The9 Posted 25 June, 2011 Posted 25 June, 2011 Which leads us back to the original ?uestion.... Why release the home shirt in late July when we would have had thousands sold already? There are a lot of strange failures to maximise financial revenue at the moment. Who knows what the rationale is behind this one. Anyone saying "it increases anticipation" sort of fails to grasp the concept that the club could have announced it 3 months ago and people would still anticipate it the same until the thing is actually out.
tttdcs Posted 25 June, 2011 Posted 25 June, 2011 Which leads us back to the original ?uestion.... Why release the home shirt in late July when we would have had thousands sold already? To give everybody something to moan about during pre-season ?
Colinjb Posted 25 June, 2011 Posted 25 June, 2011 (edited) There are a lot of strange failures to maximise financial revenue at the moment. Who knows what the rationale is behind this one. Anyone saying "it increases anticipation" sort of fails to grasp the concept that the club could have announced it 3 months ago and people would still anticipate it the same until the thing is actually out. Surely the only thing we are missing out on is steady cash flow. The longer the wait for the shirt the more it is anticipated and the more we will likely sell at one time (it's launch.) That we don't seem to care at the moment about getting money into the club between May and the mid July is either foolish (unlikely, NC is not an idiot, despite the theories/rantings of a few) or that we don't need to live hand to mouth, like the Skates, with our finances. Certainly, the lack of urgency to release season tickets or new merchandise would for me indicate the later option. Edited 25 June, 2011 by Colinjb
The Kraken Posted 25 June, 2011 Posted 25 June, 2011 Surely the only thing we are missing out on is steady cash flow. The longer the wait for the shirt the more it is anticipated and the more we will likely sell at one time (it's launch.) That we don't seem to care at the moment about getting money into the club between May and the mid July is either foolish (unlikely, NC is not an idiot, despite the theories/rantings of a few) or that we don't need to live hand to mouth, like the Skates, with our finances. Certainly, the lack of urgency to release season tickets or new merchandise would for me indicate the later option. If there is a business case to support such a late launch of the home kit, I have no idea what it is. Particularly as the club got it pretty much spot on last year, and last year's launch date was mid-June. Yes, anticipation is increased a bit by a late launch; but this is a Saints shirt, its not as if thousands of people are going absoloutely stir crazy just because they can't buy it yet. It's a very odd decision to not get the shirt out there right now.
Puddings and Monkeys Posted 25 June, 2011 Posted 25 June, 2011 Surely it and the ST delay have something to do with the financial fair play rules being "agreed in principle" by the FL. We want as much revenue as possible in the period July 11 to Jun 12. Watch out for very early ST sales next year to give a double whammy in this period. Smart move by Cortese.
Saint Lindford Posted 25 June, 2011 Posted 25 June, 2011 A really smart move would be to get a load more in store in October and market them as retro items for Xmas and then indefinitely - but in the short term they want everything clear for the new kits. This is the plan according to the Megastore at the end of the season when I asked if more stock of the sash shirt was coming in.
The9 Posted 25 June, 2011 Posted 25 June, 2011 (edited) This is the plan according to the Megastore at the end of the season when I asked if more stock of the sash shirt was coming in. That's good to know anyway. I think there's probably a market for authentic older shirts without sponsors too... Edited 25 June, 2011 by The9
deadpanmatt Posted 25 June, 2011 Posted 25 June, 2011 Which leads us back to the original ?uestion.... Why release the home shirt in late July when we would have had thousands sold already? I've been thinking about this. Maybe the new shirt sponsors aren't entitled to shirt sponsorship until mid July, hence the shirt not being available until then.
doggface Posted 25 June, 2011 Posted 25 June, 2011 I think financial fair play rules & or accounting are the issues here
LGTL Posted 25 June, 2011 Posted 25 June, 2011 Cortese is a hugely successful banker. EVERYTHING he does in regards to finances (ST sales, new shirts etc) will be based around tax and saving the club money in the long run.
darren2 Posted 25 June, 2011 Posted 25 June, 2011 Cortese is a hugely successful banker. EVERYTHING he does in regards to finances (ST sales, new shirts etc) will be based around tax and saving the club money in the long run. Rupert Lowe was also an erm........ hugely successful banker. Cortese out!!!!!
