Would sell well in Pompey

[Saint in Paradise]

THREE WA men suffered horrific burns after branding themselves with novelty branding irons given away as part of a Jack Daniel's promotion.

 

Health advocates are now demanding legislation that stops "reckless" alcohol marketing.

 

The men, aged in their 20s and 30s including one who branded his backside were admitted to Royal Perth Hospital for surgery and emergency skin grafts.

The last one was operated on earlier this month.

 

McCusker Centre for Action on Alcohol and Youth director Mike Daube said there was a "glaring gap in curbs on alcohol promotion".

 

"These are entirely predictable outcomes from an outrageously irresponsible promotion," Prof Daube said. "If you put together young men, spirits and a

branding iron, you can hardly be surprised if they get drunk and damage themselves and others.

 

http://www.perthnow.com.au/news/western-australia/bourbon-branding-brain-snap/story-e6frg153-1226224707250

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