't many people like trousers and his boy who can munch their way through 10 hot dogs in two hours, or fans that are going to spend £40 every time they visit in the club shop. Your plan is nuts Frank, it's nuts. Why not stop speculating about how the whole business side of football is going to change so Southampton can fill your stadium, how many people might come along in your imaginary world where chairmen spends £10's of millions because they are great guys, love the fans and want them all to be able to get in as cheap as possible. How about you forget all that and live in the real world where when we can fill the stadium we have and where there is a need to expand the one we have we do that. Like Arsenal did. Like Spurs are planning to do. Like Man United did.

Edited 5 February, 2013 by Turkish

[Thedelldays]

Tell you what, just bought QPR tickets

 

With booking fee in block 33

 

£40.50 a pop

 

Can't see 50k fans paying that

[Saint Garrett]

We wouldn't get near selling out a 48k stadium. Maybe once or twice a season we might get 45k but not to make it worthwhile expanding. We can't sell out at the moment which is bad enough, let alone in a bigger stadium.

[Saint Garrett]

Tell you what, just bought QPR tickets

 

With booking fee in block 33

 

£40.50 a pop

 

Can't see 50k fans paying that

 

Don't sit in 33 then. Don't understand why anyone would want to tbh. No atmosphere and not that great seats, and cost more. mental.

[John B]

Dont forget most of the Sales tickets included are subject to £20 VAT

[Thedelldays]

Don't sit in 33 then. Don't understand why anyone would want to tbh. No atmosphere and not that great seats, and cost more. mental.

 

I don't mind really. Just in reality. It's very very expensive...

 

Unless the 25k new fans come from southampton. Can't see many, if any paying the current prices with fuel and travel costs....

[Greenridge]

Dont forget most of the Sales tickets included are subject to £20 VAT

 

Now that is extortionate!

[Frank's cousin]

Tell you what, just bought QPR tickets

 

With booking fee in block 33

 

£40.50 a pop

 

Can't see 50k fans paying that

 

Think you'll find that is the point I am making

[Thedelldays]

Think you'll find that is the point I am making

 

I know. Your point will never happen IMO

 

Otherwise it would now

[capitalsaint]

I am worried about the beast, I'll level with you.

 

Then tame it.

[Frank's cousin]

and the problem with your plan is that it seems to hinge on selling out everygame, or at the very least selling considerably more tickets for every game than we do now. We can all speculate on how many people we can turn away and do MLG nutjob type assumptions that despite never having had a bigger average crowd than Everton we have more fans than them. Or we can guess how many sad faced families are trapsing round West quay shopping centre on saturday afternoons, disapointed they couldn't get a ticket and so frustrated that they cant get one they've given up even trying. or how many bus loads of fans would coming from Cornwall if only we could fit them all in. The FACT is we cant even fill the stadium we've got every week and so there is zero evidence to suggest we can fill your 50,000 stadium regularly even at £15 a ticket. There aren't many people like trousers and his boy who can munch their way through 10 hot dogs in two hours, or fans that are going to spend £40 every time they visit in the club shop. Your plan is nuts Frank, it's nuts. Why not stop speculating about how the whole business side of football is going to change so Southampton can fill your stadium, how many people might come along in your imaginary world where chairmen spends £10's of millions because they are great guys, love the fans and want them all to be able to get in as cheap as possible. How about you forget all that and live in the real world where when we can fill the stadium we have and where there is a need to expand the one we have we do that. Like Arsenal did. Like Spurs are planning to do. Like Man United did.

 

I'll indulge you for a moment although should be working... First up We can ONLY talk hyperthetically because no off us know what NC is planning and guestimates seem to be ranging from 40-58k and in realism land that probably means and increase to 42k or so. Quite rightly there is no point talking about catchmenta reas or highest attendance or size of the club blah blah because all that tells us is that for some prem games we can sell out 32k, nothing more, nothing less.

