After Arcade Fire won the Grammy this year for Album of the Year - beating out Eminem, Lady Gaga, and Katy Perry - irate and uninformed fans of the latter were all over the internet in the States bemoaning the fact. "Who is Arcade Fire anyway. Who's ever heard of them?"
A few weeks later the Canadian music awards (the Junos) gave the Artist of the Year award to Neil Young (he also got a humanitarian award for his long-standing charity work), beating out, amongst others, Justin Bieber. Shattered Bieber fans were crying all over the internet too. "Who is this Neil Young guy, anyway? Who's ever heard of him?"