Paul Hayward on Sunday Supplement

[Lallana's Left Peg]

Bit late posting this but did anyone else see Sunday Supplement yesterday? They briefly spoke about Saints and Paul Hayward mentioned we'd need to be more media friendly and allow it to be easier for the media to communicate with directors etc.

 

He said he thought it was a clear directive from Cortese and that next season we'd need to change our attitude to the media.

 

Interestingly, the rest of the journalists laughed at him and accused him of being bitter as he is a Brighton fan

 

Hayward then got a bit defensive. Sounds like he still has a bee in his bonnet over us. Idiot.

[Turkish]

Don't see anything wrong with his comments, we aren't very media friendly.

[VectisSaint]

So called football journo/expert in looking a tit shocker.

I guess they will all be putting the boot in for Roy Hodgson now that their chum Arry as been overlooked.

[Alejam]

Couldn't care less... Does it make any difference to what happens on the pitch???

[Turkish]

Couldn't care less... Does it make any difference to what happens on the pitch???

 

Unfortunately it can have an impact. You need to keep the media onside these days. To say you couldn't care less is a very naive view.

[anothersaintinsouthsea]

The press are so full of their own importance, Cortese won't be paying any attention.

[BadgerBadger]

Unfortunately it can have an impact. You need to keep the media onside these days. To say you couldn't care less is a very naive view.

 

The media need to keep us onside me thinks

 

On a less inciting tone it looks to me that NA is very much a closed book especially compared to media hoare Harry, NA is dignified and respectful but can't help feeling he's a little irratated by it all to say the least

[Turkish]

The media need to keep us onside me thinks

 

On a less inciting tone it looks to me that NA is very much a closed book especially compared to media hoare Harry, NA is dignified and respectful but can't help feeling he's a little irratated by it all to say the least

 

Yeah that'll be right, The media need SFC more than SFC need the media.

[Dr Who?]

Bit late posting this but did anyone else see Sunday Supplement yesterday? They briefly spoke about Saints and Paul Hayward mentioned we'd need to be more media friendly and allow it to be easier for the media to communicate with directors etc.

 

He said he thought it was a clear directive from Cortese and that next season we'd need to change our attitude to the media.

 

Interestingly, the rest of the journalists laughed at him and accused him of being bitter as he is a Brighton fan

 

 

 

Hayward then got a bit defensive. Sounds like he still has a bee in his bonnet over us. Idiot.

I thought after reading the thread title was going to say.... Is a knob. End of story.

[BadgerBadger]

Yeah that'll be right, The media need SFC more than SFC need the media.

 

Think about it Turtle, the media need access

[Turkish]

Think about it Turtle, the media need access

 

Think about it bodgerbodger we need positive press.

[sfc4prem]

Think about it bodgerbodger we need positive press.

 

Why?

[Turkish]

Why?

 

Think about it. Do you really need it explaining why negative, bad or even no press is detrimental to a business?

[Greenridge]

I don't come on the forum too much but out of interest have any of your near 9,000 posts been worthwhile?

[Mr Saints]

We won't take advice off some ****ty journalist, we'll remain exactly the same. Hasn't done us any harm so far thank you very much.

[Turkish]

I don't come on the forum too much but out of interest have any of your near 9,000 posts been worthwhile?

 

Probably more worthwhile than your one. I guess you're another one that thinks it'll be fantastic for the club if the media hate us and churn out story after story of negative press.

[Turkish]

We won't take advice off some ****ty journalist, we'll remain exactly the same. Hasn't done us any harm so far thank you very much.

 

There will be far more media interest in us now we are back in top flight.

[Greenridge]

Thanks for answering my question. No need to be belittling though, it tends to negate the strength of your argument.

[BadgerBadger]

Probably more worthwhile than your one. I guess you're another one that thinks it'll be fantastic for the club if the media hate us and churn out story after story of negative press.

 

I don't think anyone thinks that - you presuming that will be the outcome from not courting the media?

[Thedelldays]

I don't think anyone thinks that - you presuming that will be the outcome from not courting the media?

you have to say...it was last time in league 1 when we stopped people taking pictures

 

now, we will have the nations top sports journos some weeks, who are used to/expect to have their bellies rubbed when they come

[Turkish]

Thanks for answering my question. No need to be belittling though, it tends to negate the strength of your argument.