 

What NC appears to be talkng about is all about BUILDING the club to something bigger than it has been. Now quite rightly you are questioning whether this is even possible and the natural cautious approach would suggest waiting until we know for certain that there is is sufficient demand. Now I would agree this seems sensible, but with a large BUT. If NC is thinking about growing the club, this means driving that growth through a number of avenues - one is obviously have a product that is appealing to more people, that generates more interest amongst kids especially, and also makes those occasionals want to go more... now you can do that through on the field success and I am sure as we see when we are in the prem, we have greater attendances than in the NPC..all logical.

 

But unlike Arsenal and Spurs, the current figures show we do not have any more fans that are prepared to attend more often at the current price point - Those clubs do - nowt we can do about that. IF NC believes that we would have plenty more attending regularly at current or higher prices and this in itself is enough to justify an expansion, I believe he is misguided.

 

If on the otherhand he has looked at other models in Europe, tried to learn how they have driven growth in fan numbers, etc, then IT MAY have crossed his mind that we could attrcat a higher regular attendance if we had SOME, not all more affordable tickets for a section of the ground and other concession categories. If that were the case, then I am sure there would be plenty of scenario analysis and costing/revenue forecasts done to see what would be workable... I have no clue if he has looked at this or not, but to dimiss it out of hand when its clear as fricken day that you probaly could make it work financially seems churlish.

 

You go on and on about realism - well the only thing we know right now is that this expansion idea does apear to a be realistic aim of NC - I am merely trying to understand and formulate an idea of how he would make it workable, given that at the curent price point there is insufficient demand and that in my opinion even Top 6 success is unlikely to chnage that week in week out at these prices or higher. I dont see what is so unrealistic about that and if you feel its a waste of time, fair enough, dont join in, but you seem strangely drawn to thos subjects that you feel are a waste of time.... Think that says a fair bit more about you than me.

[Turkish]

I'll indulge you for a moment although should be working... First up We can ONLY talk hyperthetically because no off us know what NC is planning and guestimates seem to be ranging from 40-58k and in realism land that probably means and increase to 42k or so. Quite rightly there is no point talking about catchmenta reas or highest attendance or size of the club blah blah because all that tells us is that for some prem games we can sell out 32k, nothing more, nothing less.

 

What NC appears to be talkng about is all about BUILDING the club to something bigger than it has been. Now quite rightly you are questioning whether this is even possible and the natural cautious approach would suggest waiting until we know for certain that there is is sufficient demand. Now I would agree this seems sensible, but with a large BUT. If NC is thinking about growing the club, this means driving that growth through a number of avenues - one is obviously have a product that is appealing to more people, that generates more interest amongst kids especially, and also makes those occasionals want to go more... now you can do that through on the field success and I am sure as we see when we are in the prem, we have greater attendances than in the NPC..all logical.

 

But unlike Arsenal and Spurs, the current figures show we do not have any more fans that are prepared to attend more often at the current price point - Those clubs do - nowt we can do about that. IF NC believes that we would have plenty more attending regularly at current or higher prices and this in itself is enough to justify an expansion, I believe he is misguided.

 

If on the otherhand he has looked at other models in Europe, tried to learn how they have driven growth in fan numbers, etc, then IT MAY have crossed his mind that we could attrcat a higher regular attendance if we had SOME, not all more affordable tickets for a section of the ground and other concession categories. If that were the case, then I am sure there would be plenty of scenario analysis and costing/revenue forecasts done to see what would be workable... I have no clue if he has looked at this or not, but to dimiss it out of hand when its clear as fricken day that you probaly could make it work financially seems churlish.

 

You go on and on about realism - well the only thing we know right now is that this expansion idea does apear to a be realistic aim of NC - I am merely trying to understand and formulate an idea of how he would make it workable, given that at the curent price point there is insufficient demand and that in my opinion even Top 6 success is unlikely to chnage that week in week out at these prices or higher. I dont see what is so unrealistic about that and if you feel its a waste of time, fair enough, dont join in, but you seem strangely drawn to thos subjects that you feel are a waste of time.... Think that says a fair bit more about you than me.

