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For the passion, for the future, for the victories, for the glory, for the Saints


Matthew Le God

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I didn't say they hadn't done it before, I just said I believed your opinion that it wasn't a branding exercise was wide of the mark. You now seem to agree it was branding though, hence your comparisons with previous bill board and corporate blitz campaigns.

 

And good attempt at twisting my words.;)

 

 

 

I think you've done a twisting job yourself. I never said it wasn't a branding exersize. I said it was rubbish "brand building" and it is.

 

No problem with the posters themselves. But this isn't some cutting edge revolution and this in itself is not going to make us money, as sone are breathlessly claiming.

 

Anyway. Not sure this requires this much debate....!

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I didn't say they hadn't done it before, I just said I believed your opinion that it wasn't a branding exercise was wide of the mark. You now seem to agree it was branding though, hence your comparisons with previous bill board and corporate blitz campaigns.

 

I agree re your day trippers point, but it all adds to the experience, especially for the kids - see dronskisaint's post above. And let's be honest, the football can put people off sometimes!

 

And good attempt at twisting my words. Yes, I do admit some over-champion Cortese's contribution, but that's besides the point. Cortese deserves a huge amount of credit for what he's done - the fact some disagree with this is madness in my opinion. And agreeing that something has been over-championed implies agreement that something should be championed as well ;)

 

Without getting all Luddite, if you want to create a brand, cut prices and reward loyalty. Don't put those things further out of peoples reach.

A slightly overwrought marketing campaign that misses the point is at best redundant and at worst a tad insincere. And if I wanted 'glory' and 'victories', I would be whoring after some other team - not sticking around with saints.

Edited by shurlock
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I think they look fine.

 

I really don't understand the vitroile of so called supporters sometimes. I mean, we're back in the Prem...we've got players who want to stay at the club - love the club and the City/area and talisman players like Lambert who kids can identify and look up to. We've got a Chairman and Team Manager (plus backroom) who have transformed the club into something to be proud of. AND we're playing great football to boot.

 

And STILL we've got the trolls and WUMs on here bleating about some posters! How sad is that?!

 

What are you banging on about now? They look fine, they are a few posters nothing more, nothing less.

 

It isn't brand building. It isn't "amazing" it isn't going to attract hundreds of new fans. No one is moaning about them. What people are moaning about is the "this is amazing" everytime the club does anything. It's a few posters, thats it.

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No, it'll say "For the watches and the Sunseekers"

 

What are you banging on about now? They look fine, they are a few posters nothing more, nothing less.

 

It isn't brand building. It isn't "amazing" it isn't going to attract hundreds of new fans. No one is moaning about them. What people are moaning about is the "this is amazing" everytime the club does anything. It's a few posters, thats it.

 

Come on...you know exactly what I'm talking about as exemplified by the above dig. And yes, there's lots of posters moaning about them - including you with your snidey little remarks. Whatever floats your boat I suppose - fill yer boots - I just don't understand it.

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Come on...you know exactly what I'm talking about as exemplified by the above dig. And yes, there's lots of posters moaning about them - including you with your snidey little remarks. Whatever floats your boat I suppose - fill yer boots - I just don't understand it.

 

F*ck me, you really need to lighten up sunshine. They're nice posters, thats it.

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F*ck me, you really need to lighten up sunshine. They're nice posters, thats it.

 

Oh sorry pal, for one minute there I thought you were being serious. Yeah.... "stamping on peoples dreams".... what a mistake I've made... I should lighten up. Riiiiiight.

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Would he be that much out of his depth...?! Personally think he'd fit in just fine!

 

In all seriousness, why is our arguably our best player not in any of the new kit shots, not just the posters?

 

I did think the same, but it was probably a toss up between Jay Rodriguez and Lallana for the ''for the future'' poster, and I guess the club are keen to show our record signing off..! He's going to be a special player by the way.

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I did think the same, but it was probably a toss up between Jay Rodriguez and Lallana for the ''for the future'' poster, and I guess the club are keen to show our record signing off..! He's going to be a special player by the way.

 

I hope you're right re rodriguez. Lallana could've replaced JWP or Guly though!

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I'll try and help...

 

All over St Mary's (and other grounds I've been to) there are pictures of all types...Players, past glories, burgers, pies, beer, trains(!), adverts for events, club emblems...Liverpool make a big thing of their 'This is Anfield' slogan....there are statues, posters advertising the next games - I know you know all this because you've probably been to more games and grounds (I'd probably doubt the latter because I'm an old f art who likes driving and has been to a good percentage of the league grounds) but the correlation I'm trying to make is that it's all about creating the experience of identitifying with the match-going and all that goes with it

 

You may say (and probably you and I would be the same in this) is that you're a dyed in the wool, hard-core Saints fan and you don't need this to be a Saints fan, that you find it embarrassing (I don't incidentally) but at some stage you got hooked..possibly first time you went (I did) and I'm sure you didn't notice the posters, the next fixtures board, the advertisements, the club flags and emblems or the tannoy announcements but they were all part of the experience,

 

These are part of the modern day equivalent of the same - you may hate that it's more scientifically thought out, that suited whizz kids are probably employed to produce the images and slogans but it's all part of the same 'come along and be a part of this' ethos that's been around since football club competitions have been in existence.

 

You might dislike the medium, you might take an irrational hatred against the look in a player's eyes or a slogan that you don't think befits your image of your club but that image has been shaped by the forerunners of just this type of thing and you are a product of it.

