He is the Chairman of the football club!!
If you don't think there is anything more that he could be doing - with regards to increasing turnover, and or bringing in investment - then you really need to brush up on the roles and responsibilities of company chairmen / women!!!
I would go so far as to say that it is his absolute number 1 priority / duty to ensure that the club / company is fiscally viable. If he cannot do that then he should step down and let someone else take over the reigns.
Oh, and where is he whilst the company crumbles under his feet?? That's right, hunting and fishing in Canada!!