How to handle the press...

[Saint-Armstrong]

...a lesson from Balotelli.

 

 

 

 

That's kind of the intro, but how do you feel about Saints' interactions with the press on all levels? (player-managers etc)

[Deano6]

A completely unrelated topic, crowbarring a Saints connection in at the very end?

 

You could write for Dubia Phil!

 

 

[nice vid tho!]

[SaintBobby]

Cortese doesn't really care about the press.

 

I think this is unwise, all in all, but that seems to be the position.

[melmacian_saint]

I think our approach is correct.

 

We all get annoyed when we don't know about players injuries and stuff like that, but the press nowadays is less about plain information and more about selling ideas and more often than not this causes trouble especially in football.

 

That journo at the Balotelli conference is just one of many in England and around the world. They're a bit like prostitutes, just they sell their brain rather than their lower parts.

[Maggie May]

I think our approach is correct.

 

We all get annoyed when we don't know about players injuries and stuff like that, but the press nowadays is less about plain information and more about selling ideas and more often than not this causes trouble especially in football.

 

That journo at the Balotelli conference is just one of many in England and around the world. They're a bit like prostitutes, just they sell their brain rather than their lower parts.

 

A bizarre and clueless response.

[Turkish]

Well done Mario, great repsonse. I for one will miss him.

[Foxy]

A completely unrelated topic, crowbarring a Saints connection in at the very end?

 

You could write for Dubia Phil!

 

 

[nice vid tho!]

 

Do you mean Dubai Phil, or Dubious Phil? I leave it to other posters to comment on the difference.

[JackanorySFC]

Cortese doesn't really care about the press.

 

I think this is unwise, all in all, but that seems to be the position.

 

Cortese definitely does care about the press, well he cared enough to be driven to the NI offices in Wapping to have a 1-2-1 meeting with Mike Dunn (Sun sports editor) to convince him to stop calling us South Coast Club etc.

 

Source? Me, I was in the newsroom when he was given a tour after leaving Mike's office on amicable terms.

 

Ever since that meeting every official club exclusive press interview has gone through the Sun. Why? Because its by a mile the most read and most influencial (sorry newspaper snobs but that's a fact). An intelligent bloke like Cortese recognises that.

[Andre]

I got a bit sick of Mario towards the end, but top marks for doing this, not feeling like you have to talk to a paper that's been ****ting on your parade forever... also a paper that's pure tosh front to back.

[Wes Tender]

Ever since that meeting every official club exclusive press interview has gone through the Sun. Why? Because its by a mile the most read and most influencial (sorry newspaper snobs but that's a fact). An intelligent bloke like Cortese recognises that.

 

How can the Sun be considered an influential newspaper if people on their office staff can't even spell it?

 

It might have influence purely on the basis that a significant percentage of readers have a vote that can be influenced, but most of the ABC1 demographic movers and shakers in the Country look on it as a comic. I doubt that an intelligent bloke like Cortese reads it, other than for pieces about the Club.

[JackanorySFC]

How can the Sun be considered an influential newspaper if people on their office staff can't even spell it?

 

It might have influence purely on the basis that a significant percentage of readers have a vote that can be influenced, but most of the ABC1 demographic movers and shakers in the Country look on it as a comic. I doubt that an intelligent bloke like Cortese reads it, other than for pieces about the Club.

 

Because more ABC1's read it than the DT, TMS, GDN, & INDY combined according to both the audit bureau of circulation and national readership survey.

 

Newspaper snobs crack me up, absolutely hate that a paper they happen to avoid is read by 7m every day, a far bigger chunk of that ABC1's than these snobs assume anyway. On that note, even if you were not completely wrong with your snobbish assumpions of Sun readers socio demographic status, football is a working class sport surely our chairman grovelling to mike (and even as a massive NC fan I know he eat big humble pie that day) was a good thing as clearly the working classes that visit St Mary's or can't afford to do so as money is tight in a labour voting working class port city like Southampton (which has more Sun readers than Echo readers) all read the rag that's the Sun so what a great way to get our comms out to the great unwashed

 

Spellins for subs btw...

[Wes Tender]

Because more ABC1's read it than the DT, TMS, GDN, & INDY combined according to both the audit bureau of circulation and national readership survey.

 

Newspaper snobs crack me up, absolutely hate that a paper they happen to avoid is read by 7m every day, a far bigger chunk of that ABC1's than these snobs assume anyway. On that note, even if you were not completely wrong with your snobbish assumpions of Sun readers socio demographic status, football is a working class sport surely our chairman grovelling to mike (and even as a massive NC fan I know he eat big humble pie that day) was a good thing as clearly the working classes that visit St Mary's or can't afford to do so as money is tight in a labour voting working class port city like Southampton (which has more Sun readers than Echo readers) all read the rag that's the Sun so what a great way to get our comms out to the great unwashed

 

Spellins for subs btw...

