Libra has apologised

[Saint in Paradise]

after its new ad was branded "outrageously transphobic" and caused a storm of controversy on social media websites.

 

In a statement issued on Tuesday evening, Libra said it regrets any offence taken to the television commercial, which implied transgender people are not real women because they don't menstruate.

 

"It was never intended to upset or offend anyone. Independent research was undertaken and the advertisement was viewed positively during that testing," the statement said.

 

"Libra takes all feedback very seriously, and in response to this, we will immediately review our future position with this campaign based on the feedback received.

 

"There are no further advertisements scheduled in New Zealand."

 

The ad depicts a drag queen and a blonde woman standing side by side in a nightclub restroom putting on mascara and lip gloss, and adjusting their bras competitively.

 

The blonde woman then pulls out her Libra tampon, leaving the drag queen to storm out of the toilets in a huff.

 

 

http://nz.news.yahoo.com/a/-/top-stories/12491442/libra-apologises-for-drag-queen-ad/

 

Was it wrong to laugh at that advert???

 

 

 

 

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