Sorry, I don't think I explained myself very well.
In answer to Prof's point about FFP and selling kits worldwide, the quality of the kit is of next to no importance. The reason Chelsea, United, Liverpool, Barcelona, Real etc sell kits in droves in places like Asia etc. is nothing to do with the quality of the kits.
I'd be willing to bet that in the decision making process of someone in Singapore or Malaysia, for example, the thought process is not "Oh, I really like this Southampton FC kit, the stripes are cool. Ah, but it feels a bit crappy, guess I'll just buy a Manchester United kit instead. Oooooh dem seams."