This discount has nothing to do with the Saints sponsorship, they're the second biggest TV provider after Sky and a huge part of their marketing spend is on getting sports fans to subscribe to their service. The Premier League is the biggest sporting event by far and therefore it makes sense for them to plough a lot of money into that, they also happen to sponsor a mid-table Premier League team which means they can use us (and us them) for additonal coverage and brand loyalty. There are no winners or losers, if we had aap3 they would have done f-all this season so be glad for what we've had and let Saints bask in the reflected glory of Virgin's marketing ploys.