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The most annoying advert on telly is changing. Currently they have a countdown pictured at the end of the advert with an angry person that cannot change the channel, and the billboards have been changed to look like they've been graffitied. Apparently something's happening to them tomorrow. Hopefully they'll kill the tenor off and have decent ads but I doubt it. Any ideas?

 

lincoln.jpg

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The most annoying advert on telly is changing. Currently they have a countdown pictured at the end of the advert with an angry person that cannot change the channel, and the billboards have been changed to look like they've been graffitied. Apparently something's happening to them tomorrow. Hopefully they'll kill the tenor off and have decent ads but I doubt it. Any ideas?

 

lincoln.jpg

 

This is excellent marketing. Everyone hates the advert, yet everyone talks about it so it's not forgotten. However, I suspect their sales aren't as good as the Meerkats marketing campaign which appeals more to Joe Average.

 

They did some direct research recently to ask everyone which was their favourite Go Compare advert - the "old fashioned" one with the plinky-plonky piano music one, unsurprisingly, so now they've acted on this to get rid of the "annoying fat bloke" - you've noticed this, you've posted it on here, therefore their new campaign has already gone viral - masterpiece.

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Whether you like or despise the adverts for insurance broadcast by Go Compare, Compare the Market or Confused.com, the simple fact is they are spending hundreds of thousands of money on the adverts which is passed on to the consumer.

 

So out of principle I refuse to buy insurance from any insurance company that saturates TV with its adverts directly or is associated with a company that does the same.

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