 

Football WAS a working class game originally, but it is changing exactly for the reason you stated, that many working class fans can't afford to go. Also the insinuation that the vast majority of fans attending the home matches are blue collar workers who come from within the City is also laughable. A significant proportion of them now drive in from the leafy suburbs and from high property value areas like Bassett, Chandlers Ford, Winchester, Romsey, etc. I suspect that only about half come from within the city boundaries and that the middle classes now constitute a very significant proportion of attendees.

 

Call me a newspaper snob by all means, even though I have stopped reading newspapers because there are more readily available and more reliable alternative sources of news now, but it is very telling that you call your readership the "great unwashed".

[CB Fry]

Because more ABC1's read it than the DT, TMS, GDN, & INDY combined according to both the audit bureau of circulation and national readership survey.

 

Newspaper snobs crack me up, absolutely hate that a paper they happen to avoid is read by 7m every day, a far bigger chunk of that ABC1's than these snobs assume anyway. On that note, even if you were not completely wrong with your snobbish assumpions of Sun readers socio demographic status, football is a working class sport surely our chairman grovelling to mike (and even as a massive NC fan I know he eat big humble pie that day) was a good thing as clearly the working classes that visit St Mary's or can't afford to do so as money is tight in a labour voting working class port city like Southampton (which has more Sun readers than Echo readers) all read the rag that's the Sun so what a great way to get our comms out to the great unwashed

 

Spellins for subs btw...

 

Don't bother.

 

The divs on this forum think the audited ABC circulation figures are just made up numbers from the evil press propaganda machine. Effing clueless.

[Barry Sanchez]

Cortese definitely does care about the press, well he cared enough to be driven to the NI offices in Wapping to have a 1-2-1 meeting with Mike Dunn (Sun sports editor) to convince him to stop calling us South Coast Club etc.

 

Source? Me, I was in the newsroom when he was given a tour after leaving Mike's office on amicable terms.

 

Ever since that meeting every official club exclusive press interview has gone through the Sun. Why? Because its by a mile the most read and most influencial (sorry newspaper snobs but that's a fact). An intelligent bloke like Cortese recognises that.

The sun only influences the weak and stupid, a rag not fit to grace a toilet roll, the death of this paper will have me dancing in the street.

[Barry Sanchez]

Football WAS a working class game originally, but it is changing exactly for the reason you stated, that many working class fans can't afford to go. Also the insinuation that the vast majority of fans attending the home matches are blue collar workers who come from within the City is also laughable. A significant proportion of them now drive in from the leafy suburbs and from high property value areas like Bassett, Chandlers Ford, Winchester, Romsey, etc. I suspect that only about half come from within the city boundaries and that the middle classes now constitute a very significant proportion of attendees.

 

Call me a newspaper snob by all means, even though I have stopped reading newspapers because there are more readily available and more reliable alternative sources of news now, but it is very telling that you call your readership the "great unwashed".

 

Southampton fans have to be some of the most middle class going, we laugh at Chelsea and Fulham but we are not far behind, away games are better for a blue collar support and an overall better "football" atmosphere.

[Wes Tender]

Don't bother.

 

The divs on this forum think the audited ABC circulation figures are just made up numbers from the evil press propaganda machine. Effing clueless.

 

The forum's towering intellect has expounded his opinion that all debate is futile against those deemed by him to be clueless. He whose definitive position on West Ham's survival prospects was that they were "currently as likely as to go down as Manchester United are".

[CB Fry]

The forum's towering intellect has expounded his opinion that all debate is futile against those deemed by him to be clueless. He whose definitive position on West Ham's survival prospects was that they were "currently as likely as to go down as Manchester United are".

 

 

 

If West Ham go down you have full right to crow.

 

Until then you just look like a spanner. I think WHU won't go down. Gosh, how controversial.

[KelvinsRightGlove]

Southampton fans have to be some of the most middle class going, we laugh at Chelsea and Fulham but we are not far behind, away games are better for a blue collar support and an overall better "football" atmosphere.

 

I'm not having a go at you.

 

It's just something I don't get on here.

 

Why must fans be so exclusive about the club? I hear so often that a football club is meant to be a cornerstone in the community, yet all fans want to do is take pops at each other for being middle-class, not from soton, haven't supported as long as others etc etc.

