In fairness, they are one of the very few teams that have suffered mediocre success in recent times. Must be difficult seeing everyone else win shit all the damn time.
1. Club being run by folk not knowing what they're doing.
2. Not acquiring suitable players in the required positions/heavily delaying such acquisitions.
3. We are fucking dump
But now they have money, they deserve to win trophies and compete in the Champions League. Apparently.
Most commentators and pundits revel in licking their holes.