 

Well I thought it would be obvious that there will be far more media attention on us now so we need to be more media friendly. I thought it would be blindingly obvious that negative press isn't a good thing, particularly if you want to attract decent sponsors and players. I assumed anyone with half a brain would have been able to understand that the some players amd agents are masters at engineering moves and contracts via the media, so it would be more than a little helpful if said media are on your side. Still they need us more than we need them, it's a wonder they survived when we weren't in the premier league.

[Turkish]

I don't think anyone thinks that - you presuming that will be the outcome from not courting the media?

 

People were saying they need to keep us sweet, when in fact it's the other way round. I not suggesting we need to court them but that we have a more to lose by not leeping them onside. We aren't media friendly at the moment, just ask the echo.

[BadgerBadger]

you have to say...it was last time in league 1 when we stopped people taking pictures

 

now, we will have the nations top sports journos some weeks, who are used to/expect to have their bellies rubbed when they come

agree but it didn't do us no harm and as for the top journos wanting their bellies rubbed, too what end, really

[Greenridge]

We aren't media friendly at the moment, just ask the echo.

 

Yet we had 23 pages of positive coverage in today's edition. Maybe we'd have got 24 if we were more accommodating.

[Turkish]

Yet we had 23 pages of positive coverage in today's edition. Maybe we'd have got 24 if we were more accommodating.

 

The echo need us and also have a duty to report local news, but the nationals don't. If we start treating them like we treat the echo it'll be damaging.

[BadgerBadger]

People were saying they need to keep us sweet, when in fact it's the other way round. I not suggesting we need to court them but that we have a more to lose by not leeping them onside. We aren't media friendly at the moment, just ask the echo.

 

agree being media savvy is king but that can also include not always keeping them onside, treat 'em mean keep 'em keen if you like - as for the echo they have far more to gain from it than us

[Turkish]

I must have missed the season and pretty decent press ending in the last week of great press then.

 

It's been great and long may it continue. But it won't if Cortese throws another echo style strop at a national. Let's also not forget it wasnt that long ago we were s national joke and refered to as "South Coast Club" by one national and NC had to go back to them with his tail between his legs.

Edited 30 April, 2012 by Turkish

[BadgerBadger]

It's been great and long may it continue. But it won't if Cortese throws another echo style strop at a national. Let's also not forget it wasnt that long ago we were s national joke and refered to as "South Coast Club" by one national and NC had to go back to them with his tail between his legs.

 

anybody I call worthy of their interest in our club would see right through that "South Coast Club" thing - that's called being media savvy, no such thing as negative press - although I doubt it was that engineered

[Turkish]

anybody I call worthy of their interest in our club would see right through that "South Coast Club" thing - that's called being media savvy, no such thing as negative press - although I doubt it was that engineered

 

As Saints fans we might have and obviously Cortese we bothered,why else did he drop the media ban and go and see the paper himself?

[moonraker]

Interesting piece on today this morning with reference to the inevitable decline in the influence importance of newspapers, the nationals are loosing significant readership year on year. Whilst we must project a positive image i do not think "keeping the press (written media) sweet" is a golden rule for achieving this, most people get the news from the TV and internet with the BBC being miles out in front as the most trusted and used news website. Cant remember Utd having any problems when Fergie refused to speak to BBC journos, i know its Utd. Its simple treat them with respect and treat them equally but do not cow tow to them or let them dictate anything.

[sotonjoe]

We've had a huge amount of coverage in both the print press and broadcast media in the wake of our promotion. If this is in the wake of us not being media friendly enough then long may it continue, as I've never known Saints getting this level of coverage in 30 years of being alive.

[BadgerBadger]

As Saints fans we might have and obviously Cortese we bothered,why else did he drop the media ban and go and see the paper himself?

 

was he media savvy or back pedalling, I'll concede it may of been a bit of both but defo less of the latter

[The Kraken]

Jesus. The amount of people here willing to defend the indefensible in the face of simple business sense is quite cringeworthy.

 

We massively c*cked up with the South Coast Club thing. For that period of time the club was a national joke in the media; not bad considering we were in the wilderness of the third tier of football. The club then had to apologise, kiss and make up for that particular bit of idiocy.