Windmill Arm 2 Posted 26 June, 2011 Posted 26 June, 2011 What a bunch of spoilt little tarts !!! Its a shirt FFS !!!
The9 Posted 26 June, 2011 Posted 26 June, 2011 What a bunch of spoilt little tarts !!! Its a shirt FFS !!! No idea what you're referring to.
SaintBobby Posted 26 June, 2011 Posted 26 June, 2011 I doubt the release of the shirt in July, as opposed to, say, May, makes much difference to overall sales. There may be a tiny handful of people who would only buy the shirt in June and refuse to do so afterwards. These might, I suppose, be offset by a few people who find the build up such an amazing turn on that they can't resist an impulse purchase on 20th July but would otherwise not have bought the shirt. I'd imagine there may be a more prosaic explanation than accounting/fair play rules. For example (just speculative), do the kit designers/producers charge less if they don't have to deliver early - e.g. is there a bottleneck in knocking out shirts in May/June? Or is there any case that you might only want to give a design spec when you know what division you're in?
benjii Posted 26 June, 2011 Posted 26 June, 2011 Which leads us back to the original ?uestion.... Why release the home shirt in late July when we would have had thousands sold already? Because we will probably sell all those anyway.
The9 Posted 26 June, 2011 Posted 26 June, 2011 I doubt the release of the shirt in July, as opposed to, say, May, makes much difference to overall sales. There may be a tiny handful of people who would only buy the shirt in June and refuse to do so afterwards. These might, I suppose, be offset by a few people who find the build up such an amazing turn on that they can't resist an impulse purchase on 20th July but would otherwise not have bought the shirt. I'd imagine there may be a more prosaic explanation than accounting/fair play rules. For example (just speculative), do the kit designers/producers charge less if they don't have to deliver early - e.g. is there a bottleneck in knocking out shirts in May/June? Or is there any case that you might only want to give a design spec when you know what division you're in? I'd be inclined to think that spacing out the launch maximises sales because people who can only afford to buy one that month don't have to choose between them when the kits are most likely to sell. Sales tail off significantly after launch and the shirt becomes less and less value for money until the price drops.
The9 Posted 26 June, 2011 Posted 26 June, 2011 Just a little "heads up" to those saying "red sleeves are unlucky". Here's River Plate getting relegated for the first time in 110 years, wearing their usual colours, which might look a little familar...
Badger Posted 26 June, 2011 Posted 26 June, 2011 Just a little "heads up" to those saying "red sleeves are unlucky". Here's River Plate getting relegated for the first time in 110 years, wearing their usual colours, which might look a little familar... They got the sash the wrong way,serves them right. Yes, I am also aware that half our team in 1885 also had the sash going that way before anyone points it out.
Crispypie Posted 27 June, 2011 Posted 27 June, 2011 well if they pretty much sold out last season they must be getting something right. as for waiting for the year end i can only imagine Your tongue is planted firmly in your cheek
The9 Posted 28 June, 2011 Posted 28 June, 2011 Interesting to note Blackburn's new yellow Umbro away kit is a completely different design to the other Umbro shirts we've seen so far - collar is new and looks vaguely like the Cosmos one too - can't link at the moment as I'm on mobile, but it's on http://www.football-shirts.co.uk
SO16_Saint Posted 28 June, 2011 Posted 28 June, 2011 The sponsorship deal with aap3 doesn't start until July 1 so that's partly why it's a late release
gary r Posted 28 June, 2011 Posted 28 June, 2011 i know there are going tobe £42 each so have gone up slightly
Rebel Posted 28 June, 2011 Posted 28 June, 2011 Link to picture of Blackburn third shirt: http://www.epltalk.com/blackburn-rovers-away-shirt-for-2011-12-season-leaked-photo-32688
The9 Posted 28 June, 2011 Posted 28 June, 2011 (edited) Here's the Blackburn kit. You can see similarities with the Cosmos collar, and this is the first photo of any other Umbro kit which has been released this close season showing that collar. So from what we heard long ago in this thread, I'd be inclined to say that's the collar Saints will have on the home kit. Although you can see they're not exactly the same, there's definitely a similarity. Edited 28 June, 2011 by The9
Matthew Le God Posted 28 June, 2011 Posted 28 June, 2011 The sponsorship deal with aap3 doesn't start until July 1 Scroll to the bottom of any page on the OS, it says aap3 is the "main club sponsor". It has done for a few months, they also started to feature on home match days towards the end of last season. If the deal hadn't already started why would they do that?