 

and the reason existing fans aleady going wont snap these tickets up thus leaving their, more expensive, seats empty is?.........

[Tomobz]

Tell you what, just bought QPR tickets

 

With booking fee in block 33

 

£40.50 a pop

 

Can't see 50k fans paying that

 

Is that for real? Isn't 33 basically a corner as well?

[Saint Garrett]

Halfway line I think isn't it ? I sit in the corner block 37.

[Tomobz]

Halfway line I think isn't it ? I sit in the corner block 37.

 

That's where my lot were for the last few years but not many renewed this year. So 33 must be facing directly down the goal line? 40 quid sounds steep

[darren]

Latest from the Chris Huhne case. Pompey claimed they were driving and have asked for the 3 points.

[capitalsaint]

I'm not so sure about the FC United stuff really. Saints will always be my team.

[Frank's cousin]

and the reason existing fans aleady going wont snap these tickets up thus leaving their, more expensive, seats empty is?.........

 

...you tell me... it works in Germany and I am not sure how or if they restrict any access to the cheaper seats/stands... the point being they are abkle to work with such a model and make it pay - Why in this country do we have an unwillingness to explore other possibilties, especially if those options have demonstrated and workable solution that a) sees gates go up in numbers and revenue, b) deals with teh issue of pricing younger/traditional fans out of the game?.... Seriously its a total

[Turkish]

...you tell me... it works in Germany and I am not sure how or if they restrict any access to the cheaper seats/stands... the point being they are abkle to work with such a model and make it pay - Why in this country do we have an unwillingness to explore other possibilties' date=' especially if those options have demonstrated and workable solution that a) sees gates go up in numbers and revenue, b) deals with teh issue of pricing younger/traditional fans out of the game?.... Seriously its a total [/quote']

 

No, No Frank. You tell me. You're the one with all the ideas. We set aside lets say 10,000 tickets for £15. How do we ensure people like me, Sour Mash and 9,998 others dont buy those tickets instead, leaving our c£30 seat empty for these fans who are going to buy new shirts, eat 10 hot dogs and guzzle 6 pints of beer each to make up the revenue we are going to be losing.

[Thedelldays]

if tickets are £15 per game

 

what will season tickets have to be to make them worth while...?

£180..?

 

again, costs more to go to bottom of league 2

[Tokyo-Saint]

I am guessing people with a bit of money will pay a bit extra to have a better view and not be near you with your flares (not trousers), your keep moving keep fighting tactics and songs about the chairman hating pompey. Not me, I love it but others might.

[Tokyo-Saint]

if tickets are £15 per game

 

what will season tickets have to be to make them worth while...?

£180..?

 

again, costs more to go to bottom of league 2

 

Local competition blown out of the market then!

 

The cheaper tickets will be available in certain areas of the ground. For example, the family centre might do a family season ticket at a massively discounted rate.

[Thedelldays]

Local competition blown out of the market then!

 

The cheaper tickets will be available in certain areas of the ground. For example, the family centre might do a family season ticket at a massively discounted rate.

yeah..football fans work like that

[Saint 76er]

If the stadium expansion does ever go ahead, then NC must have money in trust from Markus for the purpose as it would be lunacy, if not impossible, to borrow that sort of money as a commercial loan facility.

 

Should such funds be available and NC wants to expand (the stadium not his waistline) then it makes sense to go to the maximum possible while the going is good. Sure we won't fill it just yet (but wait for all those CL games!) but this would be pretty much a one off at expansion as it's unlikely to happen again to add another 5000 or whatever, so go maximum now and it's future proofed and no need to spend another 50-100 million at some later date.

 

Pretty sure the original plans allowed for expansion to 48000, which is a lot for now but would give the club considerable gravitas, not to say wow factor. Apart from attracting better players it would give the club the opportunity to expand the supporter base over time, with fans knowing that tix would almost always be available and maybe special pricing deals could be factored in.