 

There's a big difference between playing the media to your advantage, and pandering to their every whim. While a club is doing well the media will be onside, so previous claims of "it hasn't done us any harm" are a bit daft. Banning photographers, plus the moron Jordan Sibley shooting his mouth off on twitter, that is completely amateur hour and doesn't reflect well on the club. No matter how many Cortese fan-boys there are in a desperate attemp to to insist it doesn't matter one jot.

[BadgerBadger]

Interesting piece on today this morning with reference to the inevitable decline in the influence importance of newspapers, the nationals are loosing significant readership year on year. Whilst we must project a positive image i do not think "keeping the press (written media) sweet" is a golden rule for achieving this, most people get the news from the TV and internet with the BBC being miles out in front as the most trusted and used news website. Cant remember Utd having any problems when Fergie refused to speak to BBC journos, i know its Utd. Its simple treat them with respect and treat them equally but do not cow tow to them or let them dictate anything.

 

interesting indeed, carefully managing this scenario puts in the driving seat

[BadgerBadger]

Jesus. The amount of people here willing to defend the indefensible in the face of simple business sense is quite cringeworthy.

 

We massively c*cked up with the South Coast Club thing. For that period of time the club was a national joke in the media; not bad considering we were in the wilderness of the third tier of football. The club then had to apologise, kiss and make up for that particular bit of idiocy.

 

There's a big difference between playing the media to your advantage, and pandering to their every whim. While a club is doing well the media will be onside, so previous claims of "it hasn't done us any harm" are a bit daft. Banning photographers, plus the moron Jordan Sibley shooting his mouth off on twitter, that is completely amateur hour and doesn't reflect well on the club. No matter how many Cortese fan-boys there are in a desperate attemp to to insist it doesn't matter one jot.

 

slightly polarised view to one end of the spectrum and in most carries some merit but 'c*cked up' and 'national joke' I beg to differ

[hamster]

'South Coast Club'-gate was prophetic, that is precisely what we are, the ONLY South Coast Club worthy of mention.

[Micky]

Now is not the time to shun the media - conversely I don't think that we have actually done that at all this season. Cortese has learned his lesson. The media (Mr Paul Hayward) took a cheap shot and was laughed at by his colleagues - yet another lesson.

[The Kraken]

slightly polarised view to one end of the spectrum and in most carries some merit but 'c*cked up' and 'national joke' I beg to differ

 

Beg to differ all you like, but you must have some very well tinted red and white specs if you didn't see the mocking we received from the national media at the time.

 

first of all, it was clearly a c*ck up. One which our chairman had to go cap in hand to apologise for. If he went to such measures to apologise for it, how was it not a mistake?

 

And yes, we were a national joke, albeit for a short time. We were ribbed in various media outlets for a really daft business idea, and the media came together to make an example of what was a needless and foolhardy idea.

 

Nicola Cortese has done some very good things for this club, in a massively short space of time. He's also made a small number of errors, and it shouldn't be such an outrage by some to identify that.

[Saint_clark]

Surely we don't have directors anymore? Just Cortese running the whole show and then heads of departments beneath him?

[The Kraken]

Surely we don't have directors anymore? Just Cortese running the whole show and then heads of departments beneath him?

 

Les Reed is Executive Director of the club. He makes up one of four members of the club board. Cortese is one other, plus directors Brendan McGlinchey and Lindsey Hyde.

[BadgerBadger]

Beg to differ all you like, but you must have some very well tinted red and white specs if you didn't see the mocking we received from the national media at the time.

 

first of all, it was clearly a c*ck up. One which our chairman had to go cap in hand to apologise for. If he went to such measures to apologise for it, how was it not a mistake?

 

And yes, we were a national joke, albeit for a short time. We were ribbed in various media outlets for a really daft business idea, and the media came together to make an example of what was a needless and foolhardy idea.

 

Nicola Cortese has done some very good things for this club, in a massively short space of time. He's also made a small number of errors, and it shouldn't be such an outrage by some to identify that.

