Politically it’s a hot potato at the moment because most of the tabloids - Mail, Telegraph, Express - (Sun tends to be a more mixed demographic) - are almost exclusively read by that generation. That’s why Jeremy Hunt in opposition openly says in a regular basis that it’s unsustainable but couldn’t do so as serving CoE. It’s unreasonable that they have that much media firepower - also see winter fuel allowance which the government made of a right pig’s ear of politically but the hysterical reaction from those outlets was completely OTT.
Which is why it’s great that the vote goes to 16+ by the next GE because it helps switch the policy focus away slightly more from that demographic. Or it would if Labour had a backbone….