 

Maybe I'm being naive, or idealistic, but shouldn't supporting the club be a unifying, levelling thing?

 

Anyway, rant over. In terms of the press, personally, I'm fine with the way the club does things.

 

I'd much rather we kept quiet on what we are trying to do than the 'arry route of constantly talking about every player. The Odemwingie saga was scandalous, arry's chat played a huge part in that yet he doesn't seem to get any flack over it - funny that?

 

I don't really understand the need to know every detail about transfers and injuries personally.

[sadoldgit]

Because more ABC1's read it than the DT, TMS, GDN, & INDY combined according to both the audit bureau of circulation and national readership survey.

 

Newspaper snobs crack me up, absolutely hate that a paper they happen to avoid is read by 7m every day, a far bigger chunk of that ABC1's than these snobs assume anyway. On that note, even if you were not completely wrong with your snobbish assumpions of Sun readers socio demographic status, football is a working class sport surely our chairman grovelling to mike (and even as a massive NC fan I know he eat big humble pie that day) was a good thing as clearly the working classes that visit St Mary's or can't afford to do so as money is tight in a labour voting working class port city like Southampton (which has more Sun readers than Echo readers) all read the rag that's the Sun so what a great way to get our comms out to the great unwashed

 

Spellins for subs btw...

 

Someone is demed to have "read" the paper even if they just look at part of it and I am sure many people look at Page 3 and ignore the rest. There is a huge difference between ABC figures and readership figures. ABC figures are sales figures.

 

As for Corteses "grovelling" to your Mike. Really? Do you really think that someone like Cortese would grovel? Or eat humble pie? The reason why most enlightened people think The Sun is rubbish is precisely because of things like this. Why print the truth when you can make it up.

 

I know The Sun makes things up through personal experience.

 

The phone hacking debacle tells you all you need to know about that paper and the people who work for it.

 

If thats me being a snob so be it.

 

Oh and it is ate big humble pie by the way.

[Wes Tender]

If West Ham go down you have full right to crow.

 

Until then you just look like a spanner. I think WHU won't go down. Gosh, how controversial.

 

No, it is you who looks like a spanner for saying that West Ham were as likely to go down as Manchester United.

 

Many on here have had a good laugh at your expense for this opinion of yours, especially as Man Utd were safe from relegation when you said it and West Ham weren't/aren't currently

[Pugwash]

Sadoldgit beat me to it, but whilst 7m people may BUY the paper, most will only read anything that's larger than 24-point text or 36B.

[CB Fry]

No, it is you who looks like a spanner for saying that West Ham were as likely to go down as Manchester United.

 

Many on here have had a good laugh at your expense for this opinion of yours, especially as Man Utd were safe from relegation when you said it and West Ham weren't/aren't currently

 

If you want to hijack threads fine.

 

If forum tw ats want do work up little mathmatical factoids they are free to but who cares. Funnily none of them have the guts to say they think West Ham will go down. So they are just ****ing in the wind.

 

I think WHU are as likely as Man United to go down.

 

I think you are a complete helmet.

 

I'm right on both counts.

 

See you in two days time when you dredge this sh it up again.

[Frank's cousin]

NC is being extremely clever if the Sun is the choice for the main 'club' interaction. It may not be my paper of choice, due to its sensationalist 'news' and celeb gossip facination, political perspectives etc, but it wealds a lot of influence whether you like it or not. That 7mil readership is often dominated by those whose opinion is influenced by the paper, and whilst its easy to dismiss them as fickle as a result, the social significance of the paper should not be underestimated - kind of like Pravda - it is a propoganda machine, but rather than driven by the Government agenda, is driven by its own and whichever party it is currently getting an advantage from...

 

NC recognises that power .

 

Think NC will always have a problem with the media in this country - Its simply different to what he would have been used to in Switzerland. The intrusion, levels of speculation and interest, especially since getting back to the prem is way beyond anything he will have seen before, and around the business side of things will be wholley unwelcomed - he needs to get a grip of that if he wants to ensure we get a more positive spin on the actions he is taking to drive his plan forward - because whether he cares about how we are portrayed in the media or not, the fans do, as witnessed by the 'concern' shown on here when we get bad press etc... important thy get that part right really and demonstrate effective communication that is not simply dismissed as propoganda, but insight and balanced critique.

 

And although the main content is predictable sheidt gossip facination, the sport and football coverage is pretty comprehensive and can be a good read if wearing your 'sensationalist nonsense' filtering glasses.

[sadoldgit]

I worked in newspaper Circualtion Departments for 30 years an for 6 of those years I was National Sales Manager at one of the broadsheets.

