I think you're right U and A.
As far as i'm concerned the country has been going down hill for some time now with the tax burden always going up in %age terms and food and fuel prices sky rocketing for over 12 months. We might only just be officially in recession, but in reality the recession for families accross Britian has been going on for some time.
You are right when you state it's not just the ticket price that affects attendance. In fact speaking personally the ticket price only accounts for 20-30% of the day out. Beer, fags, train ticket/petrol, a few quid for the fruitie, a bet at half time, a burger, a pie, dropping £20 out your pocket etc etc are all part of the overall cost of supporting the club.
Football is a luxury in the good times. Not just the economically good times, but when the team is winning. At present the club is hit with a double whammy of reduced customer spending power and an inferior product to sell.
Reducing prices will make no differece at all IMO.