[Tokyo-Saint]

Plastics do. Look at Fulham (sorry to do a MLG), they don't really have much of a fan base at all but they advertise heavily in the local area and loads of fans of other teams regularly go to their games as they are local. This is mainly plastic Man Utd fans etc but I know some saints fans that have gone cause it is on, something to do and not too expensive.

[Saint Garrett]

We'd have the potential to be like Coventry. It annoys me when you see such a nice stadium and theres barely anyone in it. Embarrassing.

[Thedelldays]

Plastics do. Look at Fulham (sorry to do a MLG), they don't really have much of a fan base at all but they advertise heavily in the local area and loads of fans of other teams regularly go to their games as they are local. This is mainly plastic Man Utd fans etc but I know some saints fans that have gone cause it is on, something to do and not too expensive.

what we can do..is have a 10k neutral area...

 

 

sounds good

[Frank's cousin]

No, No Frank. You tell me. You're the one with all the ideas. We set aside lets say 10,000 tickets for £15. How do we ensure people like me, Sour Mash and 9,998 others dont buy those tickets instead, leaving our c£30 seat empty for these fans who are going to buy new shirts, eat 10 hot dogs and guzzle 6 pints of beer each to make up the revenue we are going to be losing.

 

Well, your'll just have to keep asking the Germans. The point being that there is a revenue increase overall due to additional numbers, even if the revenue genearted per head falls - logic should dictate that the Germand would not have adopted such a system oif it meant FALLING revenues.

 

But again to endulge you, hyperthetically the 'cheap noisy stand' tickets are first sold to U25s etc the idea is to encourage youth and younger fans who may not be as well heeled. The increase in total revenues alos allows better concession deals for OAPs and kids in other areas of the ground... Jeez turks, this is a fricken web forum dicussing he principles of ONE possible option for increasing demand that may drive increased numbers, that COULD be a consideration if THINKING about expansion, was not expecting to have to provide a thorough business plan complete with due diligence....

[Tokyo-Saint]

what we can do..is have a 10k neutral area...

 

 

sounds good

 

No one said it sounds good but it is the way football is going. Old football is dying. You can't even hit a woman holding a kid any more without pictures being all over twitter. In the future, it will mainly be entertainment with a few hardcore fans mixed in. It will be all day trippers, coming to see the celebs perform, listen to the noise of the crowd, buy a scarf with both teams names on and eat a foot-long hot dog. I didn't say I liked it, just the way things are heading.

[Thedelldays]

No one said it sounds good but it is the way football is going. Old football is dying. You can't even hit a woman holding a kid any more without pictures being all over twitter. In the future, it will mainly be entertainment with a few hardcore fans mixed in. It will be all day trippers, coming to see the celebs perform, listen to the noise of the crowd, buy a scarf with both teams names on and eat a foot-long hot dog. I didn't say I liked it, just the way things are heading.

valid points..

[OldNick]

if NC really believes that we can be top 4 , then he is bound to plan for a 45k stadium. In time there will be a lot of floating fans from Fareham etc to boost the gates, not everyone has a rabid hatred,especially if their local club is in the conference or L2. It all depends on success and then the fans will come, how many tickets could we have sold for Wembley JPT? get the pricing right and be successful and 40k min is possible.

This season is not the one to really guage our potential.

[Saint-Fred]

Because demands outstripped supply at Highbury. You know, putting it simply they filled their ground week in week out for years and they had compelling evidence they could fill a bigger stadium without spending millions and millions and millions and then reducing prices to a third of what they are now to sell them. Not difficult is it.

 

Good point, At Highbury they had 20k season tickets and a 20k waiting list.

However that, in my mind, still makes a £400m stadium a very long term pay back?

 

Now by the way they have 40k season ticket holders plus a waiting list of another 40k. Where have they all come from?

Perhaps sometimes you need the investment to drive the demand?

[Turkish]

Good point, At Highbury they had 20k season tickets and a 20k waiting list.

However that, in my mind, still makes a £400m stadium a very long term pay back?

 

Now by the way they have 40k season ticket holders plus a waiting list of another 40k. Where have they all come from?

