Nestle ad first to pitch directly to dogs

[Saint in Paradise]

No not "Dog" who posts on here, real dogs.

 

ZURICH — Nestle, one of the world’s biggest makers of pet food, said Friday it had launched the first television commercial designed especially

for dogs, using a high-frequency tone to grab their attention.

 

The ad, to be screened on Austrian television this week, features a tone similar to a dog whistle, which humans can barely hear, as well as an

audible “squeak” like the sound dogs’ toys make and a high-pitched “ping.”

 

“The television commercial aims to reach both the pet and the owner, supporting the special one-to-one relationship between them,” said Xavier

Perez, Brand Manager of Beneful for Europe.

 

Perhaps Alpine could do a review for TSW

 

Read more: http://www.vancouversun.com/business/fp/yourmoney/Nestle+first+pitch+directly+dogs/5485099/story.html#ixzz1Zbgmy7KJ

 

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[Golden Balls]

Seems a good idea as it's already got free publicity