MrSoft

13?

I'm a ST holder and I'm pleased I can bring both my kids along to that game for a tenner. More of this please....

haha, you are funny 1. A business where the customers are a 'liablilty'?. Thats exactly the type of thinking from a current director that has got SFC into this situation. And exactly the type of thinking that gives us a very uncertain future. 2. Anyone who thinks that the fans have some sort of obligation to attend matches is an idiot. I'm a ST holder and have been for longer than I care to remember. The reason I get a ST is because I actually enjoy watching a game on a Saturday afternoon. The day I stop enjoying it is the day I will stop renewing. It is a game, it is for entertainment, nothing more. For years the business has operated on the incorrect assumption that all fans feel obliged to watch their team no matter what. The fans (customers) are currently sending a crystal clear message to the board, the current directors don't appear to be listening though and it will be their (and SFCs) downfall. 3. The excuse that reducing matchday ticket prices is not possible because would upset current ST holders is just plain idiotic. If that is a genuine concern then you offer even better deals for the current season ticket holders. ie reduce match day tickets down to £15 for some matches, on those days ST holders can also buy additional tickets for a fiver or something. It's not rocket science. 4. It was all so inevitable from the day a popular manager was removed by an unpopular director and replaced with an unknown bloke from the dutch lower leagues. 5. The current board seem to be operating under the assumption that the only answer to diminishing product sales is to reduce costs to try to keep things ticking over. That is less than half of the solution. If you are struggling to sell a product then you need to improve that product or reduce its cost. Simple.