The readerships figures mean nothing and are there to attract advertsing. If you have seen a newspaper front page (which many ofus do in newsagents, cafes etc) you are classed as having "read" the paper.

 

Newspaper cicualtion and readership is dying rapidly as more and more people get their news through the internet. Newspapers see this as their way forward rather than through newspapers and the broadsheet I used to work for has been laying off people from its Circulation Dept for the last few years.

 

You can take that 7 million with a pinch of salt along with the so called "power" that certain newspapers like to think they still have.

[SaintBobby]

Cortese definitely does care about the press, well he cared enough to be driven to the NI offices in Wapping to have a 1-2-1 meeting with Mike Dunn (Sun sports editor) to convince him to stop calling us South Coast Club etc.

 

Source? Me, I was in the newsroom when he was given a tour after leaving Mike's office on amicable terms.

 

Ever since that meeting every official club exclusive press interview has gone through the Sun. Why? Because its by a mile the most read and most influencial (sorry newspaper snobs but that's a fact). An intelligent bloke like Cortese recognises that.

 

The spat with the Sun got so embarrassing and OTT that I'm unsurprised Cortese intervened and met with them.

 

I stand by my view that he doesn't really care, though. This doesn't mean he will do absolutely nothing if the country's most popular paper starts completely ridiculing him and the club. That's just about worth a few hours of his time to resolve. But that hardly means he has a remotely serious media engagement strategy. Far from it.

[Frank's cousin]

I worked in newspaper Circualtion Departments for 30 years an for 6 of those years I was National Sales Manager at one of the broadsheets.

The readerships figures mean nothing and are there to attract advertsing. If you have seen a newspaper front page (which many ofus do in newsagents, cafes etc) you are classed as having "read" the paper.

 

Newspaper cicualtion and readership is dying rapidly as more and more people get their news through the internet. Newspapers see this as their way forward rather than through newspapers and the broadsheet I used to work for has been laying off people from its Circulation Dept for the last few years.

 

You can take that 7 million with a pinch of salt along with the so called "power" that certain newspapers like to think they still have.

 

Sorry Disagree - I worked in magazine publishing for some time and Audit Bureau of Circlation (ABC) figure is industry standard - and yes its used to determine advertising rates, but its based on a combination of actual subscrition numbers + actual shop sales and does not include copie read by more than one of glance at.

 

As to power the 'think they wield' - As distasteful as it is that one paper CAN influence so many especially politically, to underestimate that is naive....

[sadoldgit]

Sorry Disagree - I worked in magazine publishing for some time and Audit Bureau of Circlation (ABC) figure is industry standard - and yes its used to determine advertising rates, but its based on a combination of actual subscrition numbers + actual shop sales and does not include copie read by more than one of glance at.

 

As to power the 'think they wield' - As distasteful as it is that one paper CAN influence so many especially politically, to underestimate that is naive....

 

You are confusing the ABC (sales) figures with the National Readership figures FC. The Sun's ABC (sales ) are around 2.5 million. The readership figures (NRS) are published at around 7m. 2.560,000 of those are ABC1 and 4,524,000 are C2DE.

 

To put that into context The Guardain has something like 1,062,000 readers of which 950,000 are ABC1 and only 112,000 are C2DE.

 

I go back to my original point - you are deemed to have "read" a paper even if you have only looked at Page 3 or looked at the front page on a newstand so any readership figure, especially for a redtop, is not going to be accurate.

 

The Sun's sales have dropped by over 1m copies a day in the last few years. Its "power" is waning as more and more people see it, and Murdoch, for what they are.

[Frank's cousin]

You are confusing the ABC (sales) figures with the National Readership figures FC. The Sun's ABC (sales ) are around 2.5 million. The readership figures (NRS) are published at around 7m. 2.560,000 of those are ABC1 and 4,524,000 are C2DE.

 

To put that into context The Guardain has something like 1,062,000 readers of which 950,000 are ABC1 and only 112,000 are C2DE.

 

I go back to my original point - you are deemed to have "read" a paper even if you have only looked at Page 3 or looked at the front page on a newstand so any readership figure, especially for a redtop, is not going to be accurate.

 

The Sun's sales have dropped by over 1m copies a day in the last few years. Its "power" is waning as more and more people see it, and Murdoch, for what they are.

 

Thanks for clarifying, 7 mil did seem a tad high do ABC numbers... and I guese there are 4 million or so for whom a quick glance at page 3 on the way to work whilst sat in the white van listening to Talk Sport is enough to staify their lust for daily news ) not that I would dare to sterotype or anything! :-)