Perhaps sometimes you need the investment to drive the demand?

 

and we have no demand at the moment. we dont have a waiting list. We dont even filll the stadium we have for a lot of games. When we do then we can expand otherwise talk about building 25,000 more seats and then slashing prices to sell them by hoping to attract new fans is utterly ridiculous.

[Frank's cousin]

and we have no demand at the moment. we dont have a waiting list. We dont even filll the stadium we have for a lot of games. When we do then we can expand otherwise talk about building 25,000 more seats and then slashing prices to sell them by hoping to attract new fans is utterly ridiculous.

 

You dont get it... fair enough, but when you have to respond with sweeping generalizations that no one has actually suggested, it suggests you are running short on argument. You are like a fricken tabloid newspaper with big headlines '25000 extra seats' - SLASHING prices! - yet when you actially take time to read what most on this thread are talking about its nothing of the sort... if you dont believe its possible fair enough, but then you aint in charge of SFC -so counts for nowt - what I ad others are interested in is what the man who IS in charge is thinking and whether that includes and awareness of the way current pricing has disenfranchised many, and whether addressing that through EU models would be considered in future a spart of a growth strategy.... your WUM approach fools no one mate, but at leat stop the theatrical 'sun/mirror/star type 'BS headlines'

[Turkish]

You dont get it... fair enough' date=' but when you have to respond with sweeping generalizations that no one has actually suggested, it suggests you are running short on argument. You are like a fricken tabloid newspaper with big headlines '25000 extra seats' - SLASHING prices! - yet when you actially take time to read what most on this thread are talking about its nothing of the sort... if you dont believe its possible fair enough, but then you aint in charge of SFC -so counts for nowt - what I ad others are interested in is what the man who IS in charge is thinking and whether that includes and awareness of the way current pricing has disenfranchised many, and whether addressing that through EU models would be considered in future a spart of a growth strategy.... your WUM approach fools no one mate, but at leat stop the theatrical 'sun/mirror/star type 'BS headlines'[/quote']

 

so if buidling 25,000 seats then cutting prices from £30 to £12 isn't slashing prices what exactly is it?

 

You're going to need a lot of Trousers and his son and their eat as many hot dogs as you can whilst inside the stadium philospophy to make up the shortfall and cover the costs.

[Thedelldays]

how can you sell 30k ST at around £750 a pop

when you have match tickets for £12?

[Tokyo-Saint]

You would have different areas costing different amounts. Didn't you just buy a ticket for £40 today?

[Turkish]

how can you sell 30k ST at around £750 a pop

when you have match tickets for £12?

 

f*ck knows mate. Frank seems to think if he mentions Germany enough times on ones thread it'll change everyones mind. Then he claims that reducing ticket prices to a 1/3 of the current price isn't slashing prices and he's come up with no way of stopping existing match going fans hoovering up all the cheap ones. I'm just surprised no one has mentioned the easyjet pricing model that was so popular a few months back, you knwo the one. It costs you £10 to get into the ground, but another £15 if you want to have a seat where you can see the pitch, £8 for a p*ss and £7.24 for the premium half time refreshment queues. and dont even get me started on dynamic pricing. F*ck it, lets just build it and see what happens, we all know we need it, we've got more fans than Everton.

[Frank's cousin]

Turkish - fair play to you, you aint interested in any sensible discussion on how it works anyway. You also lack complete self awareness which is actually quite funny - you have a pop at me for 'mentioning Germany enough times', yet you attempt to convince others...constantly with your persistant negative sensationalist 'headlines'.

 

You may or may not have noticed that this model is actually already in place - we have different concessions and different areas of the ground have varying price points - the German model is an extension of this with a BROADER range - I am sure someone of your astute business accumen will have noticed this already, and what's more appreciate that the pricing scenario modelling that allows this broader range yet does not simply maintain, but increases revenues based in increased numbers is fairly complex - but works. Failure to acknowledge this suggests at best a somewhat narrow mind WUM mentality at worst a complete inabilty to grasp what is a simple business concept.