That's an interesting perspective. There are or will be thousands of businesses out there which will be scrapping for survival. They do not have the luxury of being able to rely on customers to turn up even though the product is worse than it was a few years ago instead they have to put together a business plan and (what???) invest in this in order to deliver for them as shareholders.
The board are looking to deliver a miracle for themselves by seeking to close the gap between outgoings and income without any investment or commitment. For almost all businesses outside of football this would, as you say, be untenable. Our decline in revenues even for a football club is likley to continue whilst the results do not deliver and surely the selling of our best players is only like to exacerbate the situation.
Part of the difference on Saturday for me was the bench and changes. Brum brought on Campbell, Bent and Philips. We brought on Thompson (who??? - no disrespect)
I went on Sat but havent renewed my season ticket as yet. If the board want me (any perhaps many like me) to renew then they should be clear about how they see the situation and what their strategy is (apart from the short term "balance the books").