The9 Posted 28 June, 2011 Posted 28 June, 2011 Looking at that Blackburn away kit a little more closely, it's got a separate shoulder panel - given the problems with lining up the stripes in two directions, I wonder if we might have another "red shoulder piece" kit (or maybe a white shoulder piece) like the last Umbro striped shirt ? Though as the seams seem to be square, I suppose it wouldn't be too hard to just continue the stripes all the way up - the last striped Saints kit had weird curved seams over the top of the arms / shoulder which was probably a problem for matching the striped pattern.
The9 Posted 28 June, 2011 Posted 28 June, 2011 Scroll to the bottom of any page on the OS, it says aap3 is the "main club sponsor". It has done for a few months, they also started to feature on home match days towards the end of last season. If the deal hadn't already started why would they do that? Quite. You'd expect the new club sponsor to want the shirts out asap as well, very strange.
OttawaSaint Posted 28 June, 2011 Posted 28 June, 2011 LOL @ SaintsWeb in moaning drama queen shocker!! Had they released the kit early doors you lot'd've been whining about them not giving you enough time to save up...
Hatch Posted 28 June, 2011 Posted 28 June, 2011 The Blackburn collar is a lot better than the Cosmos 'cock' collar.
The9 Posted 28 June, 2011 Posted 28 June, 2011 (edited) Do clubs make rubbish retro kits to boost sales of more profitable, and sponsored, current shirts? I love some of the retro kits, but the material/fit is appalling. I have the striped home shirt from around 76/77, red colar and love it. that was when medium was medium. I got the air florida one later and medium was like a tent, and the said they didn't make small. soccer scene seems to have decent retro kits for other clubs. I'd always prefer a classic shirt, just feels nicer. especially with no sponsor. I hate all retro kits except the England World Cup 90 Umbro one with "19" on the back because that's pretty much authentic. It's the crappy efforts at recreating the original which offends my sensibilities... though as crappy rip-offs go the polyester Air Florida one is reasonably decent. FWIW I don't like the Blackburn kit much, but the collar's alright. Different without being horrible and/or pointless. Edited 28 June, 2011 by The9
doggface Posted 28 June, 2011 Posted 28 June, 2011 I like the cock (collar) on the cosmos. The material on the kit is 20% cotton too (the same as the england shirts) really comfortable. Dont like the rovers collar. @ the9, you seen all the umbro England retros?? Very nice!
Turkish Posted 28 June, 2011 Posted 28 June, 2011 I hate all retro kits except the England World Cup 90 Umbro one with "19" on the back because that's pretty much authentic. It's the crappy efforts at recreating the original which offends my sensibilities... though as crappy rip-offs go the polyester Air Florida one is reasonably decent. FWIW I don't like the Blackburn kit much, but the collar's alright. Different without being horrible and/or pointless. i dont mind the 84 kit, got the red and blue one although not the new air florida one, mine is the older version, like the cup final 76 one too. Some of the foreign ones are decent as well, like the old Napoli, Roma, Juve, AC & Inter Millan ones. Although not a fan of football shirts full stop generally.
The9 Posted 28 June, 2011 Posted 28 June, 2011 I like the cock (collar) on the cosmos. The material on the kit is 20% cotton too (the same as the england shirts) really comfortable. Dont like the rovers collar. @ the9, you seen all the umbro England retros?? Very nice! Yeah, but they're not exactly essential purchases nevertheless.