 

Whether I like or dislike it is immaterial but as it happens I'd prefer Saints related pictures to grey corrugated iron or a big airline logo...and in the latter you have the major part of the reasoning....that airline paid a fortune to put that logo there because they wanted to be a part of something positive, something that made people feel good...do I need to go on?

 

Agreed. It's a shame no one else seems too though.

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I'll try and help...

 

All over St Mary's (and other grounds I've been to) there are pictures of all types...Players, past glories, burgers, pies, beer, trains(!), adverts for events, club emblems...Liverpool make a big thing of their 'This is Anfield' slogan....there are statues, posters advertising the next games - I know you know all this because you've probably been to more games and grounds (I'd probably doubt the latter because I'm an old f art who likes driving and has been to a good percentage of the league grounds) but the correlation I'm trying to make is that it's all about creating the experience of identitifying with the match-going and all that goes with it

 

You may say (and probably you and I would be the same in this) is that you're a dyed in the wool, hard-core Saints fan and you don't need this to be a Saints fan, that you find it embarrassing (I don't incidentally) but at some stage you got hooked..possibly first time you went (I did) and I'm sure you didn't notice the posters, the next fixtures board, the advertisements, the club flags and emblems or the tannoy announcements but they were all part of the experience,

 

These are part of the modern day equivalent of the same - you may hate that it's more scientifically thought out, that suited whizz kids are probably employed to produce the images and slogans but it's all part of the same 'come along and be a part of this' ethos that's been around since football club competitions have been in existence.

 

You might dislike the medium, you might take an irrational hatred against the look in a player's eyes or a slogan that you don't think befits your image of your club but that image has been shaped by the forerunners of just this type of thing and you are a product of it.

 

Whether I like or dislike it is immaterial but as it happens I'd prefer Saints related pictures to grey corrugated iron or a big airline logo...and in the latter you have the major part of the reasoning....that airline paid a fortune to put that logo there because they wanted to be a part of something positive, something that made people feel good...do I need to go on?

 

Could not agree more.

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Oh sorry pal, for one minute there I thought you were being serious. Yeah.... "stamping on peoples dreams".... what a mistake I've made... I should lighten up. Riiiiiight.

 

What about your location, frontline in Locks Heath what is this to mean? We need to take everything literally.

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  • 11 months later...
I did think the same, but it was probably a toss up between Jay Rodriguez and Lallana for the ''for the future'' poster, and I guess the club are keen to show our record signing off..! He's going to be a special player by the way.

He isn't our record signing - Gaston Ramirez is!

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The mottos/taglines/slogans I see are...

 

 

"Our Honour Is True"

 

"Our Vision Is Clear"

 

"Our Time Is Now" - (featuring Luke Shaw)

 

"Our Dream Is Real"

 

To be followed by

 

Our Shirts are Red

 

Your wallets are empty

 

Your base r belong to us

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I'm perfectly calm, thanks chap. But we are being re-branded, aren't we? New style badge, new style kit. I don't particularly like it, but it'll happen nonetheless, no matter how many facebook campaigns get underway.

 

Better to try something then do nothing.

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Better to try something then do nothing.
When you end up buying the shirt anyway it all becomes a bit redundant, IMO. But there we go; different strokes for different folks. I'll boycott it by not buying it (and generally thinking it looks thoroughly sh*t), so we each have our own approach of "trying something".
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When you end up buying the shirt anyway it all becomes a bit redundant, IMO. But there we go; different strokes for different folks. I'll boycott it by not buying it (and generally thinking it looks thoroughly sh*t), so we each have our own approach of "trying something".

 

It's not redundant because it's obviously something that a fair few people (yourself included) want, that I have tried to provide a focal point for some kind of focused effort is my part of trying to protest and has the potential to be far more effective then one lost sale. The desire is obviously there for a return to stripes in a great proportion of the fanbase!

 

The sales figures of this shirt are going to be very interesting, in conversation it has become clear that none of my friends will be purchasing and they are usually all for buying the new kit.

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It's not redundant because it's obviously something that a fair few people (yourself included) want, that I have tried to provide a focal point for some kind of focused effort is my part of trying to protest and has the potential to be far more effective then one lost sale. The desire is obviously there for a return to stripes in a great proportion of the fanbase!

 

The sales figures of this shirt are going to be very interesting, in conversation it has become clear that none of my friends will be purchasing and they are usually all for buying the new kit.

They would be interesting, but I'd be amazed if they were ever released (other than the usual Pravda nonsense of "fastest selling" or what not). I've heard from a few people that the white away kit was one of the worst selling kits in Saints history, but we'll probably never know for sure.
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They would be interesting, but I'd be amazed if they were ever released (other than the usual Pravda nonsense of "fastest selling" or what not). I've heard from a few people that the white away kit was one of the worst selling kits in Saints history, but we'll probably never know for sure.

 

This is true. However, if the shirt's sales figure will never be released and the designs are possibly reflecting the whim of someone who believes that the all red approach is a good idea for various 'reasons'.... then a boycott may not have any impact whatsoever.

 

Club insider: "We havn't sold 'x' numbers of shirts..... a shame, but at least for 'y' reason the primarily red design is worthwhile."

 

Other methods of protest may either help to change the mind of the decision maker or help to make the reason for the change apparent.

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