 

I don't doubt there was an element of back pedalling from NC and that he had to manage the situation after a bullish decision, I'm not an NC phile but the national media joke thing in it's fullest context is nonsense, it did us far more good than harm and that's my point we don't need to jump on the press bandwagon, not saying we have to repel the media just manage it, we're in the driving seat, not them

[The Kraken]

I don't doubt there was an element of back pedalling from NC and that he had to manage the situation after a bullish decision, I'm not an NC phile but the national media joke thing in it's fullest context is nonsense, it did us far more good than harm and that's my point we don't need to jump on the press bandwagon, not saying we have to repel the media just manage it, we're in the driving seat, not them

 

Christ. You think we benefitted from it? OK, that's enough of this, I'll leave you to it. What a ridiculous suggestion, that we actually benefitted from looking like amateurs in the national media and having to apologise for it. Ok then.

[Saint_clark]

Les Reed is Executive Director of the club. He makes up one of four members of the club board. Cortese is one other, plus directors Brendan McGlinchey and Lindsey Hyde.

 

I stand corrected, I thought Reeds official title was "head of football development" and in all honesty I've never heard of the other two.

[The Kraken]

I stand corrected, I thought Reeds official title was "head of football development" and in all honesty I've never heard of the other two.

 

For Les Reed, he does have that title but is also an Exec Director. Nicola Cortese is Chairman but also Exec Director.

[BadgerBadger]

Christ. You think we benefitted from it? OK, that's enough of this, I'll leave you to it. What a ridiculous suggestion, that we actually benefitted from looking like amateurs in the national media and having to apologise for it. Ok then.

 

It made them look like little cry babies and you have to look a bit deeper beyond the tomorrow chip paper, we probably have a better relationship with the press because of it not in spite of it

[The Kraken]

It made them look like little cry babies and you have to look a bit deeper beyond the tomorrow chip paper, we probably have a better relationship with the press because of it not in spite of it

 

Of course we do. What a masterstroke that was.

[Saint_clark]

It made them look like little cry babies and you have to look a bit deeper beyond the tomorrow chip paper, we probably have a better relationship with the press because of it not in spite of it

 

It did help us, but not in the way you're suggesting. We've learnt from a mistake and we sure as sh*t won't be doing it again.

But that positive note is dependant on the fact that it was actually a mistake.

[BadgerBadger]

It did help us, but not in the way you're suggesting. We've learnt from a mistake and we sure as sh*t won't be doing it again.

But that positive note is dependant on the fact that it was actually a mistake.

 

Granted - never said the outcome was fully engineered but as most things on the forum I think we've kicked the ass out of this one

[FloridaMarlin]

It made them look like little cry babies and you have to look a bit deeper beyond the tomorrow chip paper, we probably have a better relationship with the press because of it not in spite of it

 

Of course we have a great relationship with the press. It's why Paul Hayward mentioned it.

 

We take the **** out of pompey's insularity and "No one likes us, we don't care" mentality, yet that's what some people on here seem to be advocating.

 

The press don't expect clubs to roll over and spread it for them. They know that these days, that's not going to happen, but what they don't like is people being brazenly obstructive to them. They view it as an affront to their ability to carry out their job.

 

'So what?' you might ask, 'We don't need them.'

 

In the words of General George Patton: "It's better to have them on the inside of the tent ****ing out, rather than the outside of the tent ****ing in."

 

Besides which, there are conventions laid down by the Premier League, and Saints media operation will have to abide by them.

[Dibden Purlieu Saint]

Of course we have a great relationship with the press. It's why Paul Hayward mentioned it.

 

We take the **** out of pompey's insularity and "No one likes us, we don't care" mentality, yet that's what some people on here seem to be advocating.

 

The press don't expect clubs to roll over and spread it for them. They know that these days, that's not going to happen, but what they don't like is people being brazenly obstructive to them. They view it as an affront to their ability to carry out their job.

 

'So what?' you might ask, 'We don't need them.'

 

In the words of General George Patton: "It's better to have them on the inside of the tent ****ing out, rather than the outside of the tent ****ing in."

 

Besides which, there are conventions laid down by the Premier League, and Saints media operation will have to abide by them.

 

I really don't get why people care so much. The press are bunch of ****s, an old boys club that's life is coming to an end.

 

The use of the phrase 'National Joke is massively exaggerated.

 

Frankly, I couldn't care less. I don't read 95% of the printed press because they have no real idea what they are talking about. For those footb)) fans who don't know much about football and like to be told what to believe/think.