SO16_Saint Posted 28 June, 2011 Posted 28 June, 2011 Scroll to the bottom of any page on the OS, it says aap3 is the "main club sponsor". It has done for a few months, they also started to feature on home match days towards the end of last season. If the deal hadn't already started why would they do that? Yeah I know but I can only tell you that it officially goes 'live' from Thursday.
itchen_dan Posted 30 June, 2011 Posted 30 June, 2011 http://www.saintsfc.co.uk/page/NewsDetail/0,,10280~2383710,00.html? Now confirms design to be revealed on 20th July and can be preordered from today
The Kraken Posted 30 June, 2011 Posted 30 June, 2011 http://www.saintsfc.co.uk/page/NewsDetail/0,,10280~2383710,00.html? Now confirms design to be revealed on 20th July and can be preordered from today I was down at the Megastore a couple of days ago, and this is confirmed with a sign on the door. From memory it says: Pre-order: From 30th June Kit reveal: 20th July On sale in store: From 21st July Edit: I know that's pretty much what it says on the advert; I thought/hoped we might get a reveal of the kit before the sale date though, it seems not.
Saint Posted 30 June, 2011 Posted 30 June, 2011 We already knew that. They've already told us that it will be released on the 20th July. Who's going to pre-order a shirt they haven't seen?
Hatch Posted 30 June, 2011 Posted 30 June, 2011 Do they take your money now as well, or do you pay on the 20th or whenever. Not that I am wasting £47 on a shirt, just wondered.
itchen_dan Posted 30 June, 2011 Posted 30 June, 2011 We already knew that. They've already told us that it will be released on the 20th July. Who's going to pre-order a shirt they haven't seen? Originally it said "launched on 20th July". Last season the sash kit had been revealed (14th June http://bit.ly/bWAoeT) and then launched (17th June http://bit.ly/aFH0me) and the advert IMO was slightly unclear as to when it would be revealed, not released. I was expecting a sneak preview of the shirt before it goes on pre-order or before it gets 'launched'
beatlesaint Posted 30 June, 2011 Posted 30 June, 2011 I was expecting a sneak preview of the shirt before it goes on pre-order or before it gets 'launched' Far too sensible approach, letting customers see what they are paying £42 for plus P+P. Whatever next ? I cannot believe the marketing strategy for this shirt, talk about setting yourself up for a big fall.
Nexstar Posted 30 June, 2011 Posted 30 June, 2011 The club have tapped into the market of supporters who like to spend nearly £50 on clothes they can only guess what they look like. Very clever
The9 Posted 30 June, 2011 Posted 30 June, 2011 It is honestly some of the stupidest thinking I've seen in some time from the club. Maybe they're just trying to get a picture of how many people will literally buy anything with a Saints badge on it, to go with the numbers they have from last season of people who'll buy a well-designed, unique sponsorless shirt. Both those figures will give them a pretty decent set of customer information to make future decisions on. That's right, I'm resorting to "testing fan brand loyalty" because I literally can't think of any reason other than if you're a collector, that you'd want to commit to buying something blind. And I'm a collector of sorts, and I STILL want to see it before committing.
beatlesaint Posted 30 June, 2011 Posted 30 June, 2011 I'm resorting to "testing fan brand loyalty" because I literally can't think of any reason other than if you're a collector, that you'd want to commit to buying something blind. And I'm a collector of sorts, and I STILL want to see it before committing. Absolutely right. Order something before its out by all means, thats what collectors do, BUT at least you know or you have seen what the bloody thing you are ordering looks like !!
Saint Garrett Posted 30 June, 2011 Posted 30 June, 2011 Tad worrying for me that they're not showing the fans what they're buying....so is it a poor product and people won't want to buy it when they've seen it ?
Nexstar Posted 30 June, 2011 Posted 30 June, 2011 With such a big build-up the kit had best be something special as well. If it's a slight variation on the kits between 2006-2010 then the club with have set themselves up for a big fall.
Scoobysaint Posted 30 June, 2011 Posted 30 June, 2011 (edited) When it says, "will it have stars?", I do hope that it doesn't mean those stupid little ones that are or have been on the shoulders of the latest England kits. Whatever it is, I certainly won't be buying one till I have seen it and think they are taking the pi** out of us all by expecting us to pay out forty two quid plus p&p (during hard times) without even the courtesy to show us what we will be purchasing. Edited 30 June, 2011 by Scoobysaint More ranting!
Raging Bull Posted 30 June, 2011 Posted 30 June, 2011 So does this mean any signings won't be unvailed until 20th as they normally stand on the pitch holding the shirt?
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