I would hate to finish this season with our only achievement being that we avoided relegation.
There is no point putting in all this effort season after season only to keep coming away with nothing. We never get near a cup final, we've challenged and then fallen away from finishing in a league position that actually means something.
Yet again if we don't qualify for something then we will face another summer fighting to keep the talent at the club and this simply has to stop. What is the point of putting in all the effort of finding these players, getting them to sign and then improving them if all they do is leave?
If the club are at all serious about where they want to go, we need to see better cup runs and better investment in the squad.