Actually agree with you and not SOG. Have said what I think and tbh I find it amusing and surprising that some people don't seem to have a clue as to how companies behave and seemingly no idea how marketing works.
Been some well made points on here but sorry SOG emotional views of how dare they, anti war, exploitation, Aushwitz next is naive. I haven't re-read anything so might not all be him but what I recall.
Although I shop wherever, their arty flipping advert won't change me attitude is equally comical.